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Ad Serving is the process of placing advertisements on websites or apps. Mobile Ad server is a web-based software solution for advertiser and publisher to create, serve, and manage ads in mobile websites and applications. The software allow users to upload creative ads that are displayed over multiple ad platforms.
Mobile publishers advertise those ads inside their mobile apps and mobile websites, runs ad campaigns, generate performance report in real time, and track conversion rates. Organizations that runs consistent volume of ad campaigns must need a mobile ad server to have better control on their ads.
The solution drives user engagement and boosts the conversion rates. The increasing adoption of mobile ad servers by small and independent advertisers would drive the growth of market.
The coronavirus pandemic has spread uncontrollably and governments across the world are still trying to contain it by closing schools, public spaces, and borders. The spread of virus has affected all the businesses and now marketers are adopting advanced marketing and advertising techniques to increase their business.
Mobile ad server platforms have become an integral part of every businesses. The platform highly assists in digital marketing for most of the businesses, especially the need has significantly increased during the coronavirus pandemic, as the pandemic devastated political, economic, and social crises. The market is expected to grow by nearly 6% - 7% in Q2-Q4 2020 and is projected to show increased growth in the early quarters of 2021.
Rise in Spending of Digital Advertising
In the rising digital age, the world is becoming shorter. The introduction of new technologies shapes the future of the advertising industry. According to estimates, the spending on digital advertising is rising globally year on year with an increasing share of total media spend.
From the last few years the spending on digital advertising is growing at a double-digit rate. The digital spending has grown by almost 15% from the last five years. Major countries like China, US, Germany are continuously increasing their spending on digital advertising, thus, in return increases the market growth in the coming years.
Increasing Internet and Mobile Penetration to Propel the Growth of Mobile Ad Server Market
Since the introduction of smartphone in the market, the methods by which digital advertising can be delivered has risen, that includes in-app ads or mobile web display and, of course, mobile video. Due to the greater availability of mobile data services and increasingly affordable smartphones, mobile Internet subscribers are estimated to increase in the coming years and also the mobile penetration rate is expected to increase in the coming years.
According to our analysis, mobile data consumption is expected to witness a four-fold jump in the coming few years. The increasing willingness of users to pay for content and enterprises to advertise on mobiles is driving the growth of mobile ad server market.
Key players in the mobile ad server market are focusing on product innovation and strategic partnerships with the technology vendors to collaborate for offering advanced mobile ad server solution and services to help enterprises to control their advertising operations.
The major players offering mobile ad server solutions include Google, Epom, Revive Software and Services, AdCumulus, AdSpeed, MEDIA.NET, and AdButler, among others.
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