Market Overview

Hearing loss is the reduction in the hearing generally happens due to ageing and noise. Hearing loss can be due to conductive hearing loss where loss is due to the problem in the canal, ear drum and middle ear. Secondly due to sensorineural hearings aids due to problem in inner ear and thirdly due to the combination of the conductive and hearing loss.

Hearing loss can be diagnosed with the help of surgery, medication and others with the help of hearing aids. Hearing aids is the device used to improve hearing. Hearing aids amplify the surrounding sounds so that the person can hear clearly. Hearing aids are classified into two groups first in the ear and second behind the ear.

Smart hearing aids are the next steps towards the advancement in this technology. All the hearing aids today produce wireless technology which allow two hearing aids to act as one single system. Smart hearing aids are fashionable, smart and can be used wirelessly.

Smart hearing aids are highly intelligent, interactive and can easily adapt. Smart hearing aids can analyze and detect the noisy environment and can automatically adjust according to the situation. Smart hearing aids can freely and easily connect to other devices.

A smart hearing aids get paired with the phone and the app installed in the phone. Another benefits of the smart hearing aids is the compact size and lightweight. Smart hearing aids build up the self-confidence, better communication and over all esteem of an individual.

Due to increase in the prevalence of hearing loss among the matured and elderly population and increase in the noise pollution has led to the growth of smart hearing aids market. The global market for hearing aids is higher in geriatric population as the disorders related to hearing loss is high coupled with prevalence rate. In addition, advancement in the technology coupled with high end features such as wireless platforms, automated connectivity with smartphones, and contribution to growth in IT platforms with emerging digital technologies is further going to spur the hearing aids market growth during the forecast period.

Rising adoption of hearing aids in the older age population is gaining traction slowly, mainly behind the ear and in the ear hearing aids coupled with low costs. Low acceptance and manufacturing issues in various products may have a negative impact during the forecast period in regions like India, China, South Africa and few Latin American countries. Defects may come in the new hearing aids especially in new in the ear products such as telecoil defects, magnetic defects and vibration defects.

The smart hearing aids market is segmented on basis of product type

By Product Type	Hearing Aids In the Canal Hearing Aids In-The-Ear (ITE) Hearing Aids Mic-in-Helix (MIH) Hearing Aids Receiver In Ear (RIE) Hearing Aids Others
By Distribution Channel	Retail Pharmacies Hospital Pharmacies E-commerce

On the basis of geography, global parainfluenza virus diagnostic testing market is segmented into five key regions viz. North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to have the fastest growth rate due to the highest revenue growth over the forecast periods followed by the Europe and the Asia Pacific due to the increase in the number of government funds and excessive noise pollution which lead to increase in the patient number. Further advancement in the technology include Wi-Fi and Bluetooth connectivity boost the overall growth of the market.

Some of the key players present in smart hearing aids market are GN Hearing, Clariti Hearing Pte Ltd., Siemens Ltd., Xiamen Retone HearingTechnology Co., Ltd., Starkey Hearing Technologies, Sonova, William Demant Holding A/s, Widex A/S, Sivantos Pte. Ltd.