Global Market Study on Vitamin Supplements: Vitamin D Segment to Witness Highest Growth by 2020


  • Published On : Feb-2015 |
  • Pages : 87 Pages |
  • Format :

With increasing age, it is difficult for the body to optimally absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among the geriatric population. Elderly people tend to suffer from vitamin D deficiency as they have low exposure to sunlight. Therefore, there is growing the dependence on vitamin D supplements among the geriatric population, especially in Asia. According to the Government of Alberta, people over 60 years of age accounted for 44% of the supplement consumption in Japan in 2011. Moreover, increasing healthcare costs are influencing consumers to shift to supplement products, including vitamin supplements. According to the European Federation of Pharmaceutical Industries and Associations (EFPIA) and Japan Pharmaceutical Manufacturers Association JPMA, expenditure on R&D in Europe increased from USD 37,030.6 million in 2011 to USD 38,055.6 million in 2012. In the U.S., this expenditure increased from USD 36,374 million in 2011 to USD 36,810 million in 2012.

Asia-Pacific is the largest market for vitamin supplements products. Increasing geriatric population is driving the vitamin supplements market in the region. Increasing consumer awareness about health and wellbeing coupled with rising healthcare costs are propelling the market in North America. High incidence of chronic diseases is fuelling the vitamin supplements in Europe.

In this report, the vitamin supplements market is segmented by product type (multivitamin, vitamin B, vitamin C, vitamin D, and others), end user (adult women, adult men, senior citizens, and others), and application (food and beverage, pharmaceutical, personal care, and others). The segmentation is in terms of value (USD billion) and region (North America, Europe, Asia-Pacific and Rest of the World) for the period 2010 to 2020. Moreover, the current Vitamin supplements market dynamics, including the drivers, restraints, opportunities, and recent developments, have been covered in the report. The Competitive Landscape section of the vitamin supplements market report includes competitive positioning of the market, by region. The report also contains benchmarking based on various vitamin supplements revenues in each region.

Key points covered in the report

  • Historic, present, and forecast market size, analysis, trends, shares, and growth 
  • Market segmentation on the basis of products type, by value (USD billion) for all geographies
  • Vitamin supplements products segmentation
    • Multivitamins
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Others
  • Vitamin supplements end-user segmentation
    • Adult women
    • Adult men
    • Senior citizens
    • Others
  • Application segmentation
    • Food and beverage
    • Pharmaceutical
    • Personal care
    • Others
  • Geographic segmentation
    • North America
    • Europe
    • Asia Pacific
    • Row
  • Company profiles of some of the leading companies operating in the market
  • Porter’s five forces analysis of the market

Increasing consumer awareness about wellbeing and preventive healthcare are major factors driving the consumption of vitamin supplement products. With age, it becomes difficult for the body to optimally absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among the geriatric population. Elderly people tend to suffer from vitamin D deficiency as they have low exposure to sunlight. Therefore, there is growing a dependence on vitamin D supplements among the geriatric population, especially in Asia. According to the Government of Alberta, people over 60 years of age accounted for 44% of the supplement consumption in Japan in 2011. Moreover, increasing incidence of various lifestyle diseases such as night blindness, osteomalacia, digestive disorders, and other vitamin deficiency diseases, along with hectic lifestyles of people are expected to propel the growth of the global vitamin supplements market.

Asia Pacific was the largest market for vitamin supplements in 2013, accounting for 30.7% of the global market share. It was followed by Europe and North America with market shares of 27.4% and 24.8% respectively. From 2014 to 2020, in terms of value, the Asia Pacific vitamin supplements market is expected to expand at a CAGR 6.1%, owing to increasing demand from countries such as India and China. Increasing elderly population is also expected to propel the growth of the market in the region. Market shares of North America and Europe are expected to decrease to 22.7% and 26.2% respectively by 2020.

