The success of social media and networking among consumers has been well-established and documented over the last decade or so. However, the significance of social media in enterprises has gained prominence only recently. The key goals of enterprise social networks are tapping into corporate knowledge, promoting knowledge-sharing between various departments and employees, and seamlessly connecting members of an organization. Public social media platforms such as Twitter, Facebook, and Google+ also serve as excellent methods of expanding and maintaining a customer base by conducting thorough research and gaining consumer insight on how to improve business operations, processes, products, and services.
Persistence Market Research assists companies in applying enterprise social media tools to business operations and address worker productivity issues arising from the usage of these tools. Our analysts and consultants also help them recognize the potential value that enterprise social media technology can deliver.