A Detailed Analysis of the Airsoft Gun Market Based on Increasing Interest in Recreational Shooting Sports, Military Simulation Games, and the Expanding Popularity of Competitive Airsoft Events Worldwide.
Industry: Consumer Goods
Published Date: November--0001
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 257
Report ID: PMRREP33874
The global airsoft gun market is forecast to expand at a CAGR of 9.4% and thereby increase from a value of US$ 1.9 Bn in 2023 to US$ 3.6 Bn by the end of 2030.
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Attributes |
Key Insights |
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Airsoft Gun Market Size (2023E) |
US$ 1.9 Bn |
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Projected Market Value (2030F) |
US$ 3.6 Bn |
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Global Market Growth Rate (CAGR 2023 to 2030) |
9.4% |
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Historical Market Growth Rate (CAGR 2018 to 2022) |
8.8% |
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Revenue Share of Top Four Countries (2022E) |
48% |
In the realm of airsoft sports, imitation toy weapons are referred to as airsoft guns. These are specialized low-power smoothbore air cannons equipped with a distinct barrel designed for firing non-metallic, typically plastic or biodegradable resin, round projectiles known as "BBs." Airsoft guns, with muzzle energy ratings typically below 1.5 J (1.1 ftlb), are considered safe for competitive sports and recreational activities when appropriate protective gear is utilized. Unlike traditional airguns, airsoft pellets possess reduced penetrative and stopping powers.
A major driver of market expansion is anticipated to continue to be the growing interest of millennials in extreme sports as a means of relieving stress from demanding jobs. In addition, the growing popularity of recreational pursuits like target shooting and shooting sports as a consequence of their expanded availability in a variety of settings, such as family entertainment centres, is anticipated to fuel market expansion in the upcoming years. But as people's awareness of the harm caused by misusing these devices grows, the market's expansion is being restrained.
Rising Participation of Women in Diverse Sports and a Growing Involvement of Schools in Shooting Activities
The rising participation of women in diverse sports, including tennis, boxing, cricket, and shooting, is anticipated to contribute to the growth of the airsoft gun market. Increased gender equality and the elevated social status of women, particularly in emerging economies like China and India, are expected to drive the expansion of the sports gun market. According to the International Olympic Committee, the number of women's events increased from 86 in 1992 to 145 in 2016, with women participants rising from 2,704 in 1992 to 47,000 in 2016.
The growing involvement of schools in shooting activities, fostering student interest in shooting, is another factor likely to boost market growth. In the United States, many schools are incorporating shooting squads as extracurricular activities, as exemplified by the USA High School Clay Target League, which witnessed a significant increase in student participation from 9,245 in 2015 to 21,917 in 2018 across multiple states.
Irresponsible Handling and Improper Use of Airsoft Guns
The airsoft guns market faces a notable challenge stemming from misuse and accidents, which can have adverse consequences. Irresponsible handling and improper use of airsoft guns pose risks such as injuries, property damage, and the creation of potentially hazardous situations. These incidents may trigger heightened public concern, demands for more stringent regulations, and potential legal restrictions on the ownership and utilization of airsoft guns. Effectively addressing these challenges, promoting responsible usage, and implementing preventive measures are crucial for mitigating negative impacts and regulatory repercussions, thereby ensuring the market's sustained viability.
Evolving and Stringent Legal Restrictions
Stringent regulatory measures represent a notable threat to the Airsoft Guns Market. Evolving and stringent legal restrictions governing the sale, use, and ownership of airsoft guns have the potential to significantly impede market expansion. These regulations exhibit regional variations and may impose limitations on the purchase, transportation, and storage of airsoft guns. Negotiating compliance challenges within a complex regulatory landscape could discourage potential participants and enthusiasts. Such restrictions have the potential to restrict market growth, constrict the customer base, and impact the profitability of manufacturers, retailers, and event organizers. This poses a substantial challenge to the long-term sustainability and market reach of the airsoft industry.