The vitamin supplements market is segmented by product type (multivitamin, vitamin B, vitamin C, vitamin D, and others), end user (adult women, adult men, senior citizens, and others), and application (food and beverage, pharmaceutical, personal care, and others). The multivitamin products segment stood at USD 18.3 billion in 2013 and is expected to reach USD 27.7 billion by 2020 at a CAGR of 6.1% from 2014 to 2020. However, vitamin D is expected to witness highest CAGR growth of 15.4% during the same period.

The global vitamin supplements market is highly competitive, with numerous multinationals operating in the market. Also, there are few regional players operating in the vitamin supplements market. BASF SE sells its products in over 200 countries and leads the market with revenue of USD 95,300.0 million in 2013. Other major players operating in the global vitamin supplements market are NBTY, Inc., Glanbia plc, Reckitt Benckiser Group plc, Archer Daniels Midland Company (ADM), E.I. du Pont de Nemours and Company (DuPont), Koninklijke DSM N.V. (DSM), Integrated BioPharma, Inc., Bayer AG, Pharmavite LLC, Nutraceutical Corporation, and Herbalife International, Inc. (Herbalife).

Some of the major players operating in the global vitamin supplements market:

  • BASF SE, NBTY, Inc.
  • Glanbia plc.
  • Reckitt Benckiser Group plc.
  • Archer Daniels Midland Company (ADM).
  • E.I. du Pont de Nemours and Company (DuPont).
  • Koninklijke DSM N.V. (DSM).
  • Integrated BioPharma, Inc.
  • Bayer AG.
  • Pharmavite LLC.
  • Nutraceutical Corporation.
  • Herbalife International, Inc.
  • (Herbalife).
  • Other

