Application virtualization is the ability to deploy software without modifying the file system, operating system or registry. The deployment of virtual application is done in such a manner that so that virtual resources can be accessed by end-users easily. There are two types of application virtualization i.e. remote and streaming. Remote application run on server whereas streaming application is executed on the end user’s local computer. Application virtualization enables the user to install, patch, and upgrade the application once for an entire environment rather for individual computer.
Global application virtualization market is classified into platform, service, vertical and region. The global application virtualization market can be segmented on the basis of platform, which includes operating system virtualization, analytical framework virtualization, software development kit virtualization, hypervisor platforms, virtualized X86 platforms. On the basis of service the market can be segmented into consulting, implementation service and integration. The global application virtualization market can be segmented into vertical such as manufacturing sector, healthcare sector, public sector, BFSI, transportation sector, media and entertainment sector, IT & Telecom sector, retail sector and energy and utility sector. Region wise, global application virtualization market is segmented into North America, Latin America, Western Europe, Eastern Europe, Japan, Asia Pacific Excluding Japan (APEJ), and Middle East and Africa (MEA). At present, North America is dominating the market in terms of revenue contribution share followed by Western Europe. Among all the regions, APEJ is expected to create huge market opportunity for major players operating in the application virtualization market during the forecast period.
The global application virtual market is majorly driven by the increased adoption of third party platform among small and medium businesses and increasing awareness regarding the benefits of implementation of virtual applications. Additionally, growing deployment of application on the data center is fueling the growth of this market.
Lack of awareness across industries especially in developing regions and high associated with such solutions are some of the major factors that are hindering the growth of application virtualization market across the globe. Key players in the global application virtualization market focus on introduction of advanced solutions and services in order to gain competitive advantage and strengthen position in the market. For example Vmware Inc. introduced ThinApp which creates a true self-contained virtual application and problems of host integrity and end user productivity. ThinApp enables the remote or mobile user to work on their own familiar desktop application regardless of physical location ensuring the security and stability of desktop.
Some of the major players identified in the global application virtualization market are Microsoft Corporation, Symantec Corporation, Vmware Inc., Citrix System Inc., Red Hat Inc., Oracle Corporation, Dell Inc., Google Inc. and SAP SE etc.