Technological Advancements in Airsoft Gun Design and Manufacturing to Propose Great Promise
Continuous technological innovation and advancements in airsoft gun technology play a pivotal role in driving market growth. Manufacturers consistently introduce new models with improved features, realism, and performance, catering to both novice and experienced players. Notably, the incorporation of gas blowback systems enhances the authenticity of the shooting experience by simulating the recoil and cycling of real firearms. The growing adoption of gas blowback airsoft guns among sports enthusiasts further bolsters market expansion. Additionally, advancements in materials and manufacturing processes contribute to the development of more durable and reliable airsoft guns. The use of high-quality polymers and metals in gun construction ensures longevity and resistance to wear and tear. The emergence of electric airsoft guns (AEGs) with programmable features, including adjustable firing modes and rates of fire, appeals to players seeking customization options. These technological innovations significantly enhance gameplay, fostering the overall growth of the market.
The Airsoft Gun Market is anticipated to undergo substantial expansion and change. The growth of the airsoft gun market is being driven by several key factors within the sporting landscape. The increasing participation in shooting sports, particularly spurred by the popularity of events like the Olympic and Commonwealth Games, stands out as a significant driver. Notably, the Paralympics have also gained substantial traction among disabled individuals, leading to heightened demand for airsoft guns within this demographic. The emerging trend of aspiring shooters viewing sports as a viable career option is expanding the consumer base for airsoft guns. This shift in perception is creating a new market segment with considerable growth potential. Moreover, recreational shooting is experiencing a surge in popularity, especially among the millennial population. The appeal lies in the various associated benefits, including the promotion of a healthy lifestyle, enhanced eyesight, increased confidence, and improved mental well-being. Parents are increasingly recognizing the value of engaging their children in recreational sports, viewing it as a means to instill leadership qualities and sportsmanship. This parental inclination is expected to be a significant catalyst in supporting the overall growth of the airsoft gun market.
Supply-side Dynamics
Several factors, including the Growing millennials’ interest in adventurous sports as a key tool for reducing stress from hectic work, all contribute to the dynamic and rapid expansion of the global Airsoft Gun market. VALKEN Sports, Colt’s Manufacturing Company, LLC, ICS Airsoft, Inc., Crosman Corporation, and Lancer Tactical Inc. are market leaders in the manufacturing sector. The countries of Germany, Japan, China, France, and the United States are significant producers of various goods. Airsoft guns enjoy greater popularity and sales among the youth demographic in the United States compared to other nations. This heightened appeal can be attributed to the competitive dynamics inherent in airsoft events and the strong sense of camaraderie formed during these activities. China, renowned as a manufacturing hub for amusement products and toys, represents an opportune market for the soft air gun industry. Capitalizing on a substantial domestic consumer base, regional players are strategically expanding their reach to neighboring countries, aiming for a global market presence.
Several corporations are allocating resources towards expanding their capacity to satisfy the increasing need for Airsoft Gun. It is anticipated that these expansions will substantially alter the dynamics of the market, resulting in heightened competition, reduced prices, and an influx of innovative products.
Which Product Type are Expected to Benefit the Most from Revenue Generation?
Extensive Sales for Rifles as They Help In Providing Improved Overall Shooting Accuracy
The airsoft rifle stands out as a convenient and powerful product, particularly appealing to adventure sports enthusiasts. Renowned for its extended range and enhanced accuracy, this airsoft gun is recommended by many game experts for its ability to significantly improve overall shooting accuracy. Available in diverse styles, including assault rifles, sniper rifles, and designated marksman rifles, these products provide players with versatility in engaging targets at different distances. This makes airsoft rifles a strategic and adaptable choice for various scenarios, catering to a broad spectrum of player preferences in the market.
Which Mechanism to be focused on the Most Regarding Sales?
