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Push Notification Software Market Segmented By Component such as Push Notification Software and Services having Cloud-Based and On-Premises Deployment Mode
The concept of push notification services came around ten years ago, therefore, there are a huge variety of push notification software are available in the market. This technology is becoming popular among many mobile consumer apps. For instance, the social apps like Facebook and Instagram alert when the friends are nearby, or a retail app that that notifies about the current sale when the customers are near that store.
This software helps businesses send messages directly to a customer's computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s apps or website. The increasing adoption of push notification software’s among various industry verticals would drive the market growth.
The rapid spread of COVID-19 pandemic has disrupted the world’s economy in the first two quarter of 2020. The outbreak has disrupted operations in every possible industry, presenting new challenges to communicate important updates and alerts with remote workers. Hence, various companies are adopting advanced push notification software solutions to communicate with their employees.
The push notification software market has shown rapid innovations in the last few years, the market has grown with a significant growth rate of around 18% CAGR in the past 5 years. The outbreak of COVID-19 and the lockdowns caused by outbreak has increased the market growth by nearly 6%-8% in Q1-Q2 2020 and is projected to show rapid growth in the coming quarters of 2020.
Moreover, the governments across the world are adopting these technologies to exposure notifications that will be a part of their contact tracing system to help people detect the spread of COVID-19.
Rise in Adoption of Push Notification Software for Digital Marketing
Push notification software plays an important role in strong digital marketing campaigns. In the field of digital marketing, push notifications are used as an advertising strategy, whereby marketers send notifications to their target audience about services and products via browser notifications on an array of devices.
Also, the need not to share any personal information to subscribe to push notifications, there is no any barriers to entry. This marketing strategy helps marketers to generate huge amount of leads and opt-in rates than alternatives like text and email. Thus, the increasing demand for push notification software’s from the digital marketing organization would drive the market growth.
Rise In Mobile Internet Users to Propel the Growth of Push Notification Software Market
A lot of advancements and emerging technologies are changing the world of mobile, along with the increase in usage of mobile internet data. Everything from subscriptions to the time spent on mobile is rising fast. The proliferation of mobile internet and smartphone access in emerging markets is creating new and exciting opportunities for push notification software providers.
According to statistics, the average US smartphone user receives 46 app push notifications per day. The increase in the number of internet users across the world and the internet usage via mobile phones has increased by 70% globally over the last few years. Thus, the rise in mobile internet users has also increased the demand for push notification software’s among digital marketers.
Key players in the push notification software market are focusing on product innovation and strategic partnerships with the technology vendors to collaborate for offering advanced push notification software solution and services to help enterprises to managed push notification.
The major players offering push notification software solutions include Zendesk, Pushwoosh, Amazon Web Services, AbstractBrain, Leanplum, NotifyVisitors, PushBots, PushEngage, WebEngage, and Wingify, among others.
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