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Next Generation Stevia Market Segmented By Liquid and Powder form in Bakery, Confectionery, Cereal Based Products, Dairy Products, Beverages and Nutraceuticals/ Pharmaceuticals application
Growing number of health-conscious consumers across the globe today are demanding for food products offering natural sweetness with reduced calorie content. Sweeteners are added to number of food products including, beverages, bakery, desserts, confectionary, sports nutrition and others thus resulting in their increasing consumption. Next generation stevia is produced from the fermentation process rather than extraction.
Several genetic innovation studies have identified Reb D and Reb M glycosides as chemical compounds present in stevia leaf that are responsible of giving the plant its sweetness. Reb M also delivers superior flavor profile in comparison to other steviol glycosides present in stevia leaf, thus contributing toward the global next generation stevia market growth.
These glycosides are the sweetest component of the plant and are used in several application areas. The global next generation stevia market is expected to witness significant increase in the near future owing to its better sweetness and aftertaste.
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Carbonated drinks and other beverages have long been remained in the scrutiny due to their high sugar content. To reduce the consumption of sucrose and other artificial sweeteners, various chemically synthesized low-calorie sweeteners are trending in the food and beverages industry currently.
However, consumers inclination towards the natural ingredients along with demand for healthy food products is been one of the trending concept globally which is pushing the penetration of zero calories, non-GMO sweeteners including, next generation stevia.
Increasing number of manufacturers have increased their presence in the production of next generation stevia market in the recent years in order to bring high-intensity next generation stevia sweetener without compromising the taste in the marketplace thus pushing the revenue generation.
For example, in 2017, Ingredion, in partnership with SweeGen Inc., launched BESTEVIA Reb M stevia leaf sweetener in the US and Canada thus, entering into the production of next generation stevia.
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Some of the key players operating in the global next generation stevia market are Cargill, Incorporated, PureCircle, GLG Life Tech Corporation, Ingredion Incorporated, SweeGen among others. Global rising demand for natural sweeteners coupled with rising obese and diabetic population has resulted in introduction of sweeteners delivering sugar like sweetness and zero calories without any side effects thus creating market opportunity for next generation stevia based sweeteners. Such next generation stevia sweetener offers feasible pricing, sustained availability and consistent quality.
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Increasing number of manufacturers are investing in the technologies that enable development and production of next generation stevia sweeteners for sugar reduction thus, contributing towards the global next generation stevia market since the approval of stevia in 2008 as a commercial ingredient in food and beverages industry, stevia based products have experienced tremendous growth in the global market which is one of the prime factors towards the growing popularity of next generation stevia in the near future.
