Ultraviolet (UV) radiation has emerged as a quick and effective way to eliminate microbes and pathogens such as bacteria and viruses. UV sterilizer pouches are easy to carry bags that use UV technology to sterilize daily-use products like cell phones, stationery, children’s toys, feeding bottles, underwear, toiletries, etc. These products need to be placed in the pouch and the UV rays need to be activated to ensure effective sterilization.
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The UV sterilizer pouch market has seen impressive growth in recent and many firms have sought to capitalise on this trend. This has led to market fragmentation. Further fragmentation of the market is likely as the market is slated to expand significantly.
Most players in UV sterilizer pouch market are primarily focussed on affiliated UV technologies. However, the market’s growth is likely to lead to some players specialising in UV sterilizer pouches in the near future. Several of the key players in the market are based in East Asia, especially China.
Key players in the UV sterilizer pouch market include Seoul Viosys, 59s.us, Shenzhen UV Guard Technology, bvibe.com, Guangdong Liangyueliang Photoelectric Technology, ASDA Technology (Zhaoqing), Shenzhen Pvison Technology, HoMedics, Shenzhen Liangzan Optoelectronic and Shenzhen Jifushe Technology.
Use of Light Emitting Diodes (LEDs) in UV sterilizer pouches has rapidly gained popularity in the market due to its effectiveness and easy recharging capabilities. UV sterilization by use of LEDs was pioneered by Seoul Viosys and first used to sterilize vehicle interiors.
Some popular brands and products in the market include TookMag UV Light Sanitizer Bag, Hope C+ UV Sanitizer Bag, 59S’s UV Light Sanitizer Bag, Bestsin LED Light Bag, Exptolii Travel Bag LED Cleaner, JJ CARE UV Sterilizer Bag, among others.
Manufacturers and vendors have been pushing for intensive marketing tactics to highlight the advantages of UV sterilization over conventional means. For example, UV sterilization eliminates the need for chemical sterilizers that may be inadvertently imbibed, especially by children; UV sterilization is also faster and easier than conventional sterilizers.
Some UV sterilizer pouches are marketed as being conducive for travel and consist of reinforced outer coverings, whereas some others are marketed as being custom-made for Children’s products like feeding bottle, nipples, pacifiers and toys.
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Drivers of the UV Sterilizer Pouches Market
Growing awareness about the host of pathogens that inhabit human space, coupled with the need for a quick and effective solution, has been the leading driver for the market. Growing disposable incomes worldwide also meant that consumers were willing to spend on UV sterilizer pouches as compared to cheaper but more tedious sterilization options.
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Impact of Covid-19
The UV sterilizer pouches market is one of the few markets that will be positively impacted by the Covid-19 pandemic. Reduced disposable incomes due to economic turmoil will be offset by health and hygiene corners, as has already been witnessed, thus leading to overall market growth.
The crisis is also likely to deepen the tariff war between the US and China; the ramifications of this may be felt by other states as well, who may in the years to come seek to reduce complex interdependency with China. This will provide an opportunity for new players to enter the market, thus leading to further fragmentation.
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North America accounted for the largest share in the UV sterilizer pouches market on account of its high standard of living and high average household incomes. It was followed by the European regional segment.
The East Asian segment had been the fastest growing regional segment owing to a rapidly expanding Chinese economy and high demand from the consolidated Tiger economies. The South Asian segment was noticeably smaller, but also witnessed rapid growth. These regional segments are expected to grow phenomenally in the aftermath of Covid-19. Latin America, Oceania and the Middle East are other key regional segments.
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Regional analysis includes
- North America
- Latin America
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- South Asia
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