Market Study of Beauty Devices in the US: Hair Removal Devices to Gain Dominance, Expanding at CAGR of 20.1% During 2014-2020.


  • Published On : Apr-2015 |
  • Pages : 83 Pages |
  • Format :

The report on beauty devices market in the US, compiled by Persistence Market Research, focuses on the importance of such products for nurturing the skin of consumers. In order to have a striking appearance, consumers in the US continue to purchase beauty devices and cosmetically enhance their skin according to their desires. Since skin is among the most complex organs of the body, protecting it and augmenting its composition for the good urges the US consumers towards beauty devices. While several healthcare products facilitate the safeguarding the derma from bacterial or viral infection, UV ray exposure, and irregular fluctuation in temperatures, personal care products such as beauty devices tend towards the needs of consumers such as reducing the aging transformation or developing better skin for professional purposes. Coupled with proactive and healthy lifestyle, associative medication, and alternative diets, beauty devices continue to dominate the shopping lists of several consumers in the US. 

The report on the US beauty devices market includes a regional forecast that specifies why North America endures a significant share of the global beauty devices market. Aging population, technological advancements, successful trials and guaranteed results, continue to urge consumers in the US towards opting beauty devices such as anti-aging therapies and hair removal apparatus. While North America continues to dominate the global market for beauty devices, the US is slated to retain its position as the largest beauty devices market in North America. On the other hand, Canada’s geriatric population is increasingly aware about applications of such devices, making it a close competition for the US. 

Factors governing the growth of the US beauty devices market are elucidated in the report. The section mentions how rising prevalence of skin diseases, exposure to harmful/toxic particulates and substances, and increasing occurrences of obesity impact the growth of beauty devices market in the US. The geriatric population in US is also a viable consumer base for such devices, while rising concentration of cellulite in obese consumers is driving the demand for specific set of beauty and cosmetic devices. Dissimilarly, the growth of the market is impeded due to implications caused by extensive or inappropriate use of such beauty devices, and prevalence of cosmetics-related disorders such as contact dermatitis, superficial fungal and bacterial infections, and prolong erythema, among others. Growing availability of ready-to-use beauty products are threatening the adoption of beauty devices and equipment in the US. Hence, newer opportunities are being encompassed in the growth of US beauty devices market as manufacturers of such devices continue to annex their product portfolio with innovative skincare solutions. 

The report is devised with an in-depth analysis and market value estimation of the US beauty devices market for the period of 2014-2020, with 2013 as the base year for calculation. Market drivers, restraints, recent developments, trends, opportunities, absolute $ increment, and other aspects are indexed in the report. The beauty devices market in the US is also segmented on the basis of types of devices such as cleansing, hair growth, hair removal, steamer, rejuvenation, derma roller, cellulite reducer, among others. The market is also fragmented into area of usage of beauty devices such as at home, salon, spa and others. 

Research Methodology 

To deduce the US beauty devices market size, the report considers various aspects based on secondary research. Furthermore, key data points such as region-wise split and market split by type of beauty devices and the usage area of these beauty devices; and qualitative inputs from primary respondents have been incorporated to arrive at appropriate market estimates. The forecast presented in the report assesses the total revenue generated and expected revenue contribution in the US beauty devices market. 

The report begins with sizing the market in terms of value and volume for the base year, which forms the basis for forecasting how the market is anticipated to take shape in the near future. Given the characteristics of the market, gathered data is triangulated via different analysis based on supply side and demand side drivers and other key dynamics of the US beauty devices market. To develop the market forecast, Persistence Market Research has also conducted a factor analysis to understand the impact of various forces/factors on the target market. The report provides forecasts not only in terms of CAGR but also presents a detailed analysis based on key parameters such as Year-on-Year (Y-o-Y) growth to understand market predictability and to identify the right opportunities. 

Another key feature of this report is an analysis of the US beauty devices market and the corresponding revenue forecast in terms of absolute dollar opportunity, usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the US beauty devices market. Further, to understand key segments in terms of their growth and overall US beauty devices market performance, Persistence Market Research has developed a market attractiveness index to help providers identify existing market opportunities in the US beauty devices market. 

Skincare continues to be a top priority for consumers in the US. Media and entertainment businesses in the US are active proponents of using beauty devices to enhance the superficial presence of celebrities and other concerned personnel. High-profile endorsements and relatively instantaneous results are promoting the presence of beauty devices in America households. A forecast on the US beauty devices market indicates that it will attain market value of US$ 25,375.7 million by 2020, expanding from US$ 9,034.2 million in 2014 at an impressive CAGR of 18.8%. 

Key Market Dynamics 

A considerable rise in the geriatric population in the US has stimulated the growth of its beauty devices market. The risks of obesity and implications caused due to cellulite accumulation has also urged consumers towards using special cosmetic and beauty devices. Prevalence of skin diseases, and growing use of beauty devices to augment the superficial impression in the US media & entertainment industry, is expected to drive the growth of US beauty devices market. Nonetheless, the occurrences of unwanted skin damage and additional dermal implications from extensive use of such devices has inhibited the demand in the US beauty devices market. Lack of insurance or other monetary reimbursements for healthcare procedures involving beauty devices, and increasing prominence of alternative beauty products, is also impacting the growth of US beauty devices market. Popular trends of restricting body shaming practices has been influence the progress of beauty devices market in the US. 

Segment Analysis 

The beauty devices market in the US is segmented into types of devices, and their usage areas. In terms of area of usage for such devices, the market is classified into spa, salon, at home and others. At-homes segment is expected to account for the fastest-growing usage area segment, while salons are anticipated to increase adoption of hair removal devices. The US beauty devices market is also categorized on the basis of types of devices such as intense pulsed light devices, hair growth devices, hair removal devices, derma rollers, cellulite reducer, and cleansing, among others. By the end of 2020, the hair removal devices segment is slated to attain US$ 5,086.0 million in terms of value, registering a CAGR of 20.1% from 2014. On the other hand, intense-pulsed light devices are projected to be the fastest growing device-type segment in the US beauty devices market. 

Regional Analysis 

In the global market for beauty devices, North America is slated to be the dominant region. The dominance of North America is majorly influenced by the US beauty devices market. Regional expanse of the US include various types of environment, and consumers in specific states continue to be exposed towards practices that need beauty devices. 

Key Market Players 

Manufacturers of beauty devices are developing innovative skincare solutions to gain prominence over beauty products companies. Influencing the consumer preferences has necessitated manufacturers towards producing high-quality, harmless, and reliable beauty device products. Some key players recognized in the US beauty devices market include, Nu Skin Enterprises, Inc., Koninklijke Philips N.V., Cynosure, Inc., TRIA Beauty, Inc., L’Oréal Group, PhotoMedex, Inc., Syneron Medical, Ltd., Home Skinovations Ltd., and Procter & Gamble Company, among others.

Some of the major players in the U.S. beauty devices market:

  • L’Oréal Group.
  • Nu Skin Enterprises, Inc.
  • Home Skinovations Ltd.
  • PhotoMedex, Inc.
  • TRIA Beauty, Inc.
  • Koninklijke Philips N.V.
  • Syneron Medical, Ltd.
  • Cynosure, Inc.
  • Procter & Gamble Company.
  • Other.

These key market players have been profiled on the basis of attributes such as company overview, recent developments, growth strategies, sustainability, and financial overview.

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