Kornit Extends Partnership Agreement with Delta Apparel


Date : Feb 20, 2019 Author : PMR Editorial Staff Category : Automation

Kornit Extends Partnership Agreement with Delta Apparel

Kornit Digital Ltd. has received an order from DTG2Go, a Delta Apparel Inc. The new order follows several months of beta testing of recently released Kornit Atlas system by DTG2Go, during which Kornit showcased advanced industrial direct-to-garment solution with enhanced features. 

According to the agreement, in 2019, DTG2Go will take the delivery of 10 Atlas systems along with the HD upgrades for existing Kornit Avalanche systems by DTG2Go. According to Ronen Samuel, CEO of Kornit, Delta’s new platform successfully meets the changing needs in the retail supply chain, as it offers vertically integrated digital print model with quick delivery at an affordable rate. 

Kornit Digital Ltd. has received an order from DTG2Go, a Delta Apparel Inc. The new order follows several months of beta testing of recently released Kornit Atlas system by DTG2Go, during which Kornit showcased advanced industrial direct-to-garment solution with enhanced features. Some of the key features of Atlas are attractive ownership cost, high volume throughput, and features new NeoPigment™ Eco-Rapid inkset that offers sustainability and is designed for retail-quality digital textile printing.

According to the agreement, in 2019, DTG2Go will take the delivery of 10 Atlas systems along with the HD upgrades for existing Kornit Avalanche systems by DTG2Go. According to Ronen Samuel, CEO of Kornit, Delta’s new platform successfully meets the changing needs in the retail supply chain, as it offers vertically integrated digital print model with quick delivery at an affordable rate. With the inclusion of Atlas, it will enhance the capabilities and options that Delta will be able to offer to its customers. With new technology, the new industrial Atlas is able to provide the annual production capacity of more than 350,000 impressions and also optimizes the production efficiency at the best possible cost.

The new and innovative technologies of Kornit Atlas includes pallet ergonomics and wrinkle detection that can lead to immense productivity benefits. Moreover, the new NeoPigment™ Eco-Rapid ink that is used in Atlas provides color gamut and impressive brilliance, to meet the wash test standards. Meanwhile, the upgradation of Avalanche printers to HD technology will allow the use of Eco-Rapid ink on the systems and also help to increase market share in the digital print.

Delta Apparel is also looking forward to test new polyester printing technology by Kornit. The ability to digitally print on the 100% polyester fabric and other polyester blends is the key strategy of Delta and also expected to create growth opportunities for DTG2Go. The company also expects strong demand for digital printing on polyester products with better print quality.

The digital printing in textile is growing significantly owing to the reduced textile waste, low power consumption, less water wastage, and less ink consumption. With various advantages offered by digital printing, manufacturers in the textile industry are moving towards using digital printers. Moreover, with the increasing penetration of customer specific products, the demand for direct-to-garment digital printing is growing. The digital textile printing equipment market is expected to reach US$ 2,255.4 million by the end of 2028.

Various types of consumable inks are used in digital textile printing, however, the demand for sublimation is likely to grow significantly in the coming years as it enhances the quality of the printed products and also offers longer log life. However, the only restraining factor in the use of sublimation is that it can only be used with polyester, thereby, limiting its usage in other materials.

The biggest challenge facing the digital textile printing equipment market is the high initial cost of the equipment and the high cost of ink used in it as compared to the traditional printers.  


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