Following the outbreak of COVID-19 (Coronavirus), many individuals are flocking to medical stores to purchases disinfectant sprays, masks and other personal protective equipment (PPE) to fight off the deadly infection. This trend has also triggered the demand for smart air purifiers. However, individuals are pondering whether smart air purifiers are really that effect to neutralize Coronavirus particles. Hence, companies such as Smart Air Filters — a supplier of reliable air purifiers in Asia Pacific countries, is increasing its R&D activities to substantiate the size of Coronavirus particles.
It has been found that Coronavirus particles can be neutralized through smart air purifiers since these particles are relatively much larger than most of the smallest particles known till now. Hence, companies in the smart air purifiers market are increasing their focus in HEPA (High Efficiency Particulate Air) filters that are capable of decontaminating Coronavirus particles. Even many airline companies use smart air purifiers with HEPA filters to neutralize harmful particulate matter.
CEOs Team up with Regional Marketing Heads to Devise Strategies to Combat Coronavirus
COVID-19 continues to spread alarmingly in India and other G20 countries. Hence, companies in the smart air purifiers market are increasing efforts to limit the spread of COVID-19 in India. For instance, IQAir — a Swiss company specializing in technology solutions that help protect people from airborne pollutants, is increasing its focus to try and limit the spread of Coronavirus in New Delhi, the capital of India, by increasing the availability of smart air purifiers in hospitals that are treating COVID-19 patients. As such, companies are vying opportunities to build their credibility credentials during such trying times, with a record history of helping healthcare facilities during the spread of SARS.
Smart air purifiers are helping to improve patient outcomes and enhance patient quality of life. Multinational smart air purifier companies are teaming up with marketing partners in India to devise strategies that help to tackle Coronavirus. Supplying emergency shipments to Wuhan, Hong Kong and cities in South Korea are amongst other strategies adopted by smart air purifiers companies.
Patented Filter Technology: Need of the Hour to Prevent Spread of Coronavirus
Popular news outlets are highlighting the advantages for some of best air purifiers. These are helping companies to avail positive air purifier reviews that help to build their credibility credentials. The global spread of COVID-19 has challenged people to think of ways to keep their homes clean and smart air purifiers are being highly publicized for the same. However, it is still debatable whether HEPA filters in smart air purifiers are capable of prevent the spread of Coronavirus. Thus, purchasing a smart air purifier completely relies as a personal choice, especially for pro-health individuals.
Companies are increasing their R&D activities to create awareness about advanced filters that could be a potential alternative to conventional HEPA filters in smart air purifiers. For instance, Molekule — a science and technology company headquartered in San Francisco, is gaining the attention of buyers, owing to its patented filter technology knows as photo electrochemical oxidation (PECO).
Innovative Features in Air Purifiers Grab the Attention of Pro-health Customers
Manufacturers are scaling the extra distance to incorporate innovative features in smart air purifiers to entice buyers. For instance, smart home product companies such as Honeywell, is marketing its product, the Honeywell Bluetooth smart air purifier, owing to the company’s legacy of several years of being in the market landscape. As such, legacy smart air purifier companies have a competitive edge over emerging players as these major companies have restored a sense of faith in its customers and their products are easily available for sale, owing to their robust distribution networks.
HEPA-certified smart air purifiers are gaining increased popularity amongst users. Manufacturers are increasing their research efforts to develop air purifiers that can clean rooms up to an area of several square feet. Likewise, there is a growing demand for easy-to-use air purifiers as many parents are conscious about their child’s health and well-being.
Air Purifiers Grow More Thoughtful with Automatic Over-the-Air Updates
Startups are funding their innovative air purifiers through crowd funding platforms. For instance, stakeholders of Mila — a smart air purifier, are raising funds for their product through their Kickstarter campaign. Apart from being smart, manufacturers are developing air purifiers that are also more thoughtful and grow smarter with automatic over-the-air updates. Intuitive features are becoming the key focus points for introducing breakthrough innovations in products.
Companies are focusing on the convenience aspect of users to integrate intuitive features in air purifiers that enhance the air quality of homes by automatically adjusting the thermostat. Top-notch performance, design and technology are some of the key takeaways through which startups are posing as a tough competition to established players. Startup companies are gaining efficacy in research, engineering and feedback from families to continuously improvise on product offerings.
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The COIVD-19 pandemic has significantly increased the demand for personal protective equipment such as smart air purifier. The perception that these purifiers can neutralize the coronavirus particles acts in favor of market growth. The escalating demand for these purifiers equipped with HEPA filters from different airlines to neutralize harmful particulate matters is accelerating the progress of the landscape.
Major companies in the market are using advertising and news portals to spread positive reviews about their products to attract the consumers. They are creating marketing strategies to benefit from the growing awareness regarding the prevention of coronavirus with the help of these purifiers. Companies are investing in research & development activities to create awareness about their products as potential alternatives to purifier products with HEPA filters. Manufacturers are incorporating innovations to stand out in the competition. Startups are running crowdfunding platforms to introduce their products in the market in a cost-effective way.
They are developing highly advanced purifiers that can accommodate over-the-air updates. The companies are incorporating intuitive features in their products to enhance the convenience aspect. The competition landscape is getting intense with advancements in performance, technology, and design. Prominent players such as Honeywell are marketing their products on the name of their renounced legacy.