Global Market Study on Programmatic Advertising Platform: North America Regional Market to Account for a Significant Revenue Share During 2017 - 2025


Programmatic Advertising Market
  • Published On : Jun-2017 |
  • Pages : 276 Pages |
  • Format :

Persistence Market Research presents a comprehensive report on the global programmatic advertising platform market titled ‘Programmatic Advertising Platform Market: Global Industry Analysis 2012-2016 and Forecast 2017-2025’. The report begins with an elaborate executive summary that lists important market numbers related to the global programmatic advertising platform market such as the market values for the year 2017 and 2025 and the most attractive segment and region in this market. The executive summary also gives a concise list of drivers, restraints and trends in the global programmatic advertising platform market, which are dealt in detail in another exclusive section of this report. The executive summary also has a list of prominent players operating in the global programmatic advertising platform market. There is also a concise and yet informative Persistence Market Research analysis on the overall market approach of the leading players operating in the global programmatic advertising platform market and information is also given on the target transaction mode and the target region that are most lucrative in this market. The differentiating strategies of the leading market players is also mentioned in the executive summary.

Also, in another part of the executive summary, the recommendations of Persistence Market Research regarding the important aspects of the programmatic advertising platform market are given. At the end of the executive summary, there is a diagrammatic representation of the various stages of the global programmatic advertising platform market namely the introduction stage, growth stage, maturity stage and stagnancy stage. After the executive summary, there is a section on the market introduction that gives the market definitions of the programmatic advertising platform market and explains terms like real time bidding, private marketplace and automated guaranteed.

Market Taxonomy

By Transaction Mode

  • Real Time Bidding
  • Private Marketplace
  • Automated Guaranteed

By Ad Format

  • Desktop Display
  • Desktop Video
  • Mobile Display
  • Mobile Video

By Enterprise Size

  • SMBs
  • Large Enterprises

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

A section of the report focuses on the market overview of the programmatic advertising platform market. This is in the form of global programmatic advertising platform market value in US$ Mn for the period 2017 till 2025. The market overview is also in the form of global programmatic advertising platform market share by transaction mode, by enterprise size, by ad format and by region for the year 2025. The report also highlights the parent market overview of the programmatic advertising platform market, which gives information about the various components of the parent market. The section that follows focuses on the programmatic advertising platform market value chain analysis. Subsequent sections of the report contain information about the regional market analysis and forecast of the programmatic advertising platform market for the various assessed regions given in the market taxonomy. These sections also contain a detailed analysis of the market dynamics of the programmatic advertising platform market. This exhaustive section talks about the macro-economic factors that play a part in shaping the global programmatic advertising platform market. Along with this, there is an exhaustive explanation about the drivers, restraints and trends applicable in the programmatic advertising platform market across the specific regions. This is an important subsection of the report as it contains a detailed explanation about the factors that encourage the growth of this market as well as the factors that hamper the growth of this market. Besides this, weightage of impact of the forecast factors is also given in this subsection. After the market dynamics, the regional subsections of this report contain important market information such as programmatic advertising platform market size (US$ Mn) forecast by country, by transaction mode, by ad format and by enterprise size. Towards the end of these sections, a list of regional programmatic advertising platform market participants is mentioned.

An entire section of the report is devoted to the competition landscape of the global programmatic advertising platform market. This competition landscape gives a dashboard view of the key companies operating in the global programmatic advertising platform market. Each of the leading companies is also profiled individually and important information about the company such as company details, company description, product portfolio along with key developments concerning the company and strategic analysis is presented. This competition landscape is the most important section of the report as it imparts a deep understanding of the leading companies operating in the global programmatic advertising platform market and is valuable for new entrants as well as for established market players.

Research Methodology

Overall market size has been analyzed through historical data, primary responses, and public domain data. Revenue of companies in the programmatic advertising platform market has been benchmarked to ascertain the market size for the base year. Macroeconomic indicators such as GDP and industry growth have been considered to forecast the market size over the assessment period. The historical growth trend of end-use industries, market participants’ performance, as well as the present macro-economic outlook has been taken into consideration for estimating the overall market trend forecast. This data is then validated using the triangulation method and is extensively scrutinized using advanced tools to garner quantitative and qualitative insights into the global programmatic advertising platform market.

