Market Overview

Cleansing Towelettes products are used within the remedy and provide multiple benefits such as removal of facial breakouts and acne, dryness, enlarged pores, oiliness, fine lines and wrinkles, redness and rosacea, and loss of elasticity. Cleansing towelettes products encompass of various cleansing cream, cleansing lotions, and wipes. Manufacturers are more focused on producing different cleansing towelettes that will act on particular skin type.

Cleansing towelettes witness a dramatic market over growth due to rise in the consumption of cosmetic products across different age groups. Increase in demand of different cosmetic for different part of face along with different skin type fuels the growth of cleansing towelettes product.

Inclination towards the usage of natural products is increasing across market as chemicals in the cleansing towelettes can harsh to the particular skin type. Increase usage of cleansing towelettes are more profoundly in the age range in between 20-39 age, as this age group focuses more on personal grooming at large.

Due to increase penetration of digitalization, there is significant rise in the consumption rate of cleansing towelettes as digital era play a vital role in the growth of cosmetic industry. Evolution in field of e commerce added an increment opportunity for the local players in cleansing towelettes market.

The widen role of cleaning towelettes is expected to increase the cleansing towelettes market as it not only cleanse the face surface but also hydrate the skin and restore the skin’s natural properties to prevent potential skin disorders. However, growing pricing stress and increase in number of local players which create an intense competition are a number of the factors anticipated to hamper the increase of the global cleansing towelettes market.

The global cleansing towelettes market is segmented based on the Product type, Distribution Channels, and Region.

By Product type, the global Cleansing towelettes market is segmented as:

Wipes
Creams
Liquids

By Distribution Channel, the global Cleansing towelettes market is segmented as:

Offline
Online

Cleansing towelettes products not only possess the cleansing properties but also provide remedial properties to protect from potential skin disorders. Liquid product type is expected accounts the maximum market share and emerged as fastest growing segment over the forecast period due to introduction of micellar water and benefits.

Micellar water is gaining popularity owing to effectively removing oil, dirt and cosmetics from face. Wipes are expected to contribute significant market share over the forecast period due to its convenience and portability properties.

Availability of small travel sized wipes pack with low cost satisfying the varying need of consumers are the major contributing factors for the wipe cleansing towelettes market. By distribution channel, offline accounted major market share over the forecast period. Increasing physical presence of brands in retail stores worldwide owing to rise in demand for cleansing towelettes products through offline sales.

Asia Pacific is expected to hold a maximum market share in global cleansing towelettes marketplace and is predicted to stay its dominance over the forecast length because of the rapid urbanization, rising population, and growing awareness regarding various skin products.

North America is predicted to be the second most attractive market in the global cleansing towelettes market. Increased disposable income and increase number of working women are factors responsible for the increase in demand for the cleansing towelettes products.

Furthermore, Middle East & Africa is expected to witness a substantial growth inside the cleansing towelettes market that is attributed to the rising population and increase in awareness.

The key participants operating in the global cleansing towelettes market are Johnson & Johnson, Kao, Amore Pacific, Mondone, LVMH, L’Oreal, Unilever, P&G and others