Cloud Advertising Market

Cloud Advertising Market: Global Industry Analysis and Forecast 2016 - 2022

Introduction

One of the reasons that internet has expanded as swiftly as it has can be attributed to the remarkable growth of e-commerce. Consumers now prefer to shop for everything from clothes to vehicles on the internet. In order to tap into this exploding market, organizations have progressively moved more of their efforts online. The entire business model of e-commerce giants like Amazon are based on cloud marketing; utilizing the tools of internet to connect with customers. Creating a consistent buyer experience, serving customers at each step of their journey, and tracking every customer touch point require highly sophisticated real-time communication and coordination of marketers, systems, content, data, processes, and reporting. Typical online advertising in terms of traditional display ads are a static or flash image and call-to-action text.  By contrast, cloud advertising pulls in the social and real-time aspect of the web into banner ads. The cloud-based component in this type of advertising allows brands to program display advertisements with content management systems, APIs, video servers and makes it easier to swap out or update components like lead generation forms, polls and white papers based on what's trending in the online world.

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Market Segmentation

basis of cloud type
  • private cloud
  • public cloud
  • hybrid cloud 
  • community cloud
according to service
  • Business Process as a Service (BPaaS)
  • Platform as a Service (PaaS)
  • Infrastructure as a Service (IaaS) 
  • Software as a Service (SaaS)
basis of vertical
  • public
  • retail
  • manufacturing
  • healthcare
  • transportation & logistics
  • media & entertainment
  • energy & utility 
  • Banking, Financial Services and Insurance (BFSI)
Regionally
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Middle East & Africa (MEA)
  • Asia Pacific excluding Japan (APEJ) 
  • Japan

With the steadily evolving usage of cloud for online advertising, cloud advertising market is anticipated to exhibit healthy CAGR during the forecast period. North America was the dominating region in cloud advertising market in 2014 with market share of more than 25%. Asia Pacific is expected to reflect highest growth rate among regional markets and will displace North America as the leading market for cloud

The key factors fueling the growth of the global cloud advertising market are functional capability and cost effectiveness. Furthermore, additional factors which are also accountable in driving the cloud advertising market, are surge in number of small & medium enterprises across all regions and growing awareness of cloud-based advertising in emerging markets such as China and India. On the other hand, looming issues of data security and privacy have discouraged a number of perceptive potential end users to select the cloud services. This, in turn, is estimated to restrain the growth of the global cloud advertising market amidst the forecast period 2015-2025.

The key vendors in the cloud advertising market include Cisco Systems Inc., Hewlett-Packard Company, Dell Inc., Microsoft Corporation, Adobe Corporation, Oracle Corporation, IBM Corporation, Salesforce.com, Amazon Web Services, Google Inc. and others. Major players in the cloud advertising market have invested billions of dollars in their marketing cloud strategies and are expected to consistently invest to expand their market coverage across the globe. Also, strategic partnership and collaborations with other vendors of the ecosystem is another approach followed by the leading vendors to enhance market presence in the cloud advertising market.

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The report covers exhaustive analysis on:

  • Cloud Advertising Market Segments
  • Cloud Advertising Market Dynamics
  • Historical Actual Market Size, 2012 - 2014
  • Cloud Advertising Market Size & Forecast 2015 to 2025
  • Supply & Demand Value Chain
  • Cloud Advertising Market Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain
  • Cloud Advertising Market Drivers and Restraints

Market Research Methodology - Perfected through Years of Diligence

A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

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Regional analysis for Cloud Advertising Market includes

  • North America
  • Latin America
  • Europe
  • Asia Pacific & Japan
  • The Middle East and Africa

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Report Highlights:

  • Shifting Industry dynamics
  • In-depth market segmentation
  • Historical, current and projected industry size
  • Recent industry trends
  • Key Competition landscape
  • Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance
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