The global programmatic advertising market is estimated to be valued at nearly US$ 3,000 Mn by 2017 end and is projected to reach close to US$ 29,800 Mn by 2025 end. Sales revenue is expected to increase at a CAGR of 33.3% during the forecast period (2017–2025).

Increasing growth of the mobile market contributing to the expansion of the programmatic advertising platform market in North America

People carry their phones with them pretty much constantly throughout the day and keep them beside their beds all over the night. Mobile phones are estimated to create significant opportunity to increase programmatic spending. As the mobile market grows, mobile advertising will be used on a wider scale and there is a greater demand for more sophisticated technology. Mobile is getting closer to replacing desktops as ‘the first screen’ programmatic technology confidently making its way to mobile phones. The emergence of new ways and tools to monitor and measure relevant data on mobile devices is affecting bright prospects for programmatic mobile video. For example, Facebook is currently playing a significant role in the rise of mobile programmatic.

Growing digitalization in North America aiding the growth of the programmatic advertising platform market in North America

Almost every industry sector in the North America region is striving on digitalization by adopting digital technologies and devices for innovation in business processes and revenue producing opportunities. This adoption of digital devices by clients and their customers to share data with one another creates a platform for programmatic advertising and results in overall growth of this market.

Programmatic skills shortage in advertising agencies hurting market growth

Only one in 10 marketing professionals across North America understands programmatic advertising entirely. There is a constant increase in demand for skilled talent to meet this sector’s rapid growth. According to market estimates, there will be skills shortage for a long time to come as brands and agencies struggle with changing needs and internal programmatic advertising technology shifts. For example, programmatic TV, given this exciting technology innovation will, in turn, need more specialized staff and training in the near future. The demand for programmatic advertising skills is increasing, but technology is also evolving faster, hence the major challenge in North America is to identify existing talent that is proficient in providing programmatic advertising solutions in a skillful manner. The talent in the regional advertising industry will only be enhanced with better education about the inner workings of programmatic advertising.

Popularity of social media contributing to the growing programmatic advertising platform market

The rising popularity of social media services is playing a significant role in programmatic advertising. Almost all the major social platforms are now offering programmatic advertising options. Programmatic brings various benefits through social media channels as the marketers run more effective campaigns through automated buying and by reaching a precise audience with highly relevant messages through social media. For example, Red Bull is targeting videos through the Twitter feeds of people who have viewed extreme sports sites. The platform enables marketers to bid on influencer ads programmatically in real time and buy influencers’ branded content on their social media pages, blog pages, and websites.

programmatic advertising platform market

North America Programmatic Advertising Platform Market Value Forecast and Analysis

Revenue from the North America Programmatic Advertising Platform market was nearly US$ 330 Mn in 2012 and close to US$ 1,130 Mn in 2016, representing a CAGR of 36% from 2012 to 2016. Persistence Market Research forecasts revenue from the North America Programmatic Advertising Platform market to increase from nearly US$ 1,690 Mn in 2017 to about US$ 13,450 Mn by 2025 end, representing a CAGR of 29.7% from 2017 to 2025. The market in the North America is expected to represent incremental opportunity of close to US$ 11,763 Mn between 2017 and 2025.

Increasing usage of private marketplace driving the growth of the programmatic advertising platform market

The programmatic advertising platform market is growing swiftly due to increasing usage of private marketplace. Over the last few years it has really surged. The major reason for this kind of development is the increasing usage of mobile and social media platforms. We can also call it as the next big thing in the future of online advertising.”

--- Analyst – IT & Telecommunications, Persistence Market Research

Company Profiles 

  • AppNexus Inc.
  • AOL Inc. (Verizon Communications Inc.)
  • Yahoo! Inc.
  • DataXu Inc.
  • Adroll.com
  • Google Inc. (Doubleclick)
  • Adobe Systems Incorporated
  • Rubicon Project Inc.
  • Rocket Fuel Inc.
  • MediaMath Inc.
  • IPONWEB Holding Limited (BidSwitch)
  • Between Digital
  • Fluct
  • Adform
  • The Trade Desk
  • Turn Inc.
  • Beeswax
  • Connexity, Inc.
  • Centro, Inc.
  • RadiumOne, Inc.
  • Others.
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