Chapter 1 Preface

1.1 Report Description

     1.1.1 Segments covered in the report

1.2 Research Methodology

Chapter 2 Market Synopsis

Chapter 3 Porter’s Five Forces Analysis

3.1 Bargaining Power of Suppliers

3.2 Bargaining Power of Buyers

3.3 Threat of New Entrants

3.4 Threat of Substitutes

3.5 Intensity of Rivalry

Chapter 4 Market Overview

4.1 Introduction

4.2 Market Drivers

     4.2.1 Rising healthcare cost

     4.2.2 Increasing use of vitamin in the form of gummies by children

     4.2.3 Increasing demand for vitamin supplements from the geriatric population

     4.2.4 Increasing consumer awareness about vitamin supplements

     4.2.5 Impact analysis of growth drivers

4.3 Market Restraints

     4.3.1 Changing regulatory scenario

     4.3.2 Negative publicity about vitamin supplements

     4.3.3 Impact analysis of market restraints

4.4 Opportunity

     4.4.1 Increasingly urban population, especially in the Asian region

Chapter 5 Market Size and Forecast by Product

5.1 Multivitamins

5.2 Vitamin B

5.3 Vitamin C

5.4 Vitamin D

Chapter 6 Market Size and Forecast by End Users

6.1 Adult women

6.2 Adult men

6.3 Senior citizens

Chapter 7 Market Size and Forecast by Application

7.1 Food & beverage

7.2 Pharmaceutical

7.3 Personal care

Chapter 8 Market Size and Forecast by Geography

8.1 North America

8.2 Europe

8.3 Asia Pacific

8.4 Rest of the World (RoW)

Chapter 9 Competitive Scenario

9.1 Competitive Positioning of Global Vitamin Supplements Market, by Region, 2013

9.2 Revenue and CAGR Growth of Global Vitamin Supplements Market, by Product, 2013

Chapter 10 Company Profiles

10.1 NBTY, Inc.

     10.1.1 Company overview

     10.1.2 Products and services

     10.1.3 Financial performance

     10.1.4 Recent developments

10.2 Glanbia Plc

     10.2.1 Company overview

     10.2.2 Products and services

     10.2.3 Financial performance

     10.2.4 Recent development

10.3 Reckitt Benckiser Group Plc

     10.3.1 Company overview 

     10.3.2 Products and services

     10.3.3 Financial performance

     10.3.4 Recent development

10.4 Archer Daniels Midland Company

     10.4.1 Company overview

     10.4.2 Products and services

     10.4.3 Financial performance

     10.4.4 Recent developments

10.5 E. I. du Pont de Nemours and Company

     10.5.1 Company overview

     10.5.2 Products and services

     10.5.3 Financial performance

     10.5.4 Recent development

10.6 Koninklijke DSM N.V.

     10.6.1 Company overview

     10.6.2 Products and services

     10.6.3 Financial performance

     10.6.4 Recent developments 

10.7 BASF SE

     10.7.1 Company overview

     10.7.2 Products and services

     10.7.3 Financial performance

     10.7.4 Recent developments

10.8 Integrated BioPharma, Inc.

     10.8.1 Company overview

     10.8.2 Products and services

     10.8.3 Financial performance

     10.8.4 Recent developments

10.9 Bayer AG

     10.9.1 Company overview 

     10.9.2 Products and services

     10.9.3 Financial performance

     10.9.4 Recent development

10.10 Pharmavite, LLC

     10.10.1 Company overview

     10.10.2 Products and services

     10.10.3 Financial performance

     10.10.4 Recent development

10.11 Nutraceutical International Corporation

     10.11.1 Company overview

     10.11.2 Products and services

     10.11.3 Financial performance

     10.11.4 Recent developments

10.12 Herbalife, Ltd.

     10.12.1 Company overview

     10.12.2 Products and services

     10.12.3 Financial performance

     10.12.4 Recent developments


TABLE 1 Global vitamin supplements market snapshot, by value, 2014 & 2020

TABLE 2 Vitamin types and their benefits

TABLE 3 Drivers for vitamin supplements market: Impact analysis

TABLE 4 Restraints for vitamin supplements market: Impact analysis

TABLE 5 Global vitamin supplements market size, by product, 2010 − 2013 (USD billion)

TABLE 6 Global vitamin supplements market size, by products, 2014 − 2020 (USD billion)

TABLE 7 Global vitamin supplements market size, by end user, 2010 – 2013 (USD billion)

TABLE 8 Global vitamin supplements market size, by end user, 2014 – 2020 (USD billion)

TABLE 9 Global vitamin supplements market size, by application, 2010 – 2013 (USD billion)

TABLE 10 Global vitamin supplements market size, by application, 2014 – 2020 (USD billion)

TABLE 11 Global vitamin supplements market size, by region, 2010 − 2013 (USD billion)

TABLE 12 Global vitamin supplements market size, by region, 2014 − 2020 (USD billion)

TABLE 13 The North American vitamin supplements market size, by product, 2010 − 2013 (USD billion)

TABLE 14 The North American vitamin supplements market size, by product, 2014 − 2020 (USD billion)

TABLE 15 The North American vitamin supplements market size, by end user, 2010 – 2013 (USD billion)

TABLE 16 The North American vitamin supplements market size, by end user, 2014 – 2020 (USD billion)

TABLE 17 The North American vitamin supplements market size, by application, 2010 – 2013 (USD billion)

TABLE 18 The North American vitamin supplements market size, by application, 2014 – 2020 (USD billion)

TABLE 19 The European vitamin supplements market size, by product, 2010 − 2013 (USD billion)

TABLE 20 The European vitamin supplements market size, by product, 2014 − 2020 (USD billion)

TABLE 21 The European vitamin supplements market size, by end user, 2010 – 2013 (USD billion)

TABLE 22 The European vitamin supplements market size, by end user, 2014 – 2020 (USD billion)

TABLE 23 The European vitamin supplements market size, by application, 2010 – 2013 (USD billion)

TABLE 24 The European vitamin supplements market size, by application, 2014 – 2020 (USD billion)

TABLE 25 The Asia Pacific vitamin supplements market size, by product, 2010 − 2013 (USD billion)

TABLE 26 The Asia Pacific vitamin supplements market size, by product, 2014 − 2020 (USD billion)

TABLE 27 The Asia Pacific vitamin supplements market size, by end user, 2010 – 2013 (USD billion)

TABLE 28 The Asia Pacific vitamin supplements market size, by end user, 2014 – 2020 (USD billion)

TABLE 29 The Asia Pacific vitamin supplements market size, by application, 2010 – 2013 (USD billion)

