Presaturated wipes, sometimes also called pre-wetted wipes, are essentially a type of sanitising tissue that usually contain a combination of isopropyl alcohol (IPA) and deionised water; however, they can also be made from hydrogen peroxide or sodium hypochlorite, commonly known as bleach.
Presaturated wipes find use in various industries like healthcare, pharmaceutical production, medical devices, food processing units and microelectronics for decontaminating surfaces. Off late, they have found increasing application in commercial offices and the residential segments as well. Presaturated wipes come in sterilized and non-sterilized variants depending on their use.
The global presaturated wipes market is a fragmented market due to the presence of various global and local players. This fragmentation is further strengthened as certain vendors have sought to specialise in certain types of presaturated wipes.
Some of the key players in the global presaturated wipes market include Filtration Group, Bel-Art – SP Scienceware, ITW, Chemtronics, Veltek Associates, Teknipure, Metrex, Ecolab, Berkshire, Gekatex, High-Tech Conversions, Kimberly-Clark, Acute Care Pharmaceuticals, Decon Labs, Contec, Foamtec International, Blue Thunder Technologies, MicroCare, MMRC and JNJ Industries.
Marketing of different brands to cater to different requirements is a common phenomenon among most manufacturers. For example, Berkshire markets its products under the Choice, DuoClean and SatPax brands, while Contec markets its products under the PROSAT, PREmpt and SatWipes brands.
Some of the other prominent brands available in the market include Chemtronics’s Electro-Wash, Screen Prep, Chempad and Optic Prep brands, Kimberly-Clark’s Kimtech, WipeAll and Scott brands, Blue Thunder Technologies’s Free-SAT, Blu-SAT, Cobalt Blue, Hpo-chlor and Friendly Green brands, Metrex’s CaviWipe brand, among various others.
Several players have been conducting R&D into development of eco-friendly presaturated wipes that degrade easily in the environment and reduce seepage of harmful chemicals. Blue Thunder Technologies and Ecolabs are two key players that have conducted extensive research in this area. Manufacturers are also trying to reduce dependency on strong oxidising agents to make products more efficient.
Raising awareness about the benefits of presaturated wipes over other cleaning wipes in terms of reduced chemical mixing, lesser VOCs, ease of use and higher efficiency has been a marketing strategy for manufacturers and vendors.
The online distribution channel has rapidly grown in recent years as a result of increasing internet usage for corporate purchases. Manufacturers have hence attempted to strengthen their online presence. Several of them also offer direct sales through their websites.
Drivers of the Presaturated Wipes Market
Rapid growth in the electronics, information technology, healthcare, pharmaceutical and food processing industries has driven the demand for presaturated wipes. R&D aimed at product innovations has further lent the competitive edge to presaturated wipes.
Impact of Covid-19
The impact of Covid-19 on the global presaturated wipes market is difficult to predict as two contrasting push and pull factors are likely to emerge.
The economic slowdown that has resulted due to the Covid-19 pandemic has thrown several industrial sectors in disarray, including the electronics and informational technology sector, which had been the fastest growing segment for the presaturated wipes market since the turn of the century.
On the other hand, the pandemic is likely to result in health concerns in the general public and an expansion in the healthcare and pharmaceutical sectors. This is likely to see an increase in purchase of presaturated wipes by not only the healthcare, pharmaceutical and food processing industries, but also by corporate offices and the residential segment.
North America and Europe have been the largest regional segments for the presaturated wipes market, mainly due to their large and consolidated industrial sectors that require presaturated wipes.
East Asia has been the fastest growing regional segment mainly on account of China, followed by South Asia, which is led by India and the Southeast Asian nations. Rapid economic and industrial growth has been fuelling the market in these segments.Latin America, Oceania and Middle East and Africa are other key regional segments.
The presaturated wipes market can be segmented based on the following:
By Distribution Channel
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.