Amongst the various markets covered by the personal care and cosmetics industry, the hair care market is probably the most fragmented, highly dynamic, and competitive. The hair care market is a multi-billion dollar industry; the global expenditure on hair care products crossed the mark of US$50 billion in the year 2013.
The dynamic global hair care market is driven by the need to satisfy highly divergent grooming needs, continually changing lifestyles, global demography, and even economies of major regional markets. The remarkable growth of the market in the past years and in the ongoing scenario can be explained by the fact that nearly 10,000 hair care products were launched in 2012.
Development of the hair care industry and the different types of hair care products are influenced by the continuously expanding and changing face of the global marketplace. Beauty brands are innovating products that would suit the rising need for customized hair care solutions, as well as for products that lead to healthier and stronger hair.
Scientifically, the hair care industry needs to develop products that can satisfy the needs of the divergent types of hair, cultures, regions and ethnicities. But culturally, the products also need to consider the cost-constraints brought by the economic status of population in developing countries. A major portion of the population in most developing nations is comprised by the pop culture-and-media-influenced individuals and fashion-forward young shoppers. Demand for trendy hair coloring and conditioning products from this population base is resulting in significant growth of the hair care market.
Hair Care Industry: Segmentation
The highly varied range of products covered by the hair care industry includes a plethora of hair cleaners, conditioners, styling gels, colorants, serums, hair sprays, hair accessories, and hair growing products. Modern hair care products also include a wide range of products that control damage due to split ends, dry and dehydrated, rough, and weak hair.
Hair care products can also be segmented on the variety of base material, such as synthetic or natural/herbal ingredients, and the additives mixed with the product, such as preservatives, surfactants, and emulsifiers. The product range with herbal base is considered to open new verticals for the global hair care market. The hair care industry is also briefly segmented into the products that are used by individuals at home and by professionals at salon.
Hair Care Industry: Regionally-Active Markets
Currently, the hair care industry is dominated by the regional market of North America, the market position of which is followed by Europe. In these dominant regional markets, products such as hair colorants and hair styling accessories such as curling irons and hair dryers are in huge demand. An estimated 50% women in the U.S. above the age of 25 color their hair and the market is expected to continue growing. The market for natural and organic products is also expected to expand in these regions.
The hair care industry is expected to flourish at a good pace in Asia due to improving economies, enhancing living standards and rising awareness about hygiene in developing countries in this region.
The ever-changing demography in countries such as India and China is considered a vital reason for the future growth of the Asian hair care market. However, the growth could be hindered to some extent due to the prevalence of counterfeit hair products and cheap products offered by many regional market players.
Leading companies currently reigning the global hair care market include L’Oreal USA, Avon Products Inc., REVLON, Henkel AG & Co., KGaA, Unilever, Aveda Corp, CONAIR CORPORATION, Henkel AG & Co., Diamond Products Company, and Kao Brands Company.
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