ID: PMRREP32553| Upcoming | Format: PDF, Excel, PPT* | Consumer Goods
Nightwear is more popular among women, and women are more likely to invest in these garments as the night and lounge fashion trends grow. Due to an increase in the global population's use of nightwear, the nightwear industry is predicted to rise at a rapid pace. According to latest research by Persistence Market Research, nightwear market is set to witness a CAGR of 7.0% during 2021-2031.
The rise in nightwear sales can be attributed to the ever-changing fashion trends that affect consumers. The majority of customers are ready to learn about current and emerging trends in order to improve their trendy lifestyle. Consumer preferences are shifting toward more comfortable, beautiful, and trendy clothes, which is fueling the worldwide nightwear market growth.
The expansion of this market is being driven by companies introducing new and more comfortable casual and ready-for-bed garments, as well as increased disposable income among the population and changing fashion trends around the world.
Furthermore, an increase in the number of working women and a rise in demand for these outfits from the adult age group are predicted to boost the industry's growth. Additionally, the expanding internet penetration is supporting the growth of the sector by providing a diverse range of options and convenient accessibility.
Apart from this, strong economic growth, widespread migration from rural to urban regions, and the rise of a big and prosperous middle class have prompted multinational retailers to cross borders and supported the opening of new retail establishments.
Many consumers have been drawn to the product line by strong cross-border trades in nightwear due to the easy availability of the desired product. The sale of nightwear has increased as a result of the good performance of the retail sector.
People are influenced to purchase new fashion trends clothes, which is mainly worn by celebrities and fashion influencers, by a race to adapt current fashion trends. In a very subtle way, popular fashion clothes discards phased-out gear.
Nowadays, fashion trends are bold and classic, which distinguishes out from the crowd; these trend-setters push individuals to wear their innerwear or nightwear as casual wear, which drives the nightwear industry forward.
Furthermore, there is a growing desire for stylish and fashionable nightwear, which drives manufacturers to create new attractive nightwear products that fulfil the needs of customers. However, this clothing category is not only fashionable but also quite comfortable, which contributes to the market growth.
The worldwide economy has been impacted by the COVID-19 pandemic in three ways: direct impact on production and demand, supply chain and market disruption, and financial loss to businesses. The travel ban, restaurant restriction, and stringent lockdown imposed by the epidemic have slowed the growth of the nightwear business in countries.
Furthermore, numerous cities around the world were put under partial or entire lockdown to prevent the virus from spreading. It had a significant influence on the fashion sector, leading to the closure of firms, stores and design houses, as well as the cancellation of planned runway events.
Customization and premiumization are two of the most prominent current trends that have transformed retail products. As consumer spending rises in the United States, demand for good and high-quality nightwear is likely to rise. There are numerous online retail platforms that are propelling the nightwear market forward.
Many intimate apparel manufacturing companies have online retail websites where they supply clients with all of the latest design trends and product descriptions, as well as bespoke nightwear. Citing Covid-19 as an attribute, the retailers have shifted to omni-channel retailing, benefitting from the fast-increasing online shoppers.
The women's nightwear market is being driven by rapidly changing consumer demands for attractive and innovative apparel products in European market. The world is being led by the rapid development of information technology and globalization, which is supplying information on the latest and most popular products on the market. As a result, customers in the nightwear sector are aware of the most recent worldwide fashion trends.
Furthermore, social media's expanding influence is accelerating changes in customer preferences for apparel products such as nightwear. Because a large number of clients prefer to buy things online in order to save time, most market participants exhibit and sell their products on an online platform in order to expand their consumer base.
France is a prominent market for women's nightwear since clients have a strong demand for it, providing profitable chances for manufacturers. France is often regarded as the world's fashion center. As a result, the rise of the fashion and garment industries had a favorable impact on the French women's nightwear market.
The region's nightwear producers specializes in delivering the highest quality nightwear for women not just in France, but throughout Europe, including Germany, Italy, Russia, UK and Spain.
Some of the leading manufacturers and suppliers of nightwear include:
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.
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