Global Market Study on Men's Underwear: BRIC to Witness Highest Growth by 2020


  • Published On : Aug-2015 |
  • Pages : 102 Pages |
  • Format :

Undergarments are worn beneath the outer clothes and help to avoid soiling of outerwear. Men’s undergarments are generally of two types, which include upper wear and lower wear. For undershirt, we include vests, sleeved vests and muscle vests. For briefs, we include regular briefs, trunks and boxer shorts. In winters, long underwear is preferred to provide extra warmth.

The men’s underwear market is segmented into

  • Men’s Underwear Market, by Age Group
  • Men’s Underwear Market, by Region 
  • Men’s Underwear Market, by Distribution Channel

This report covers global men’s underwear market performance in terms of revenue contribution. This section additionally includes PMR’s analyses of key trends, drivers, restraints and opportunities, which are influencing the global men’s underwear market. Impact analysis of the key growth drivers and restraints, based on the weighted average model, is included in this report to better equip and arms clients with crystal clear decision-making insights.

Growing disposable income, preference for branded underwear that offers better fit and comfort are major factors driving demand for premium underwear, thereby fuelling the growth of the men’s underwear market. Major trends in the men’s underwear market are increased the adoption rate of functional underwear, consistent investment in branding and marketing and the surge in acquisitions and mergers.

By age group, the global men’s underwear market is segmented into ranges such as 15-25, 26-35, 36-45, 46-55 and 56-65. Of these, the 36-45 segment accounted for over 24% share of the overall men’s underwear market in 2014, followed by the 26-35 segment. 

By distribution channel, the global men’s underwear market is segmented into online and offline channels. Offline is further sub-segmented into a mass merchant, speciality store, mono-brand store and others.  Among all the aforementioned sub-segments, mass merchant sub-segment is expected to dominate the men’s underwear market, accounting for around 53.8% share of the overall market by 2020 at a CAGR of 4.5% during the forecast period, i.e. 2015-2020.

The men’s underwear market is segmented as follows:

By Age Group:

  • 15-25
  • 26-35
  • 36-45
  • 46-55
  • 56-65

By Region:

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Latin America
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Rest of Europe
  • Australia
  • Japan
  • BRIC
    • Brazil
    • Russia
    • India
    • China
  • Rest of the World (RoW)

By Distribution Channel:

  • Online sales
  • Offline sales
    • Mass Merchant
    • Specialty Store
    • Monobrand Store
    • Others

Undergarments help to avoid soiling of outerwear are generally of two types: upper body and lower body garments, which cover the torso and waist and legs respectively. For undershirt, we include vest, sleeved vest and muscle vest. For briefs, we include regular briefs, trunks and boxer shorts. In winters, long underwear are preferred to provide extra warmth.

Growing disposable income, preference for branded underwear that offers better fit and comfort are major factors fuelling demand for premium underwear, thereby driving the growth of the men’s underwear market. Major trends in the men’s underwear market are increased the adoption rate of functional underwear, consistent investment in branding and marketing and a surge in acquisitions and mergers.

The high degree of competition and unorganised market in developing countries are major factors hampering the growth of the men’s underwear market.

The global clothing and accessories market was valued at around US$ 1,229.4 billion in 2014. The men’s clothing and accessories market accounted for 38.7% of the global market in 2014 and was valued at US$ 437.7 billion. Revenue contribution by the men’s underwear market to the global men’s clothing market was US$ 8.0 billion in 2014 and is expected to increase to US$ 11.7 billion by the end of 2020 at a CAGR of 5.8%. Organised retail penetration and penetration of mono-brands and multi-brand outlets worldwide is driving sales of branded clothing products.

Key market players covered in this report are Hanesbrands Inc., Philips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitter Inc., Iconix Brand Group Inc., J.C. Penny Corporation, Inc. and Berkshire Hathaway Inc. Major players in men’s underwear market focus on enhancing their global and regional presence through acquisitions and mergers and operational expansion.

underwear-market

Key market players covered in this report:

  • Hanesbrands Inc.
  • Philips-Van Heusen Corporation.
  • Ralph Lauren Corporation.
  • Jockey International Inc.
  • American Eagle Outfitter Inc.
  • Iconix Brand Group Inc.
  • J.C. Penny Corporation, Inc.
  • Berkshire Hathaway Inc.
  • Other.

Major players in men’s underwear market focus on enhancing their global and regional presence through acquisitions and mergers and operational expansion.

