Global Market Study on Shampoo: APEJ to be the Most Lucrative Market During the Period of Assessment (2017 - 2022)

Shampoo  Market
  • Published On : Sep-2017 |
  • Pages : 170 Pages |
  • Format :

Shampoos form an integral part of the personal care routine. The global market for shampoos is boosting due to a rising prevalence of disorders related to hair such as dandruff, hair fall, oily hair, dryness of hair and itchiness and many others. The growth of shampoo market is also supported by a changing lifestyle and growing urbanization along with increasing environmental pollution. The consumers presently are more aware about their personal care and hygiene and will spend money in order to maintain their personal wellbeing. In addition, an availability of a variety of shampoos through different type of distribution channels is also aiding the growth of this market. Also, the introduction of innovative products such as herbal shampoos along with employing aggressive marketing techniques will also boost the growth of the shampoo market. Also, the trend of using different types of shampoos for different hair-related issues will give a fillip to the market of shampoos.  

According to the assessment of Persistence Market Research, the global shampoo market is forecasted to reach a figure of about US$ 31,900 Mn in 2022 and is poised to exhibit a moderate CAGR in the period of assessment.

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APEJ Market Set to Dominate the Global Shampoo Market in Terms of Revenue

The market in APEJ is set to dominate the global shampoo market in terms of value and this trend is projected to sustain itself throughout the assessment period. APEJ shampoo market is the most attractive market, growing at a moderate CAGR over the forecast period.

Cosmetic Shampoo Segment Slated to Touch a Value of About US$ 13,500 Mn in 2022

According to the projections of Persistence Market Research, the cosmetic shampoo segment is expected to reach a value of about US$ 13,500 Mn in the year 2022. This signifies a sluggish CAGR during the forecast period of 2017-2022. The cosmetic shampoo segment is estimated to account for nearly half of the revenue share of the product type segment by the end of the year 2017 and is expected to lose in market share by 2022 over 2017.

Economy Segment to Exhibit a CAGR of Nearly 4% During the Assessment Period

According to the assessment of Persistence Market Research, the economy segment is poised to touch a figure of about US$ 17,200 Mn in the year 2022. This signifies a CAGR of nearly 4% during the assessment period from 2017 till the year 2022. The economy segment is estimated to account for more than half of the revenue share of the price segment by the end of the year 2017 and is projected to lose market share by 2022 over 2017.

Competition Tracking

The report also profiles companies that are expected to remain active in the expansion of global shampoo market through 2022, which include The Unilever Group, Henkel AG & Co. KGaA, The Procter & Gamble Company, Church & Dwight Co., Inc., Kimberly Clark Corporation, Kao Corporation, Beiersdorf Aktiengesellschaft, Amway Corporation, Shiseido Company Limited and The Detox Market Inc.


Persistence Market Research delivers yet another unbiased, comprehensive and insightful report titled ‘Shampoo Market: Global Industry Analysis (2012-2016) and Forecast (2017-2022)’. In this report, the global shampoo market is explored in great detail, and the market dynamics of the global shampoo market has been covered comprehensively, explaining to the report readers the drivers, restraints and trends operating in this highly competitive market. Also, analysis of the data over different parameters has been done in order to arrive at market numbers concerning the global shampoo market. Besides, competition landscape of the global shampoo market is also covered in this report, giving information about the key companies operating in the global shampoo market.

Report Structure

In the first part of the report, the executive summary and the introduction are given. The executive summary gives a summary of the global shampoo market and gives the pertinent market numbers that are most significant, which include the historical CAGR growth from 2012 till 2016 and the forecasted CAGR from the year 2017 till the end of the forecast period in the year 2022. Information about lucrative markets from the point of view of leading revenue share and highest CAGR are also given in the executive summary.

In the introduction section, the shampoo market is defined in detail so that the report readers are clear about the scope of this market.

The next section of the report gives information on the key dynamics of the shampoo market. Key points covered in this section include the global economy, fiscal stimulus and bottom line of enterprises.

In the subsequent section of the report, information is given on the cost structure analysis and pricing analysis of the global shampoo market. An analysis on the market presence of key participants (intensity map) is also offered in this section.

Market Segmentation

The next part of the report consists of the global shampoo market analysis and forecast by product type, price, demographic, distribution channels and region. This section of the report contains important market numbers in the form of year-on-year growth comparison, market share comparison and revenue comparison. The global shampoo market is also analyzed across key regions- North America, Latin America, Europe, Japan, APEJ and MEA.

Competition Landscape

The last section of the report contains the competition landscape, where leading market players operating in the global shampoo market are profiled in detail. This information is in the form of company overview, product overview, key financials and key developments pertaining to that particular company. The competition landscape also features the SWOT analysis of the selected companies, which gives the report readers information about the strengths, weaknesses, opportunities and the threats that such companies operating in the global shampoo market are facing. The competition landscape is an invaluable part of the report as it contains all the necessary information to study the leading companies operating in the global shampoo market and how they implement their strategies and vision to stay in the pole position in this highly competitive market.

Research Methodology

Persistence Market Research leverages a proven and tested research methodology to determine the revenue estimations of the global shampoo market. In-depth secondary research is used to arrive at the overall market size and top industry players. A list of industry players (manufacturers), distributors, retailers, and industry experts is developed along with a comprehensive discussion guide for detailed and exhaustive primary interviews. Data thus obtained is validated using the triangulation method, where primary and secondary research along with Persistence Market Research analysis contribute to the final data. This data is then scrutinized using advanced tools to glean pertinent insights into the global shampoo market.

Market Taxonomy

Product Type

  • Cosmetic Shampoo
  • Herbal Shampoo
  • Dry Shampoo
  • Others


  • Economy
  • Mid
  • Premium


  • Men
  • Women
  • Kids

Distribution Channels

  • Supermarket/Hypermarket
  • Convenience Store
  • Specialty Store
  • Drug Store
  • Online


  • North America
  • Latin America
  • Europe
  • Japan
  • Asia Pacific excluding Japan
  • Middle East and Africa

Company Profiles

  • The Unilever Group
  • Henkel AG & Co. KGaA
  • The Procter and  Gamble Company
  • L'Oreal SA
  • Kimberly Clark Corporation
  • Kao Corporation
  • Beiersdorf AG 
  • Amway Corporation
  • Shiseido Company Limited
  • Church & Dwight Co., Inc
  • The Detox Market Inc.
  • Others.
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