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Organic Pulse market
Over the past decades, the organic pulse market has seen surge due to the population aiming to have a healthier lifestyle. Pulse is an essential crop as it is a nutrient-rich and also an ideal source of protein. Pulses play a vital role in the human diet by providing nutrients, such as protein, fibers potassium phosphorous and vitamin. Organic pulse is popular among consumers due to its high protein and fiber content. Consumers are becoming aware of chemical and fertilizers based products which makes them choose organic food. Shifting consumer preference for organic food is driving the global organic pulse market. Organic pulses consumption is also increasing as the people are getting concerned for the environment, organic farming is better for the environment as it reduces pollution, soil erosion and uses less energy. Organic pulses are more expensive than conventionally produced ones though consumers are increasing their expenditure toward their health and are ready to pay extra for organic products.
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The increasing disposable income and consumers' concern for health and wellness is rising the demand for processed food with more organic ingredients which are expected to propel the global organic pulse market. The demand for organic products is increasing rapidly due to the rise in cases of health problems caused because of the chemicals and pesticides applied to the farm products. The demand for organic pulses has also increased among the plant-based protein manufacturers, as organic pulses are also one of the enriched sources of protein. Organically produced pulses do not contain toxic pesticides that make consumers to include organic foods in their diet. Growth of the market is expected to be high due to rising health concern and awareness among the consumers about the organically produced products compared to conventionally produced products. In addition, the organic certifications regulated by government bodies has also increase the trust of consumers to buy organically certified products.
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Some of the key players of the global organic pulse market are SunOpta, Agricom International Inc, Sunrise Foods International Inc., ARDENT MILLS, Diefenbaker Spice & Pulse, Rapunzel Naturkost, Stonehenge Organics, Bob’s Red Mill Natural Foods, Armada foods, and others.
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The population around the globe is getting more health and fitness conscious which is making them choose more natural and organic products. Awareness among the consumers about the adverse effect of chemicals on the environment and human health has encouraged the consumers to shift towards organic farming and organic food products. Using organic pulses helps food manufacturers to improve the nutritional value of their products which they meet the demand of health-conscious consumers. Pulses are a vital source of protein. Pulses provide about 10% of the total dietary protein consumed in the world and have about twice the protein content of most cereal grains.
The COVID- 19 outbreak has made consumers to opt for products, which are essential or part of daily life. This pandemic may influence the demand for organic pulses as consumers are mostly preferring for conventional food products rather than spending on premium, natural or organic food products. Currently the demand for organic pulses is expected to be low for next few months. In addition, the lack of workforce, disruption of supply chain and many other factors has also leads to decrease in supply of organic pulses in the global market.