1. Executive Summary

2. Research Methodology

3. Assumptions and Acronyms Used

4. Market Overview

4.1. Market Taxonomy

4.2. Parent Market Analysis – Global Clothing & Accessories Market, 2010-2020

       4.2.1. Global Clothing & Accessories 

                 4.2.1.1. Market Size Forecast 

                 4.2.1.2. Absolute $ Opportunity

       4.2.2. Global Male Vs Female Clothing and Accessories Market Comparison, 2010-2020

                 4.2.2.1. BPS Analysis

                 4.2.2.2. Y-o-Y Growth

4.3. Global Men’s Clothing & Accessories Market, (Men’s Clothing, Men’s Swimwear, Men’s Underwear, Men’s  Accessories), 2010-2020

       4.3.1. Market Size & Forecast

       4.3.2. Absolute $ Opportunity

       4.3.3. BPS Analysis  (2010,2015,2020)

       4.3.4. Y-o-Y Growth Rate Comparison

4.4. Global Men’s Underwear Market Analysis & Forecast (2020-2020)

       4.4.1. Market Size  & Forecast

       4.4.2. Absolute $ Opportunity

4.5. Market Dynamics

       4.5.1. Market Drivers

                 4.5.1.1. Economic Drivers

                 4.5.1.2. Demand Drivers

                 4.5.1.3. Supply Drivers

4.6. Market Trends & Opportunities

4.7. Market Restraints

5. Global Men’s Underwear Market By Region

5.1. Introduction

5.2. BPS Analysis (2010,2015 & 2015)

5.3. Y-o-Y Comparison

       5.3.1. North America

                 5.3.1.1. Market size & Forecast 2010–2020

                 5.3.1.2. Absolute $ Opportunity

                 5.3.1.3. United Sates and Rest of N. America Market Size and Forecast and Absolute $ Opportunity

                 5.3.1.4. Regional Market Trends

                 5.3.1.5. Top 5 Brands with Market Share

       5.3.2. Latin America

                 5.3.2.1. Market size & Forecast 2010–2020

                 5.3.2.2. Absolute $ Opportunity

                 5.3.2.3. Mexico, Argentina and Rest of L. America Except Brazil Market Size and Forecast and Absolute $ Opportunity

                 5.3.2.4. Regional Market Trends

                 5.3.2.5. Top 5 Brands with Market Share

       5.3.3. Europe

                 5.3.3.1. Market size & Forecast 2010–2020

                 5.3.3.2. Absolute $ Opportunity

                 5.3.3.3. Germany, Italy, France, United Kingdom and Rest of Europe Market Size and Forecast and Absolute $ Opportunity

                 5.3.3.4. Regional Market Trends

                 5.3.3.5. Top 5 Brands with Market Share

       5.3.4. BRIC

                 5.3.4.1. Market size & Forecast

                 5.3.4.2. Absolute $ Opportunity

                 5.3.4.3. Brazil, Russia, India and China Market Size and Forecast and Absolute $ Opportunity

                 5.3.4.4. Regional Market Trends

                 5.3.4.5. Top 5 Brands with Market Share

       5.3.5. Japan

                 5.3.5.1. Market size & Forecast

                 5.3.5.2. Absolute $ Opportunity

                 5.3.5.3. Regional Market Trends

                 5.3.5.4. Top 5 Brands with Market Share

       5.3.6. Australia

                 5.3.6.1. Market size & Forecast

                 5.3.6.2. Absolute $ Opportunity

                 5.3.6.3. Regional Market Trends

                 5.3.6.4. Top 5 Brands with Market Share

6. Global Men’s Underwear Market, By Sales Channel

6.1. Introduction

6.2. BPS Analysis: Online Vs Offline Market Proportion (2010,2015,2020)

6.3. BPS Analysis: Offline Sales Channel Market Proportion (2010,2015,2020)

6.4. Market size & Forecast and Absolute $ Opportunity

       6.4.1. Online

       6.4.2. Offline (Mass Merchant, Specialty Stores, Mono-brand Outlets and Others)

7. Global Men’s Underwear Market By Age Group

7.1. Introduction

7.2. Y-o-Y Comparison

7.3. BPS Analysis

       7.3.1. Age group of 15-25

                 7.3.1.1. Market Size Forecast

                 7.3.1.2. Absolute $ Opportunity

                 7.3.1.3. Consumption Driver

                 7.3.1.4. Favourite Brands & Preferred Fabric

       7.3.2. Age group of 26-35

                 7.3.2.1. Market Size Forecast

                 7.3.2.2. Absolute $ Opportunity

                 7.3.2.3. Consumption Driver

                 7.3.2.4. Favourite Brands & Preferred Fabric

       7.3.3. Age group of 36-45

                 7.3.3.1. Market Size Forecast

                 7.3.3.2. Absolute $ Opportunity

                 7.3.3.3. Consumption Driver

                 7.3.3.4. Favourite Brands & Preferred Fabric

       7.3.4. Age group of 46-55

                 7.3.4.1. Market Size Forecast

                 7.3.4.2. Absolute $ Opportunity

                 7.3.4.3. Consumption Driver

                 7.3.4.4. Favourite Brands & Preferred Fabric

       7.3.5. Age group of 55-65

                 7.3.5.1. Market Size Forecast

                 7.3.5.2. Absolute $ Opportunity

                 7.3.5.3. Consumption Driver

                 7.3.5.4. Favorite Brands & Preferred Fabric

7.4. Average Annual Spending By Age Group 2010–2020

8. Key Market Strategies

9. Competitive Landscape

9.1. Global Men’s Underwear Market Top 20 Brands & Market Share (2014)

9.2. Competitive Dashboard

9.3. Company Profiles

       9.3.1. Hanesbrands Inc.

       9.3.2. Phillips-Van Heusen Corporation

       9.3.3. Ralph Lauren Corporation

       9.3.4. Jockey International Inc.

       9.3.5. American Eagle Outfitters Inc.

       9.3.6. Iconix Brand Group Inc.

       9.3.7. J.C. Penney Corporation, Inc.

       9.3.8. Berkshire Hathaway Inc.


List of Tables

Table 1: Global Men’s Clothing & Accessories Market Size Forecast, By Product Type (US$ Bn) 2010–2020

