Global Market Study on Enterprise Social Networks and Online Communities: Healthcare Industry Estimated to Account for Maximum Market Revenue Share by 2026


  • Published On : Nov-2016 |
  • Pages : 188 Pages |
  • Format :

Persistence Market Research (PMR) offers a ten-year forecast on the global enterprise social networks and online communities market between 2016 and 2026. The report defines 2015 as the base year and provides data for the following 10 years. This research report provides a detailed analysis of the global enterprise social networks and online communities market, while identifying the factors contributing to growth of the market across the regions. This study offers insights about the market dynamics and trends of various regional markets that are influencing the current nature and future dynamics of the global enterprise social networks and online communities market during the forecast period.  

The report, global enterprise social networks and online communities market, includes the integration of social networking technologies with other business technologies and study of demand and forecast across various industry and segment for the period of 2016-2026 in the global market.

To understand and assess the demand and opportunities in this market, the report is categorically split into three major sections, namely market analysis – by enterprise type, by industry, and by region. The report analyzes the global enterprise social networks and online communities market in terms of market value (US$ Mn).

The report starts with market overview and provides market definition and analysis about the drivers, restraints, opportunities, and key trends in the market. The following sections include analysis of the global market – by enterprise type, by industry, and by region. All the three sections evaluate the market on the basis of various factors affecting the market, covering the present scenario and future prospects. For market data analysis, the report considers 2015 as the base year, with the forecast provided for 2016–2026. 

The global enterprise social networks and online communities market is segmented as follows:

  • By Enterprise Type
  • By Industry
  • By Region

On the basis of enterprise type, the market is segmented into:

  • Large Enterprise
  • Medium Enterprise
  • Small Enterprise

This section comprehensively analyzes the market on the basis of enterprise type and presents an in-depth detail of the market size in terms of value of 2016-2026.

On the basis of industry, the market is segmented into:

  • Healthcare
  • BFSI
  • IT and Telecom
  • Government
  • Retail and Consumer Goods
  • Others

This section analyzes the market on the basis of industry and presents comprehensive market size details in terms of value over the forecast period.

Regions covered in the report include:

  • North America
  • Latin America
  • Asia Pacific (Excluding Japan)
  • Japan
  • Eastern Europe
  • Western Europe
  • Middle East & Africa

In the final section of the report, a competitive landscape has been provided to present the client with a dashboard view of various comparison points including revenue bracket, key application areas, and global presence amongst others. It also enables identification and evaluation of key competitors based on in-depth assessment of their capabilities and success in the marketplace. Key companies covered are Microsoft, IBM, Cisco, VMWare, Salesforce.com, Google, Jive and TIBCO.

Research methodology

A detailed analysis has been provided for every segment in terms of market size analysis for the global enterprise social networks and online communities market. In order to offer an accurate forecast, we started by sizing up the current market, which forms the basis of how the global enterprise social networks and online communities market is expected to develop in the future. Given the characteristics of the market, we triangulated the outcome of three different types of analysis based on supply side, downstream industry demand and the economic envelope.  

It is vital to note that in an ever-fluctuating global economy, we not only conduct forecast in terms of CAGR, but also analyze the same on the basis of key parameters such as, year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities for market players. 

Another key feature of this report is the analysis of all segments in terms of absolute dollar. This is usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as identify potential resources from a sales and delivery perspective in the global enterprise social networks and online communities market. In addition to this, we have also provided strategic recommendations and key success factors for new entrants in the global enterprise social networks and online communities market.  

Enterprise Social networks and online communities is a networking method, in which individuals communicate with each other via a secure platform. Organizations are implementing this platform to collaborate with external and internal parties to exchange organizational information. Such platforms also enable collaboration with online communities to provide/gain certain benefits to users such as internal knowledge improvement, productivity in teamwork, promotion of organization’s business, sharing ideas, group solving of complex problems and social collaboration of employees for blogging and others.

