Casein and Caseinate Market to Expand due to Increasing Health Awareness and Rising Promotional Activities

Casein is a protein found in the milk of every mammal, including humans, yak, cow, goat, sheep, and camel, among others. It is used in the formation of processed cheese and other nutritional foods. It is additionally utilized in non-food applications such as adhesives, cardboard and paper coating, plastics, and leather tanning.

Casein can be of two main types, namely acid casein and rennet casein. Acid casein is made by controlled acidification of pasteurized, pure milk to a pH of 4.6. This acidification is done by the addition of a mineral acid via lactic fermentation. Caseinates are proteins that are highly functional in nature. They are used in a broad range of applications, such as food bars, food and beverages, sauces, soups, bakery products, whipped toppings, and cultured foods.

Increasing Disposable Income to Raise Demand for Casein and Caseinates

The global market for casein and caseinate market is largely stimulated by increasing health awareness, increasing disposable incomes, rising demand for food products that are high in protein, and rising promotional activities. In addition, the health benefits provided by particular milk components is a major factor fuelling the demand for casein and caseinates.In 2014, the global casein andcaseinate market was estimated at US$2,143.1 million and is anticipated to grow at a 4.7% CAGR to reach US$3,564.4 million by 2025.

Food and Beverages Segment Represented a Share of 72.9% in 2014, to Remain Dominant

In terms of type, caseins are segmented into industrial caseins and edible caseins. Amongst these two, the industrial caseinssegment represented a share of 90.2% in the market and is predicted to maintain its superiority. In terms of application type, the casein and caseinate market is segmented into pharmaceuticals, industrial, food and beverages, and cosmetics, and others. Amongst these, in 2014, the segment of food and beverages represented a share of 72.9% in the global market for casein and caseinate. This segment is poised to expand at a 5.1% CAGR in the forecast horizon. The food and beverages segment includesinfant nutrition, nutritional beverages and food, and dairy products.

North America Casein and Caseinate Market Emerged as the Biggest market

On the basis of geography, the global market for casein and caseinate is segmented into Latin America, North America, Western Europe, Asia Pacific excluding Japan (APEJ), the Middle East and Africa (MEA), and Japan. Amongst these, in 2014, North America led the market for casein and caseinate,holdinga share of 33.8%,and is predicted to maintain its superiority till 2025.  On the other hand, in the same year, Western Europe and Asia Pacific excluding Japan together represented a share of more than 37% in the market. Compared to all other regions, Asia Pacific excluding Japan is expected to grow the fastestin the forecast horizon, trailed by North America.

Companies operating in the market for casein and caseinate have been trying to boost their operations by collaborating with other companies.The prominent players in the market are Danone S.A., Nestlé S.A., Arla Foods and Groupe Lactalis. Fonterra, FrieslandCampina, Groupe Lactalis, Westland Milk Products, and Saputo, among others.