The e-commerce industry is witnessing the most significant growth in the number of mobile analytics solutions. e-Commerce firms and retailers are employing analytics tools and predictive technologies to personalize their content. Website and e-Commerce trackers can collect data about which product users browse and buy.
This data can be aggregated with the buyer’s demographics such as location, gender, age, and other products that the buyer purchases.
Mobile analytics track e-Commerce events, pages, user timing, screens, and social interactions while improving productivity across the supply chain. All these factors are aiding the expansion of the global mobile analytics market size.
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- Microsoft Corporation
- Adobe Systems Incorporated.
- International Business Machine Corporation
- Webtrends, Inc.
- Yahoo! Inc. (Flurry Analytics)
- Amazon Web Services Inc.
- Tune, Inc.
- Google, Inc.
- Mixpanel, Inc.
- Localytics Company
Mobile Analytics Market Trends
Availability of Variety of Mobile Analytics Tools Fueling Sales: There is a wide variety of tools for customer-centric prospects of digital interactions, such as multichannel analytics, customer journey analytics, content management systems, broader BI tools and data warehouses, and CRM.
These capabilities allow the combining of user interaction data from web channels with the point of sales and transaction data to optimize the customer's journey by using data. The availability of such a variety bodes well for the growth of the mobile analytics market space.
Mobile analytics help businesses target marketing appropriately, ensure that content delivery matches the user’s needs, and optimize sites for mobile users. Mobile analytics’ ability to track technical information, engagement, conversion funnels, and more will help understand the app and future development.
Free apps have technical limitations with tracking users, as they move between mobile apps and websites seamlessly. Hence, end users usually opt for licensed and paid versions of mobile analytics tools for high customer experience.
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Regional Outlook of Mobile Analytics Market
In terms of value, North America led the global mobile analytics market share in 2019. Owing to the cost-effective and scalability of consumer analytics solutions, companies in the region have shown a significant adoption rate.
The mobile analytics market in South Asia & Pacific is expected to record the highest growth rate over the forecast period. There is increasing demand for mobile marketing analytics in the retail and e-Commerce sectors to offer personalized notifications to customers.
Mobile app analytics and web analytics mainly focus on measuring user engagement and conversion metrics, which increases the demand for such solutions.
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Mobile Analytics Market – Key Players
The report also profiles some of the leading companies operating in the global mobile analytics market, which includes Adobe, IBM Corporation, Webtrends, Inc., Amazon Web Services, Tune, Inc., Google, Inc., Mixpanel, Inc., Localytics Company, and Microsoft Corporation, among others.
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Impact of COVID- 19 on Mobile Analytics Market
The COVID-19 pandemic has impacted many businesses such as e-Commerce, media, telecom, and others. During these times of lockdowns, most people are staying home, and relying on their home Internet and smartphones for work-from-home activities.
Due to the COVID-19 impact, the biggest challenge for organizations is business continuity. This would lead to increasing adoption of solutions such as cloud-based mobile analytics tools for detailed analysis on mobile activities and tracking.
Hence, the mobile analytics market is projected to increase by nearly 200-250 BPS in Q3-Q4 2020. As the COVID-19 impact gradually diminishes, the market is expected to witness significant growth over the next 2-3 years.
The global mobile analytics market is anticipated to be valued at US$ 23.3 Bn in 2030, expanding at a high CAGR over the next ten years. North America held the highest share of 26% in terms of market value in the global mobile analytics market in 2019, and will offer the most opportunities for market players over the coming years. Mobile analytics vendors are focusing on launching enhanced analytics solutions related to mobile application performance, enabling high customer experience.
Mobile Analytics Market: Segmentation
PMR’s research study on the global mobile analytics market offers a detailed market segmentation, wherein, key segments have been discussed in detail. The segmentation of the mobile analytics market has been offered on the basis of solution, deployment type, industry, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.
Mobile Analytics Market: Key Questions Answered
The research study on the mobile analytics market offers inclusive insights about the growth of the market in the most comprehensible manner for the better understanding of users. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all emerging possibilities.
- How does the rapidly changing business environment turn into a major growth engine for the mobile analytics market?
- How is ensuring compliance with industry regulations boosting the mobile analytics market growth?
- What are the key trends constantly shaping the growth of the mobile analytics market?
- Which are the prominent regions offering plentiful opportunities for the mobile analytics market?
- What are the differential strategies adopted by key players to command a significant chunk of the global market share?
- How is the COVID-19 pandemic impacting the global mobile analytics market?