Revenue generated by global enterprise social networks and online communities market is estimated to reach US$ 2,636.1 Mn by 2016, witnessing an increase of 10.2% over 2015. The global enterprise social networks and online communities market is anticipated to grow at 16.5% CAGR during the forecast period 2016-2026, and reach US$ 12,189.0 Mn in revenues by 2026 end.

Market dynamics

Various social media platforms have been witnessing increasing adoption in organizations and business houses. Some of these platforms include Twitter and LinkedIn, which are primarily used by business professionals and companies to interact and remain updated regarding job openings and opportunities, apart from engaging in promotional and marketing activities. Companies are also advertising new product launches and offering details regarding product discounts etc. in order to drive sales and increase brand visibility online. Companies even connect with their business partners via these portals and platforms on a real-time basis.

Continuous development of modern technologies by key players in the enterprise social networking market such as Socialtext and Tibbr has enabled integration of social media platforms with business technologies. Companies are adopting social media to communicate and share information with clients and employees, and hence it has become necessary to integrate the same with other business technologies to take proper advantage of these technologies for collaboration purposes.

Lack of proper security is one of the major challenges that companies face, and is a primary factor expected to continue to restrain adoption of enterprise social networks and online communities. Online collaboration of business information with social networking websites creates an opportunity for hackers to illegally access information or gain unauthorized access to critical business data through social websites. Integration of CRM or ERP with enterprise social networking allows clients, vendors and other users to access content of a company, and as a result, preference for enterprise social networking among companies is relatively low.

Enterprise social networking requires integration of business technologies on a single social networking platform so as to publish business content. Companies need to integrate these platforms in order to synchronize daily activities, processes and functions. In order to integrate business technologies with social media, IT expansion is required, which increases cost to the company.

Enterprise social networking is an advanced technology. To implement this technology in organizations, IT expansion and up-training of employees is a must. Also, this technology needs other business technologies for integration, so that companies can publish content and gather information about customers.

Segment analysis

The global enterprise social networks and online communities market is segmented as follows:

  • By Enterprise Type
  • By Industry
  • By Region

On the basis of enterprise type, the market is segmented into:

  • Large Enterprise
  • Medium Enterprise
  • Small Enterprise

On the basis of industry, the market is segmented into:

  • Healthcare
  • BFSI
  • IT and Telecom
  • Government
  • Retail and Consumer Goods
  • Others

Large enterprise segment is estimated to hold the largest share among the other enterprise implementing enterprise social networks and online communities solutions, accounting for US$ 1,853.6 Mn by 2016, up from US$ 1,691.4 Mn in 2015.

Among all the industry verticals, healthcare industry is estimated to account for maximum market revenue share by 2026, owing to detailed and real time communication available with the help of the enterprise social networking. Moreover, IT and Telecom and retail and consumer goods industry is also adopting this technology at a significant rate.

enterprise social network and online communities market

Regional analysis

The global enterprise social network and online communities market is segmented into the seven key regions of North America, Latin America, Asia Pacific (Excluding Japan), Japan, Eastern Europe, Western Europe, and Middle East & Africa. The market in the North America region is expected to be the largest revenue generator for global enterprise social networks and online communities market by 2026, and is expected to account for a revenue share of 20.4% by 2026, owing to the fact the region being fairly advanced in terms of adoption of modern technologies. Region wise, the market in Asia Pacific is estimated to be the second largest player in global enterprise social networks and online communities market with market revenues expected to be worth US$ 3,714.1 Mn by 2026.

Key market players

Some popular vendors such as IBM, TIBCO, etc. are focusing on launching new solutions and technologies specifically suited to enterprise social networks and online communities’ platform, to consolidate their position in the market. Microsoft, another major player in this market has acquired Yammer, an enterprise social networking platform to strengthen its position in this market.

Company Profiles

  • Microsoft Corporation
  • IBM Corporation
  • Cisco Systems
  • VMWare, Inc.
  • Salesforce.com
  • Google, Inc.
  • TIBCO Software
  • Zyncro tech, SL
  • Socialtext Incorporated
  • Others.
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