Global Facial Care Appliances Market

Global Facial Care Appliances Market: Global Industry Analysis 2015 - 2019 and Opportunity Assessment 2020 - 2030

Facial Care Appliances Market: Market Outlook

Beauty appliances like Face steamer or massagers do wonders on the skin. It makes facial skin softer, increases blood flow to the skin, and looks healthy. Another, the most important advantage of these facial care appliances is, it makes the consumer feel relaxed by alleviating everyday pressure. These factors are driving the sales of facial care appliances. As facial care appliances are safe to use, its demand in households has increased from the past few years. 

Facial care appliances come handy to tone the skin, tighten facial muscles, reduce acne, remove black or whiteheads, help absorb better skincare oils, and for such many more treatments. Hence, increasing its popularity amongst consumers.

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Facial Care Appliances Market: Market Dynamics

Increase in demand for Facial Care Appliances due to an increase in global spa and beauty salon

In today's world, appearing beautiful, being presentable, and looking young most of the time is desired by everyone irrespective the gender and age. The spas and salons have unlimited things to offer to make these things happen, because of this spas and salons have become an integral part of a lifestyle.

They need to streamline their operations, maintain extreme hygiene, increase efficiency, and most important make their customers satisfied with the treatment. Facial care appliances and other skincare devices come to aid to provide these services to customers and hence these factors are driving the facial care appliance industry.

Increasing in beauty consciousness driving Facial Care Appliances market

All the customers cannot afford to go to the salon every other week but also they do not want to compromise on personal grooming. Hence, consumers are preferring a one-time investment in beauty and skincare appliances. Ease of use, maintaining personal hygiene, removing dead skin, making skin glow and aesthetic appearance is what customers aspire and these yearnings are propelling the facial care appliance market.

Manufacturers offering alluring choices of facial care appliances to drive the market

Creative, innovative, and affordable to premium range of beauty appliances are attracting customers all over the globe. Unique features, single-purpose to multi-purpose, fancy shapes, and designs of appliances have become a unique selling proposition of many manufacturers. The efforts taken by facial care appliance producers to provide the requirements the customers are pulling the demand from the market.

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Facial Care Appliances Market: Segmentation  

On the basis of product type
  • Facial Cleaning
  • Facial Steamer
  • Facial Skin whitening
  • Facial Massage
  • Facial hair remover
  • Facial toning
  • Facial Sauna
  • Facial scrubber and pore cleaner
  • Others
On the basis of Application
  • Salons
  • Spas
  • Healthcare and wellness center
  • Beauty parlors
  • Hospitals
  • Households
  • Others
On the basis of the Price range
  • Premium
  • High
  • Medium
  • Low
On the basis of Technology
  • Manual
  • Semi-automatic
  • Fully-automatic
  • Smart
On the basis of the distribution channel
  • Supermarket/Hypermarket
  • Specialty Stores
  • Convenience Store
  • Online Retailing
  • Spas and salons
On the basis of end-use
  • Commercial
  • Household
On the basis of region
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa 
  • Oceania


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Facial Care Appliances: Key Player

Revlon, Panasonic Corporation, Conair, Proctor & Gamble, Nu Skin Enterprises, Hitachi, Remington, Clinique Kingdomcares, Beurer, Belsons, Ivation Care, Professional, Lure, Paragon, Koninklijke Philips N.V., Croma, L’Oreal SA, and others are major players in the facial and beauty appliance market.

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Global Facial Care Appliances Market: Opportunities:

Things have become simpler but addictive for humans because of life-changing technologies. Manufacturers keep adding new appliances to their product line. The demand is also pretty good. Hence major players have a good future in the facial care appliances market. Sun exposure and pollution is causing skin troubles, because of which customers are going for skincare appliances and keeping the demand constantly rising. This resulting in a healthy CAGR for this market. New players can expect good returns from the market.

Facial Care Appliances: Regional Outlook:

The North American and European companies are coming with a wide range of the portfolio in the beauty and facial care appliances segment. Recently launched smart appliances which can be operated using smartphones gaining positive response from the market. So, the North American and European markets is expected to show a positive outlook.

Increased disposable income and attraction towards adopting western culture and lifestyle are driving the sale of facial care appliances in the Asian market. Social media advertise and increased beauty awareness will keep boosting the sales in the facial care and beauty appliances market.

The Middle East and African markets are said to be hubs for growing demands for domestic skincare appliances. Customers like to treat themselves with affordable products in distress times to soothe themselves. Irrespective of their financial crisis, a small skin care product or an appliance brings happiness and satisfaction. During the time of global depression, sales of beauty and facial appliances remained high because of this 'Lipstick effect' and have shown continuous rising demand.

COVID-19 Impact on Global Facial Care Appliances Market:

The Covid-19 outbreak has affected most of the electronics industry. Owing to the usefulness of beauty, health care, and facial care appliances, despite the COVID-19, the demand for these appliances has kept increasing. Suppliers were not able to cater to this demand because of the shutdown. Retailers couldn't reach customers due to hampered supply chains but this is temporary. The facial care appliance industry has and may keep moving forward even in the saturated market since it has become an irreplaceable part of day-to-day life.

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