Food Innovation


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Food Innovation


Food Innovation:The demand for food may be never-ending but is steered by emergent trends nevertheless. The most recent trend in this particularly steady industry is the growing focus on health and wellbeing. Innovative food technology that can not only address the escalating demand for food but also come up with new products, processes, and packaging developments in the food business and balance taste with nutrition is the need of the hour.

These ongoing trends have given rise to an incredible opportunity for companies to substantially drive their profits. Eliminating artificial and synthetic ingredients, offering transparency in nutritional value and benefits, and expanding product lines using prevalent food habitsare some of the top strategies companies need to adopt. Persistence Market Research facilitates a deeper understanding of what today’s consumer wants and provides clients multiple tactics to gain new consumers and retain existing ones.

Health and Wellness

A quarter of a century ago, companies within the health and wellness industry were more concerned with appealing to the masses in terms of taste and the use of additives and chemicals in foods and beverages was at an all-time high. Today’s proactive and progressive consumer, however, is more concerned with staying fit and taste has taken the backseat. They are also more aware of the ingredients that make up food products and the side effects of several additives. In keeping with this growing focus on health and wellness, companies within the foodservice industry have tweaked their strategic choices when it comes to ingredients.

A key factor influencing the consumer’s decision to eat right is the increased rates of comorbidities such as obesity, hypertension, diabetes, and cardiovascular diseases. This can be attributed to larger food proportions, sedentary lifestyles, and larger total dietary intake.

Persistence Market Research’s thorough research and sharp insights shed light on the leading trends that define today’s food industry and those that are likely to shape tomorrow’s innovation.

Juices/Health Drinks

The adverse health effect of sugary sodas has been known to man for a while now and their consumption has been decreasing one soda can at a time, dealing a blow to the sales of some of the largest beverage makers. The latest to be added to the list of unhealthy drinks are supposedly unsweetened fruit juices, which, reports show, are not entirely sugar-free – there’s a raging debate about whether even the sugar of the fruits should be counted as added sugar.

Consumers are therefore now turning to alternative sources of hydration, with health drinks topping the list. Even beverage giants like Coca-Cola and Pepsi have taken note of this and are altering their marketing schemes to focus more on non-carbonated drinks such as fruit juices, probiotic drinks, water, and energy and sports drinks. Recipes of these beverages are being reformulated to contain less sugar, calories, and sodium in order to cater to the demands of a more health-conscious consumer.

To succeed in an evolving industry such as the food and beverages sector requires companies to understand what drives consumer preferences and purchases. Persistence Market Research aims to provide its clients a comprehensive understanding and fresh perspective of how these consumer trends can be turned into major growth opportunities.

Food Ingredients

Studies have shown that a number of additives used in yoga mats, rocket fuel, fire retardants, fertilizers, and rust dissolvers are also found in sandwiches and a bag of chips. Such reports have caused consumers to pay closer attention to the countless ingredients and additives that make up the foods consumed every day. Not wanting to lose consumers with the continued use of synthetic ingredients, food and beverage companies are focusing on the development of innovative and natural or bio-ingredients and botanical extracts. Given that consumers often infer the naturalness of a product by the ingredients it comprises, food manufacturers are also spending substantial efforts in appropriately presenting ingredient list information on the food packaging.

Our team of industry experts at Persistence Market Research provides clients the required insights to support them at every step of the way. Monitoring consumer trends and the impact of socio-economic factors on the food industry arekey to making strategic business decisions and PMR has proven to be the best source of information and guidance for those engaged in this ever-changing industry.

Food Safety and Testing

Food safety is high on the priority list of consumers, regulatory agencies, and industry stakeholders owing to the increasing health and safety risks posed by microbiological, chemical, and environmental contaminants in food products. This emergence of new safety issues has compelled companies to establish as well as upgrade their food safety and testing programs and come up with innovative analytical approaches in response to these challenges.

Food manufacturing companies are also driven to deploying more rigorous method-validation standards in the face of changing and much stricter regulations. Difficult-to-detect food contaminants are now being spotted with higher sensitivity testing methods and companies are working on bringing down the incidence of product recalls.Smartphone apps are also being launched to assist in testing for food allergens in restaurants and at home.

Persistence Market Research recognizes the efforts of diagnostic testing companies and research laboratories and strives to address the host of prevalent issues of concern that plague the food and beverages sector.

Functional Foods

Irrespective of global economic concerns, the focus on health and wellness remains steady and just as viable. Consumers across the globe continue to demand solutions that are targeted at weight management, immune system support and gut health, heart health, and inner beauty. As consumer knowledge about the efficacy of key food ingredients increases, so does the demand for functional health and wellness products that offer a wide range of benefits beyond regular nutrition. Functional trends that impacted the food and beverages industry a couple of years ago still hold even today: the desire for long-term weight control, the need for energy, the demand for preventive aging solutions, the growing importance of probioticsand digestive health, and the emergence of the heart-healthy generation in emerging markets.