Table 2: North America Men Underwear Market Size Forecast, By Region (US$ Mn), 2010–2020

Table 3: Latin America Men’s Underwear Market size Forecast, By Region (US$ Mn) 2010–2020

Table 4: Europe Men’s Underwear Market By Region (US$ Mn) 2010–2020

Table 5: BRIC Men’s Underwear Market Size & Absolute $ opportunity, By Region (US$ Mn) 2010–2020

Table 6: Men’s Underwear Market Size Forecast & Absolute $ Opportunity, By Sales Channel, (US$ Mn) 2010–2020

Table 7: Global Men’s Underwear Market Size Forecast & Absolute $ Opportunity, By Age Group (US$ Mn) 2010–2020

Table 8: Global Men’s Underwear Market Average Annual Spending By Age Group, 2010–2020 (US $)


List of Figures

Figure 1: Global Clothing & Accessories Market Size Forecast (US$ Bn), 2010–2020

Figure 2: Global Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 2010–2020

Figure 3: Global Male Vs. Female Clothing & Accessories Market Value Share & BPS Analysis, (%) 2010, 2015 & 2020

Figure 4: Global Clothing & Accessories Market Y-o-Y Growth Comparison, (%) 2011–2020

Figure 5: Global Men’s Clothing & Accessories Market Size Forecast (US$ Bn) 2010–2020

Figure 6: Global Men’s Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 2010–2020

Figure 7: Global Men’s Clothing & Accessories Market Value Share & BPS Analysis, By Sub-segment (US$ Bn) 2010, 2015, and 2020

Figure 8: Global Men’s Accessories & Clothing Market Y-o-Y Growth (%) 2011–2020

Figure 9: Global Men’s Clothing Market Absolute $ Opportunity (US$ Bn) 2010–2020

Figure 10: Global Men’s Underwear Market Absolute $ Opportunity (%) 2010–2020

Figure 11: Global Swimwear Market Absolute $ Opportunity (US$ Bn) 2010–2020

Figure 12: Global Men’s Accessories Market Absolute $ Opportunity (US$ Bn) 2010–2020

Figure 13: Global Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020

Figure 15: Men’s Underwear Market Value Share & Basis Points Analysis By Region, 2010, 2015, and 2020 

Figure 16: Men’s Underwear Market Y-o-Y Growth Rate Comparison By Region (2011–2020)

Figure 17: North America Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020

Figure 18: North America Men’s Underwear Market Absolute $ Opportunity (US$ Mn), 2010–2020

Figure 18: Latin America Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020

Figure 19: Latin America Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020

Figure 20: Latin America Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010–2020

Figure 21: Europe Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020

Figure 22: Europe Men’s Underwear Market Absolute $ Opportunity (US$ Mn), 2010–2020

Figure 23: BRIC Men’s Underwear Market Size & Forecast (US$ Mn) (2010–2020)

Figure 24: BRIC Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010–2020

Figure 25: Japan Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020

Figure 26: Japan Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010–2020

Figure 27: Australia Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020

Figure 28: Australia Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010–2020

Figure 29: North America Men’s Underwear Market Share 2014 (%)

Figure 30: Latin America Men’s Underwear Market Share 2014 (%)

Figure 31: Europe Men’s Underwear Market Share 2014 (%)

Figure 32: Brazil Men’s Underwear Market Share, 2014 (%)

Figure 33: Russia Men’s Underwear Market Share, 2014 (%)

Figure 34: India Men’s Underwear Market Share, 2014 (%)

Figure 35: China Men’s Underwear Market Share, 2014 (%)

Figure 36: Australia Men’s Underwear Market Share, 2014 (%)

Figure 37: Japan Men’s Underwear Market Share, 2014 (%)

Figure 38: Men’s Underwear Market Value Share & Basis Point Analysis By Sales Channel, 2010, 2015, and 2020 

Figure 39: Men’s Underwear Market Value Share & BPS Analysis By Offline Sales Channel, 2010, 2015, and 2020 

Figure 40: Men’s Underwear Market Value Share & Basis Point Analysis By Age Group, 2010, 2015, and 2020 

Figure 41: Men’s Underwear Market Y-O-Y Growth Rate Comparison By Age Groups

Figure 42:  Market Share of Top 20 Brand in Global Men’s Underwear Market 2014 (%)

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