Consumer Goods


Actionable Insights & Transformational Strategies that Help you Make Informed Decisions

500 Clients, 200 Consultants, 5 Continents, 1000+ reports, 8 next-generation sector expertise – if it’s market research, we’ve got you covered.

The consumer has always been the king, and now that king is powered by a set of smart solutions that ensure a faster, smarter, and safer shopping experience. The proliferation of smartphone-based shopping, the growing trend of in-store mobile app marketing, and the revolutionary impact of the Internet of Things have come together to foster the culture of smart retail.

By engaging consumers during the pre-shopping, shopping, and post-shopping phases, businesses can significantly drive revenue and customer loyalty. Several new stores are being designed around showcasing the experience of virtual reality, giving the concept of “experiential retail” new meaning. The retail landscape is also witnessing the wonders of augmented reality, giving customers the best of mobile, online, and brick-and-mortar shopping.

With its suite of real-time data collection, qualitative and quantitative research, and smart retail analytics, Persistence Market Research allows businesses to engage with consumers and enhance their omnichannel experience. PMR’s services allow organizations to gain deeper insight into consumer purchasing behavior and incorporate these insights in the company’s product assortment and marketing mix.

Connected Consumer

Connected Consumer


The modern-day retail industry is facing a complex and challenging environment with the growing penetration of new technologies and the rise of the mobile connected consumer a phenomenon that has completely disrupted the traditional...

Personal Grooming


The personal grooming market is impacted by diverse trends and consumer preferences and habits, just like its parent industry the retail business. The growing demand for convenience and customization can be attributed to...

Sustainable Products

Sustainable Products


Sustainability can be an exceptionally powerful tool for the retail industry, given the technological and demographic changes the sector has been undergoing in the past decade. While the financial sustainability of a business is...

Apparel and Footwear


Braving the headwinds of economic turbulence is the apparel and footwear market, which has remained resilient and shown solid growth over the years. The merger of physical and digital shopping, coupled with the internet revolution...

Consumer Foodservice

Consumer Foodservice


The role of the restaurant has changed with time, investment, and innovation and the smartphone is rapidly replacing the real-life experience of eating out, giving rise to the foodservice industry. Along with the ever-expanding pool...

Retail Analytics


The growing adoption of big data and analytics has given retailers of all sizes a wealth of strategic information that will allow them to better understand their customers and cater to their changing demands and expectations in the...

Omnichannel or Multichannel Retailing

Omnichannel or Multichannel Retailing


The success of a retailer today is measured by its ability to connect with the omnichannel customer. Thanks to the prolific use of smartphones and the nearly omnipresent Internet, customers have been shopping on the go. Retailers...

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