Fondant is a type of icing which is used to sculpt or decorate cakes, cupcakes, or pastries. The texture of fondant is very different from the most of the icing which makes fondant different from icing. Fondant comes in a couple of different forms such as rolled or poured. Rolled fondant has the same texture of clay that is little stiffer and poured fondant is very gelatinous and thick liquid.

Rolled fondant is most common as it is used in the giving of decorative touch on the outside of the bakery goods. Fondant is made up of sugar, water and corn syrup. For decorative purposes, gelatin or glycerin is added. Fondant can also be made by using powdered sugar and melted marshmallows.

Consumers are inclining towards maintaining a healthy lifestyle, which has led to the higher consumption of food and food ingredients with potential health benefits. Currently, consumers have become more conscious about their diets, owing to which, they are spending on a holistic approach to health and wellness, which includes almost every aspect of life.

Additionally, consumers are increasingly participating in fitness activities that enhance well-being, such as eating natural and organic food, along with following a special diet. Thus, the market for organic fondant is rapidly picking up the pace, globally, owing to an increase in the health and wellness awareness among the population, along with the growing number of highly affluent consumers who are interested in the trend for healthy food.

Consumers are also increasingly looking for clean label products and avoiding artificial ingredients. Increasing disposable income, expanding demand for sweet dishes, and availability of various ice cream flavors accelerate the growth of the fondant market.

Various bakery manufacturers are focusing on introducing novel fondant product with innovative ingredients such as foaming agents to meet the growing consumer preference and demand for unique tastes and flavors.

Some of the key players operating in the global fondant market are Bob’s Red Mill Natural Foods, NAFTA, Global Sugar Art, Kerekes Bakery & Restaurant Equipment Inc., Cake & Craft, WILTON BRANDS LLC, Barry Callebaut Schweiz AG, The Lucks Company among others.

• In Dec 2016, Barry Callebaut had launched specialty decorations portfolio with the launch of Mona Lisa Rolled Fondant. The product line was developed to offer solutions for the most common challenges cake artists encounter when working with fondant products.

The fondant market is anticipated to be positively influenced by evolving consumer preferences, and increasing number of fondant product variants. Catering the growing demand for cake or bakery products containing several health benefits is one of the key supply-side driver supporting the market growth.

Fondant containing natural ingredients coupled lower product penetration level in developing economies is generating opportunities for both large scale and small scale manufacturers across the globe.

A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

Some of the key data points covered in our report include:

• An overview of the fondant market, including background and evolution
• Macroeconomic factors affecting the fondant market and its potential
• Market dynamics, such as drivers, challenges and trends
• Detailed value chain analysis of the fondant market
• The cost structure of the fondant and segments covered in the study
• In-depth pricing analysis, by key fondant segments, regions and by major market participants
• Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
• Analysis of the market structure, including a tier-wise categorization of key fondant market participants
• Competitive landscape of the fondant market, including detailed profiles of the top players in fondant market