Spring Powered to Widen Footprint Due to Factors Such As Simplicity, Reliability, and Affordability
The increasing popularity of spring-powered guns is fuelling revenue growth in this segment, driven by factors such as simplicity, reliability, and affordability. These guns, utilizing a spring mechanism to propel BBs down the barrel, offer a straightforward and dependable option for both beginners and experienced players. Recognized for their ease of learning and use, spring-powered airsoft guns stand out as optimal entry-level alternatives. Their reliance on mechanical power, coupled with the absence of automatic fire capability, contributes significantly to the revenue expansion of this segment.
Which Price Range are Expected to Benefit the Most from Revenue Generation?
Extensive Sales for Low (Below USD 100) as They Help in Providing Essential Features and Functionality
Within this price range, customers have access to a diverse range of high-tech and high-quality airsoft guns, available in various power sources such as batteries, gas, and springs. The market offers a wide selection of sizes and product types, allowing players to choose the option that aligns best with their individual needs and preferences.
Which Distribution Channel to be focused on the Most Regarding Sales?
Online Channel to Widen Footprint Due to Promotional Strategies Employed by Key Manufacturers
The growth of this segment is significantly influenced by promotional strategies employed by key manufacturers, which include discounts, member benefits, and cashback facilities offered through their online portals. These marketing initiatives enhance the accessibility of the airsoft guns market, particularly among the young demographic, aligning with prevailing trends. The emergence of airsoft shooting sports culture is notable among millennials in developing countries like China, India, Brazil, and Mexico, where smartphone adoption rates are high.
Prevailing Preference for Adventurous Sports Such As Target Shooting and Hunting to Fuel Growth for Easier Market Adoption
In 2021, a significant 54% of Americans aged six and above, totaling 164.2 million individuals, engaged in outdoor recreational activities, setting a record for the highest participation rate. Notably, there is a prevailing preference for adventurous sports such as target shooting and hunting during leisure time. To mitigate the risks associated with shooting practices, individuals are increasingly turning to airsoft guns as a safer alternative to traditional firearms. Recognizing the burgeoning market demand, key manufacturers are strategically organizing various sporting events to expand their customer base. Some enterprises are capitalizing on this trend by offering rental services for airsoft guns and associated equipment, coupled with dedicated recreational fields. For instance, AirsoftC3, LLC, a prominent U.S.-based company, stands out as a key facilitator of both indoor and outdoor airsoft games. The company provides rental services encompassing fields, airsoft guns, BB guns, and protective gear, thereby catering to the growing demand for adventure activities in the market.
Advancing technology in Airsoft Guns to Advance Growth
The market in this region is experiencing notable revenue growth, primarily attributed to advancing technology in airsoft guns. These advancements encompass improvements in design, materials, and manufacturing processes. This technological evolution is a pivotal factor driving the market's financial expansion. Furthermore, major companies in the region are actively undertaking strategic initiatives to bolster market revenue. For instance, on 6 December 2021, ICS launched a BLE-Vulture airsoft pistol. This new pistol, modeled after a 1911 style, incorporates modern streamlined cutting shapes and features a matte black surface treatment, combining an exquisite appearance with excellent internal design. The fixed barrel design and an adjustable trigger contribute significantly to enhanced shooting accuracy and trigger response. Such product launches and innovations are instrumental in fueling the revenue growth of the market in the Asia Pacific region.
Prominent organizations, including VALKEN Sports, Colt’s Manufacturing Company, LLC, and ICS Airsoft, Inc., are at the vanguard of this sector, providing inventive solutions by capitalizing on their technological prowess and vast experience in the Airsoft Gun industry. The surge in hybrid airsoft gun development is notable, with manufacturers adopting a customer-centric approach and placing a strong emphasis on custom-manufacturing capabilities. Key market players are actively investing in research and development endeavors to introduce innovative models that prioritize realism, performance, and durability. This commitment includes the integration of advanced technologies like gas blowback systems, programmable features, and upgraded construction materials. Simultaneously, companies are channeling resources into marketing and branding initiatives to establish themselves as reputable and trusted entities within the industry. Leveraging digital marketing, sponsorship of competitive events, and a robust social media presence, these firms aim to effectively connect with their target audience and foster brand loyalty.
