Braving the headwinds of economic turbulence is the apparel and footwear market, which has remained resilient and shown solid growth over the years. The merger of physical and digital shopping, coupled with the internet revolution and the surge of online sales are just some of the forces that have accelerated the apparel and footwear market. Sportswear, comfort dressing, and menswear have been the star performers in recent years, inspiring innovation among retailers and manufacturers.
Smartwear, on the other hand, has emerged as the front-runner for the apparel and footwear market. An increased focus on fitness and health has brought on the growing demand for smart fabrics and e-textiles. The U.S. continues to show steady post-recession recovery and its future in the apparel and footwear market looks promising. Asia Pacific is still the number one opportunity for retailers and international brands continue to penetrate the lower-tier cities in the region where the rise of high-income earners and luxury spending has become more widespread.
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