The experts at Persistence Market Research understand the tangible benefits of functional health and wellness products and the promise of these foods that attracts consumers around the world. We offer an analysis of the latest trends in the industry and a clear and concise perspective on where the market is headed.

Fresh and Packaged Food

The debate over fresh foods versus packaged foods remains inconclusive. On the one hand, the rising focus on eating healthy and nutritious foods, the growing popularity of organic food products, and concerns regarding the use of preservatives and additives have supported the demand for fresh foods all these decades. On the other hand, busier lifestyles, the demand for convenience foods, and the development of innovative and safer packaging technologies have boosted the market for packaged foods in recent years. A steep rise in the standard of living as well as in double incomes is also responsible for the growing demand for packaged foods, especially in urban areas. The fast-paced life in these cities attracts an increasing number of companies to launch newer products and variants.

Keeping a track of these developments in the food industry is Persistence Market Research’s team of dedicated researchers and analysts. Our consultants also guide clients in identifying the key opportunities in the industry and capitalizing on these trends. 

Processed Foods, Fruits, and Vegetables

The link between the consumers and manufacturers of processed foods is fed by the individualistic nature and the high incomes of the urban society. Information, communications, technology, and research and development have played a huge role in fueling the processed foods industry across the globe. Realizing the potential of processed foods in the expanding food and beverages industry, agri-food businesses have been evolving to cater to changing consumer preferences, regulatory environments, and market pressures. This innovative segment of the food industry has been bringing about a balance between providing consumers good quality and tasty food products, fruits, and vegetables and protecting their health.

The processed foods market has also expanded into ultra-processed foods, a category that has, in contrast, been facing flak over the concoction of ingredients present in the food products. Ultra-processed foods often contain a host of chemicals that are not otherwise used in cooking and this has been proven to have an adverse impact on the health of the consumers.

Consumer behavior and brand performance are equally important in gauging the success of the processed foods market. Trying to differentiate between which trends benefit the global foods industry and which will inhibit its growth is a task that Persistence Market Research performs exceptionally.

Foodservice Distribution

Foodservice distribution has been undergoing some signification consolidation, speculation, segmentation, and scrutiny. This can be attributed to several external factors such as government regulations and labor challengesand internal factors such as the sourcing of seasonal, fresh, and local products. Distributors are the intermediary between manufacturers and foodservice operators, delivering food products to hospitals, restaurants, universities, and other away-from-home destinations. Foodservice distributors take effective quality and safety measures and as a result, their role in the foodservice industry is just as vital as the operator or the supplier. Advanced food safety programs include multiple refrigeration zones, refrigerated docks, and multi-temperature trailers, the availability of which can either drive or mar foodservice distribution.

Persistence Market Research identifies clear actions to help clients achieve their set goals and growth targets within the foodservice industry.The shifting industry landscape is also carefully examined to give clients a clearer picture of where the foodservice market is headed.

Nutrition Ingredients

The ingredients that make up any given food product havebeen under high scrutiny of late owing to stricter food safety regulations, growing consumer awareness, and the rising incidence of food-related illnesses. Food manufacturers, therefore, have been largely focused on ensuring that the right ingredients go into a product. Also contributing toward this latest emphasis on ingredients is the demand for foods and beverages with healthy added value. The addition of perfectly-balanced health and nutrition ingredients such as proteins, minerals and vitamins, plant and fruit extracts, and fibers for several functions including joint and bone health, cardiovascular, immune system support, mental health, digestive health, beauty, relaxation, and weight management has become a trending practice among food manufacturers.

Persistence Market Research offers clients a set of tailored solutions and actionable insights that they can include in their business strategies and overcome the key challenges for the food industry.

Food Packaging

A wide range of food and beverage products today come in packaged forms, including baby food, non-alcoholic beverages, yogurt, sauces, dressings and condiments, cheese, pasta, potato chips, biscuits, breakfast cereals, soup, instant noodles, baked foods, ready meals, chocolate confectionary, nuts, and ice creams.Researchers are hard at work on some of the most innovative packaging technologies to ensure the freshness, flavor, and quality of the food products are retained.

Technologies such as edible packaging, smart packaging, micro packaging, water soluble packaging, anti-microbial packaging, and self-heating, self-cooling packaging herald the beginning of a rather futuristic food packaging industry. These technologies not just promise to protect food from contamination and make eating convenient and healthier, but also stand to revolutionize the way food and beverages providers operate.

The potential of the food packaging industry can be realized with the sharp market intelligence and proper guidance that Persistence Market Research aims to deliver to its clients. Equipped with the knowledge to turn opportunities into profit, clients can forge ahead in the food packaging industry.

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