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Hair Care Appliances Market Segmented By Flat irons, Hair dryers, Curling Irons, Curlers and Rollers, Hot Brush, Hair Clippers Products for Male, Female available in Specialty Stores, Mono-Brand Stores, Modern Trade, Departmental Stores, Online Retailers
Growing emphasis on grooming and self-maintenance along with technological advancements are collectively transforming the hair care industry. Surge in electrification and digitization are creating growth avenues for hair care appliances market.
Men spending on hair care constitute a major consumer segment, significantly surging demand for different hair care appliances such as hair straighteners and hair dryers.
Moreover, growth in consumer awareness regarding different benefits such as faster speed, higher efficiency and greater convenience is further accelerating the demand for electric hair care appliances, bolstering the market growth.
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Professional application of hair care appliances is projected to continue its market lead with grater revenue share, owing to high reliance on conventional hair care appliances. However, personal or home-care application of these appliances is witnessing substantial surge on grounds of greater convenience.
Different electrical hair care appliances including trimmers and shaving devices are reviving the consumer experience in personal hair care segment, generating a plethora of opportunities for market players in hair care appliances landscape. Personal hair care products are demanded by all age groups irrespective of gender on back of portability and time efficiency.
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Get a Customized VersionNorth America along with Europe is estimated to maintain its market lead with about half of total revenue share. Despite this majority shareholding, these regions are projected to lose stakes over a time period to rapidly developing regions of East Asia and South Asia.
Digitalization is emerging as a major growth determinant in Asian regions, enabling market players to launch new products to capture greater market share. Promulgating use of ecommerce channels by price sensitive Asian population is also shaping the growth trajectory of hair care appliances in Asian regions.
Energy-efficient and low power consuming products are witnessing high demand in market owing to greater cost-efficiency. Manufactures of such devices get further impetus from favorable initiatives from governments and energy associations.
For instance, European Union’s Ecodesign Directive strictly discourages use of high energy consuming hair care appliances such as hair drying and hair shaving devices.
Online sales channels are emerging as mainstream distribution channels, allowing ease of sale as well as purchase. Growing demand of these online channels are positively influencing the variety of product offerings, propelling the hair care appliances market growth.
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Digital channels have substantially lowered the entry barriers in hair care appliances ecosystem, intensifying the competitive landscape. Manufacturers are developing energy efficient aesthetic premium appliances to satiate the growing demand amongst domestic white collar workers, expanding their customer base.
Ken and Austin Russo, a leading hair appliances company, launched new hair appliance brand named Style Craft. Besides adhering to stringent government power consumption regulations, the company established its foray in the lightweight
and power-efficient hair appliances segment, significantly magnifying its brand image. Smart hair care appliances are generating profitable avenues in market, broadening the horizon for innovations in hair care appliances market.
PMR’s study on hair appliances market is divided into four major segments - type, mobility, application and region. Detail analysis of every segment along with the data pertaining to growth of each segment is included in the study.
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