Connected Living Room Market

Introduction

The shift in the consumer needs gave birth to the emerging markets of Connected Living Room. Increasing usage of internet on laptops, pcs and mobile phones have led to a big shift in the market from discrete boxes to integration, televisions to smart televisions and carrier set-tops to applications, sticks and net-tops.

The big screen of television that offers services such as Home Plug, Wi-Fi, DLNA, Wi-Fi Display, Mo CA, NFC and Ethernet and the content can swiftly be shared to smartphones, tablets and other devices.

The key drivers of the market are growth in demand by consumers, for content streaming and the continuous assimilation of enabling software and network technologies by electronics manufacturers. There are various advantages of the connected living room such as they provide control, comfort, energy savings and security, which further fueled the market growth.

Rising threat of data theft and area more prone to hackers are few of the restraints for the market. There are various opportunistic areas of the connected living room market such as growing demand for high standard of living coupled with increasing nuclear families.

Market Segmentation

basis of device	primary device  set-top boxes television systems  Blu-ray player secondary device home theater projectors gaming consoles home audio systems
technology	memory ICs processors wireless chipsets (used for content sharing and connectivity purposes) sensors
basis of geography	North America Europe Asia Pacific RoW.

The key players of the market are Apple Inc., Broadcom Corporation, Netflix Inc., Roku Inc., Google Inc., Sony Corporation, Samsung Corporation and Microsoft Corporation among others.