Fabric Steamer Market: Global Industry Analysis 2015 - 2019 and Opportunity Assessment 2020 - 2030


Fabric Steamer  Market
  • To Be Published : Nov-2020 |
  • Status : Work in progress |
  • Format : Fabric Steamer  Market Fabric Steamer  Market Fabric Steamer  Market Fabric Steamer  Market

Global Fabric Steamer Market Outlook

The viewpoint of home appliances is different for rural and urban individuals. Home appliances products are seen as products that express the personality of urban individuals. On the other hand, individuals in rural areas generally view products as simply utilitarian purchases.

Individuals from urban areas are more intense to buy products that look sophisticated and expensive. Due to increasing disposable income and household income, the urban population can fulfil their desire of a sophisticated lifestyle. Additionally, as the urbanization rate of a region increases, the expenditure per household on household appliances also increases.

The growing household income and higher growth rate of the working-class population support the growth of linen care appliances, which in turn, drive the demand for fabric steamers in the forecast period.

Global Fabric Steamer Market: Market Dynamics

Drivers for Fabric Steamer Market

Nowadays, consumers are inclined more towards such products which makes their life easy and saves time. At present, fabric handheld steamers are trending and are expected to expand its popularity among travelers.

Further, fabric steamers consume less time and are gentle on fabrics as compared to ironing. Fabric steamers can be used on hanging clothes which are easier than ironing on board and consumes less time portfolio.

Moreover, the increasing e-Commerce industry especially amongst the working class, owing to the ease of convenience and accessibility, and manufacturers are focusing on the needs of the customers by providing products to them are the factors likely to drive the growth of the fabric steamer market during the forecast period.

Trends for Fabric Steamer Market

Consumers have become more value-conscious while making their decision of fabric steamer purchase. The primary reason behind this consciousness is the growing product knowledge and increasing desire of technology-driven home appliances.

Further, manufacturers are trying to come up with user-friendly products that attract consumers by offering easy operation modes, easy maintenance, portable, and lightweight products such as handheld fabric steamer.

Opportunities for Fabric Steamer Market

Consumer's lower brand loyalty, higher product penetration, and increased competition have forced manufacturers to come up with more variants than ever. Due to high competition, manufacturers have to come up with new alternatives that attract consumers as they are more inclined towards product varieties.

Companies have shifted their focus from high-income group to low and mid-income group people. Intense competition and higher demand for lower price products have forced companies to introduce a variety of products with competitive pricing.

Moreover, advanced technology also helped the manufacturer in reducing the product price. The challenge has also come from e-Commerce giants such as Amazon, Walmart, and many others which offer products at a cheaper rate. Thus, multiple product variants or models with competitive pricing benefits consumers in many ways.

Challenges for Fabric Steamer Market

The number of counterfeit goods is increasing day by day, especially in online platforms. Counterfeit products are another major concern for brand owners. Companies often struggle to make decisions on taking strict actions against these cheap copies. These online copies use pictures of original products to entice customers into making a purchase.

While the counterfeit products are definitely not purchased by the target audience, but they put a dent in the brand image of the company. Easy availability of similar or lookalike products creates a negative perception of the target consumers’ mind, as a result, companies are losing business opportunities.

Global Fabric Steamer Market: Market Segmentation

On the basis of product type the global fabric steamer market has been segmented as-

  • Handheld/ Portable Fabric Steamer
  • Upright/ Non-Portable Fabric Steamer

On the basis of power, the global fabric steamer market has been segmented as-

  • Below 750 Watt
  • 750-1000 Watt
  • 1000-1500 Watt
  • 1500-2500 Watt
  • 2500 Watt & Above

On the basis of water tank capacity, the global fabric steamer market has been segmented as-

  • Below 500 ml
  • 500ml-1Litre
  • 2-3Litre
  • 3-4Litre
  • 4Litre & above

On the basis of price range, the global fabric steamer market has been segmented as-

  • Economic/Mid-Range
  • Premium

On the basis of end-user, the global fabric steamer market has been segmented as-

  • Household
  • Commercial
    • Hotels & Restaurants
    • Hospitals
    • Long Term Care Centers

On the basis of sales channel type the global fabric steamer market has been segmented as–

  • Direct
  • Indirect
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Independent Small Stores
    • Discounted Stores
    • Online Sales Channel
    • Others

Global Fabric Steamer Market: Key Players

Some of the key players operating in the global fabric steamer market are Midea Group Co., Ltd., , Steamfast Company, Groupe SEB, Panasonic Corporation, Electrolux AB, Down Brands LLC, Jiffy Steamer Company, LLC, .,  Conair Corp., IFB Industries Ltd., Secura Inc.,  Bear Pursteam Company, SALAV USA, MARYANT, INC., Reliable Corporation, AICOK, Pro Breeze, Stanley Black & Decker, Inc., Koninklijke Philips N.VEpica company, LG Electronics, Godrej & Boyce Mfg. Co. Ltd., Samsung Electronics, GE Appliances, Shanghai Flyco Electrical Appliance Co., Ltd.,   Hamilton Beach Brands Holding Company, Haier Group Corporation, and among others.

Fabric Steamer Market: Regional Outlook

The fabric steamer market is classified into seven key areas: East Asia, Oceania, South Asia, Middle East & Africa, Europe, Latin America, and North America.

Europe is estimated to dominate the fabric steamer market, owing to the growing popularity of steaming among consumers, larger consumer base, and high concentration of large appliances companies. Further, change in lifestyle, and new product innovation & launches are the key factors that drive the fabric steamer market in Europe.

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