To distinguish themselves in this highly competitive market, these businesses strive to differentiate their products. They achieve this by providing unique features, innovative technologies, and specialized design elements that set their airsoft guns apart from competitors.
New Product Launch
In January 2022, Umarex USA introduced its newest air archery rifle, the AirJavelin Pro Arrow Gun. This exceptionally lightweight PCP rifle from Umarex, known as the AirJavelin Pro, boasts a modern and sleek design, regulated at 1,500 psi. It can propel up to 25 arrows at a speed of 370 feet per second.
Market Impact: The introduction of Umarex USA's AirJavelin Pro Arrow Gun in January 2022 is positioned to propel the Airsoft Gun Market through various impactful channels. To begin, the AirJavelin Pro's cutting-edge and contemporary design, coupled with its lightweight construction, is expected to draw in consumers actively seeking advanced and user-friendly airsoft gun options. The distinctive features of the AirJavelin Pro, such as its regulated pressure at 1,500 psi and the capability to shoot up to 25 arrows at an impressive speed of 370 feet per second, enhance its overall appeal. This level of performance resonates well with the escalating demand for sophisticated and high-performing airsoft guns among both enthusiasts and professionals.
In October 2022, KRYTAC unveiled its inaugural gas-powered airsoft gun as part of an exclusive licensing agreement with SilencerCo. As the global leader in the production of high-performance airsoft replicas, KRYTAC introduces this airsoft gun, fashioned after the renowned Maxim 9 integrally suppressed pistol.
Market Impact: The introduction of KRYTAC's inaugural gas-powered airsoft gun in October 2022, under an exclusive licensing agreement with SilencerCo, is poised to have a significant and driving impact on the Airsoft Gun Market. This unveiling represents a noteworthy innovation, as KRYTAC, a prominent manufacturer of top-tier airsoft replicas, diversifies its product portfolio by introducing a replica of the well-known Maxim 9 integrally suppressed pistol. The inclusion of a gas-powered mechanism introduces a new dynamic to the array of airsoft gun offerings, presenting enthusiasts with an alternative that promises a potentially more realistic experience.
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Attribute |
Details |
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Forecast Period |
2023 to 2030 |
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Historical Data Available for |
2018 to 2022 |
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Market Analysis |
US$ Million for Value |
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Key Regions Covered |
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Key Countries Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization & Pricing |
Available upon request |
By Product Type:
Handgun
Rifle
Shotgun
Muzzle Loading
Others
By Mechanism:
Spring Powered
Electric Powered
Gas Powered
By Price Range:
Low (Below USD 100)
Medium (USD 100 to 500)
High (Above USD 500)
By Distribution Channel:
Online Sales
Offline Sales
By Region:
North America
Europe
East Asia
South Asia & Oceania
Latin America
Middle East & Africa
To know more about delivery timeline for this report Contact Sales
VALKEN Sports
Colt’s Manufacturing Company, LLC
ICS Airsoft, Inc.
Crosman Corporation
Lancer Tactical Inc.
Kriss USA
G&G Armament Taiwan Ltd.
Ballistic Breakthru Gunnery Corporation
A&K Airsoft
Tokyo Marui
The market is anticipated to grow at a CAGR of 9.4% during the projected period.
The Airsoft Gun market was valued at USD 1,953.8 million in 2023.
The U.S. held the largest market share in 2023.
The prominent players in the market are VALKEN Sports, Colt’s Manufacturing Company, LLC, ICS Airsoft, Inc., Crosman Corporation, and Lancer Tactical In., among others.
The handgun segment is expected to grow at the fastest growth during the forecast period.
