An introduction to the global e-book reader market
An e-book reader is a portable electronic device for reading digital books and periodicals, also known as an electronic book reader. The e-book reader is normally designed to operate for long hours by consuming minimal power. Most e-book readers rely on the e-ink technology for their displays. E-book readers have lots of advantages like portability, capacity, foreign language learning, better reading and free e-books. Demand for e-book reader is expected to be supported by an increasing adaptation of online content into the educational curriculum, increasing adoption of e-books, growing e-learning market and increasing availability of free e-books on the internet. However, in terms of market revenue growth, the global e-book reader market is anticipated to witness low revenue growth during the forecast period owing to an increase in the adoption of smartphones and tablets.
Opportunities for e-book reader manufacturers will come from the e-learning sector
The global e-learning market is currently on an upswing and is witnessing a boom in revenue growth owing to its great market potential as the next generation education system. The global education sector is experiencing a shift in e-learning models fueled by the exploding demand for connected devices and digital education across the world. The global e-learning market stood at a market valuation of US$ 166.5 Billion in 2016 and is estimated to grow to US$ 255 Billion by the end of 2017. Digital advancements in the education sector – more specifically pertaining to e-learning – is expected to alter the personal learning experience of students and other end users and is anticipated to provide lucrative business opportunities for e-book reader manufacturers.
Revenue share of the e-book reader market anticipated to increase in the Asia Pacific region in the coming years
Currently, the North America region accounts for a comparatively higher revenue share in the global e-book reader market. However, by the end of the forecast period in 2020, Asia Pacific is expected to oust North America from the first position in the global e-book reader market in terms of value share. The North America e-book reader market is estimated to hold just under 32% value share by the end of 2017 – this is however projected to decrease to just under 26% by the end of 2020 – depicting a loss of 60 basis points in 2020 over 2017. The Asia Pacific e-book reader market – estimated to account for a market value share of about 27% by the end of 2017 – will experience an increase in market share to the tune of a whopping 310 basis points to hold a market share of about 30% by the end of the forecast period in 2020. North America is expected to register negative Y-o-Y growth rates throughout the period of forecast. The Asia Pacific e-book reader market is expected to witness steady growth in terms of revenue throughout the period of assessment.
Opportunity assessment in the global e-book reader market and differentiating strategies for key manufacturers of e-book readers
Of the regional markets, APEJ and North America were the dominant markets in 2016 in terms of revenue sales in the global e-book reader market. In the coming years, countries in the MEA region are expected to be the key markets to watch out for in the global e-book reader market. Significant revenue growth potential exists in emerging markets and developing countries. Partnerships with other service providing companies and expanding the current product portfolio are expected to remain as key strategies of manufacturers operating in the global e-book reader market to facilitate their sales growth. Long-term technology partnerships with business partners will help increase business revenue and new innovation strategy, thereby enabling e-book reader vendors to reach new potential markets.
Persistence Market Research offers a four year trend analysis for 2012 to 2016 and a four year forecast for the global e-book reader market between 2017 and 2020. This study demonstrates the market dynamics and trends globally across five regions North America, Latin America, Europe, Asia Pacific, and Middle East and Africa which influence the current nature and future status of the e-book reader market over the forecast period.
This research report provides detailed analysis of the e-book reader market and offers insights on the various factors driving popularity of these devices. The market study provides comprehensive assessment of key stakeholder strategies and imperatives for succeeding in the business. The report starts with an overview of the global e-book reader market in terms of value. In addition, this section includes analysis of factors, opportunity analysis and technology trends influencing the e-book reader market. Impact analysis of key growth drivers and restraints based on the weighted average model and PMR analysis and recommendation is included in this report to facilitate clients with crystal clear decision-making insights. The report segregates the market based on screen type, connectivity type, distribution channel, price range and region. A detailed analysis has been provided for every segment in terms of market size analysis across the different regions. The section provides a detailed analysis covering key drivers, restraints, trends and key regulations across the assessed regions. This section also highlights market presence (intensity map) for key representative market participants.
The next section presents a detailed analysis of the e-book reader market across various countries. It provides a market outlook for 2017–2020 and sets the forecast within the context of the e-book reader market including latest technological developments as well as service offerings in the market. This study discusses key trends within countries contributing to the growth of the market, as well as analyses the degree at which drivers are influencing this market in each region. This report evaluates historical trends, present scenario and future growth prospects of the e-book reader market across various regions globally for the period 2017 –2020. We have considered 2016 as the base year and provide data for the trailing 12 months.
In the final section of the report, we include a competitive landscape to provide clients with a dashboard view based on categories of providers in the value chain, presence in the e-book reader portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the e-book reader value chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the global e-book reader market.
To calculate the global e-book reader market size, we have considered country wise adoption rate of e-book reader across different verticals. Further, we have also analyzed the revenue contribution from e-book reader players. The forecast presented here assesses the total revenue by value across the market. In order to offer an accurate forecast, we have started by sizing the current market, which forms the basis of how the e-book reader market will develop in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analyses based on adoption trends. In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyze the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the market.
Key Segments Covered