TABLE 30 The Asia Pacific vitamin supplements market size, by application, 2014 – 2020 (USD billion)

TABLE 31 RoW vitamin supplements market size, by product, 2010 − 2013 (USD billion)

TABLE 32 RoW vitamin supplements market size, by product, 2014 − 2020 (USD billion)

TABLE 33 RoW vitamin supplements market size, by end user, 2010 – 2013 (USD billion)

TABLE 34 RoW vitamin supplements market size, by end user, 2014 – 2020 (USD billion)

TABLE 35 RoW vitamin supplements market size, by application, 2010 – 2013 (USD billion)

TABLE 36 RoW vitamin supplements market size, by application, 2014 – 2020 (USD billion)

TABLE 37 Major players operating in the global vitamin supplements market, 2013

TABLE 38 Products and services of NBTY, Inc.

TABLE 39 Products and services of Glanbia Plc

TABLE 40 Products and services of Archer Daniels Midland Company

TABLE 41 Products and services of Koninklijke DSM N.V.

TABLE 42 Products and services of BASF SE

TABLE 43 Products and services of Integrated BioPharma, Inc.

TABLE 44 Products and services of Bayer AG

TABLE 45 Products and services of Herbalife International, Inc.


List of Figures 

FIG. 1 Global vitamin supplements market, 2010 – 2020 (USD billion)

FIG. 2 Vitamin supplements market: Porter’s five forces analysis

FIG. 3 Pharmaceutical R&D expenditure, 2010 – 2012 (USD billion)

FIG. 4 Population aged 65 years and above, % of the total population (2010 – 2013)

FIG. 5 Urban population growth in Asia Pacific, 2000 – 2050 (billion)

FIG. 6 Multivitamins market, 2010 – 2020 (USD billion)

FIG. 7 Vitamin B market, 2010 – 2020 (USD billion)

FIG. 8 Vitamin C market, 2010 – 2020 (USD billion)

FIG. 9 Vitamin D market , 2010 – 2020 (USD billion)

FIG. 10 Vitamin supplements market for adult women, 2010 – 2020 (USD billion)

FIG. 11 Vitamin supplements market for adult men, 2010 – 2020 (USD billion)

FIG. 12 Vitamin supplements market for senior citizens, 2010 – 2020 (USD billion)

FIG. 13 Vitamin supplements consumption, food & beverage sector, 2010 – 2020 (USD billion)

FIG. 14 Vitamin supplements consumption, pharmaceutical sector, 2010 – 2020 (USD billion)

FIG. 15 Vitamin supplements consumption, personal care sector, 2010 – 2020 (USD billion)

FIG. 16 Competitive positioning of global supplements companies, 2013

FIG. 17 Global vitamin supplements market: Segmental benchmarking, 2013

FIG. 18 Net sales and net income of NBTY, Inc., 2011 − 2013 (USD million)

FIG. 19 Revenue and profit of Glanbia Plc, 2011 – 2013 (USD million)

FIG. 20 Net revenue and net income of Reckitt Benckiser Group Plc, 2011 – 2013 (USD billion)

FIG. 21 Revenue and net earnings of Archer Daniels Midland Company, 2011 – 2013 (USD billion)

FIG. 22 Net sales and net income of E. I. du Pont de Nemours and Company, 2011 – 2013 (USD billion)

FIG. 23 Net sales and profit of Koninklijke DSM N.V., 2011 – 2013 (USD million)

FIG. 24 Sales and net income of BASF SE, 2011 – 2013 (USD billion)

FIG. 25 Net sales and net income of Integrated BioPharma, Inc., 2011 − 2013 (USD million) 

FIG. 26 Sales and net income of Bayer AG, 2011 – 2013 (USD billion)

FIG. 27 Net sales and net income of Otsuka Holdings Co., Ltd., 2011 − 2013 (USD billion)

FIG. 28 Net sales and net loss of Nutraceutical International Corporation, 2011 − 2013 (USD million)

FIG. 29 Net sales and net income of Herbalife International, Inc., 2011 – 2013 (USD million)

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