The e-commerce industry is witnessing the most significant growth in the number of mobile analytics solutions. e-Commerce firms and retailers are employing analytics tools and predictive technologies to personalize their content. Website and e-Commerce trackers can collect data about which product users browse and buy. This data can be aggregated with the buyer’s demographics such as location, gender, age, and other products that the buyer purchases. Mobile analytics track e-Commerce events, pages, user timing, screens, and social interactions while improving productivity across the supply chain. All these factors are aiding the expansion of the global mobile analytics market size.
Mobile Analytics Market Trends
Availability of Variety of Mobile Analytics Tools Fueling Sales: There is a wide variety of tools for customer-centric prospects of digital interactions, such as multichannel analytics, customer journey analytics, content management systems, broader BI tools and data warehouses, and CRM. These capabilities allow the combining of user interaction data from web channels with the point of sales and transaction data to optimize the customer's journey by using data. The availability of such a variety bodes well for the growth of the mobile analytics market space.
Regional Outlook of Mobile Analytics Market
In terms of value, North America led the global mobile analytics market share in 2019. Owing to the cost-effective and scalability of consumer analytics solutions, companies in the region have shown a significant adoption rate. The mobile analytics market in South Asia & Pacific is expected to record the highest growth rate over the forecast period. There is increasing demand for mobile marketing analytics in the retail and e-Commerce sectors to offer personalized notifications to customers. Mobile app analytics and web analytics mainly focus on measuring user engagement and conversion metrics, which increases the demand for such solutions.
Mobile Analytics Market – Key Players
The report also profiles some of the leading companies operating in the global mobile analytics market, which includes Adobe, IBM Corporation, Webtrends, Inc., Amazon Web Services, Tune, Inc., Google, Inc., Mixpanel, Inc., Localytics Company, and Microsoft Corporation, among others.
Impact of COVID- 19 on Mobile Analytics Market
The COVID-19 pandemic has impacted many businesses such as e-Commerce, media, telecom, and others. During these times of lockdowns, most people are staying home, and relying on their home Internet and smartphones for work-from-home activities. Due to the COVID-19 impact, the biggest challenge for organizations is business continuity. This would lead to increasing adoption of solutions such as cloud-based mobile analytics tools for detailed analysis on mobile activities and tracking. Hence, the mobile analytics market is projected to increase by nearly 200-250 BPS in Q3-Q4 2020. As the COVID-19 impact gradually diminishes, the market is expected to witness significant growth over the next 2-3 years.
The global mobile analytics market is anticipated to be valued at US$ 23.3 Bn in 2030, expanding at a high CAGR over the next ten years. North America held the highest share of 26% in terms of market value in the global mobile analytics market in 2019, and will offer the most opportunities for market players over the coming years. Mobile analytics vendors are focusing on launching enhanced analytics solutions related to mobile application performance, enabling high customer experience.
Mobile Analytics Market – Report Scope
The research study on the mobile analytics market offers a close look at the evolving aspects of the market as well as the dynamics impacting market growth. The research study focuses on key developments that have made their mark in the mobile analytics market and other developments that are on the cards. The report talks about various macro- and micro-economic factors responsible for having an in-depth impact on the growth of the mobile analytics market.
A direct market overview provides the growth scenario and market potential with maximum precision, which is adjudged with suitable assumptions. The report features unique and relevant factors that are likely to have a significant impact on the mobile analytics market during the forecast period (2020 to 2030). This report includes a detailed and considerable amount of information, which will help new manufacturers in the most comprehensive manner for better understanding.
Several stakeholders in the mobile analytics market can rely on the data offered in this research study and delve into pragmatic decision-making. Moreover, information offered in the mobile analytics market report also helps new market entrants in expanding their bases in the market.
The report elaborates the historical and current trends molding the growth of the mobile analytics market. The performance journey of the market has been drawn and analyzed in way that the lucrative side is evident to readers. The competitive landscape presented in the mobile analytics market report gives a detailed outlook of the profiles of key companies operating in the market, along with their differential strategies and key focus areas.
Mobile Analytics Market: Segmentation
PMR’s research study on the global mobile analytics market offers a detailed market segmentation, wherein, key segments have been discussed in detail. The segmentation of the mobile analytics market has been offered on the basis of solution, deployment type, industry, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.
Mobile Analytics Market: Key Questions Answered
The research study on the mobile analytics market offers inclusive insights about the growth of the market in the most comprehensible manner for the better understanding of users. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all emerging possibilities.
Mobile Analytics Market: Research Methodology
A unique and promising research methodology forms the base of the mobile analytics market report for the forecast period. The report has been prepared after comprehensive analysis of market happenings, and then, riveting insights have been compiled meticulously. The research methodology of the mobile analytics market has been a two-step process that comprises primary and secondary research. Key stakeholders such as manufacturers, suppliers, and distributors, and experts of several designations, including executive vice presidents, directors, service engineers, technical advisors, GM marketing professionals, and sales professionals have been interviewed.
Secondary sources referred to garner report findings include investor presentations of manufacturers, World Bank, and many other credible sources.