Global Market Study on Vitamin Supplements: Vitamin D Segment to Witness Highest Growth by 2020


  • Published On : Feb-2015 |
  • Pages : 87 Pages |
  • Format :

With increasing age, it is difficult for the body to optimally absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among the geriatric population. Elderly people tend to suffer from vitamin D deficiency as they have low exposure to sunlight. Therefore, there is growing the dependence on vitamin D supplements among the geriatric population, especially in Asia. According to the Government of Alberta, people over 60 years of age accounted for 44% of the supplement consumption in Japan in 2011. Moreover, increasing healthcare costs are influencing consumers to shift to supplement products, including vitamin supplements. According to the European Federation of Pharmaceutical Industries and Associations (EFPIA) and Japan Pharmaceutical Manufacturers Association JPMA, expenditure on R&D in Europe increased from USD 37,030.6 million in 2011 to USD 38,055.6 million in 2012. In the U.S., this expenditure increased from USD 36,374 million in 2011 to USD 36,810 million in 2012.

Asia-Pacific is the largest market for vitamin supplements products. Increasing geriatric population is driving the vitamin supplements market in the region. Increasing consumer awareness about health and wellbeing coupled with rising healthcare costs are propelling the market in North America. High incidence of chronic diseases is fuelling the vitamin supplements in Europe.

In this report, the vitamin supplements market is segmented by product type (multivitamin, vitamin B, vitamin C, vitamin D, and others), end user (adult women, adult men, senior citizens, and others), and application (food and beverage, pharmaceutical, personal care, and others). The segmentation is in terms of value (USD billion) and region (North America, Europe, Asia-Pacific and Rest of the World) for the period 2010 to 2020. Moreover, the current Vitamin supplements market dynamics, including the drivers, restraints, opportunities, and recent developments, have been covered in the report. The Competitive Landscape section of the vitamin supplements market report includes competitive positioning of the market, by region. The report also contains benchmarking based on various vitamin supplements revenues in each region.

Key points covered in the report

  • Historic, present, and forecast market size, analysis, trends, shares, and growth 
  • Market segmentation on the basis of products type, by value (USD billion) for all geographies
  • Vitamin supplements products segmentation
    • Multivitamins
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Others
  • Vitamin supplements end-user segmentation
    • Adult women
    • Adult men
    • Senior citizens
    • Others
  • Application segmentation
    • Food and beverage
    • Pharmaceutical
    • Personal care
    • Others
  • Geographic segmentation
    • North America
    • Europe
    • Asia Pacific
    • Row
  • Company profiles of some of the leading companies operating in the market
  • Porter’s five forces analysis of the market

Increasing consumer awareness about wellbeing and preventive healthcare are major factors driving the consumption of vitamin supplement products. With age, it becomes difficult for the body to optimally absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among the geriatric population. Elderly people tend to suffer from vitamin D deficiency as they have low exposure to sunlight. Therefore, there is growing a dependence on vitamin D supplements among the geriatric population, especially in Asia. According to the Government of Alberta, people over 60 years of age accounted for 44% of the supplement consumption in Japan in 2011. Moreover, increasing incidence of various lifestyle diseases such as night blindness, osteomalacia, digestive disorders, and other vitamin deficiency diseases, along with hectic lifestyles of people are expected to propel the growth of the global vitamin supplements market.

Asia Pacific was the largest market for vitamin supplements in 2013, accounting for 30.7% of the global market share. It was followed by Europe and North America with market shares of 27.4% and 24.8% respectively. From 2014 to 2020, in terms of value, the Asia Pacific vitamin supplements market is expected to expand at a CAGR 6.1%, owing to increasing demand from countries such as India and China. Increasing elderly population is also expected to propel the growth of the market in the region. Market shares of North America and Europe are expected to decrease to 22.7% and 26.2% respectively by 2020.

The vitamin supplements market is segmented by product type (multivitamin, vitamin B, vitamin C, vitamin D, and others), end user (adult women, adult men, senior citizens, and others), and application (food and beverage, pharmaceutical, personal care, and others). The multivitamin products segment stood at USD 18.3 billion in 2013 and is expected to reach USD 27.7 billion by 2020 at a CAGR of 6.1% from 2014 to 2020. However, vitamin D is expected to witness highest CAGR growth of 15.4% during the same period.

The global vitamin supplements market is highly competitive, with numerous multinationals operating in the market. Also, there are few regional players operating in the vitamin supplements market. BASF SE sells its products in over 200 countries and leads the market with revenue of USD 95,300.0 million in 2013. Other major players operating in the global vitamin supplements market are NBTY, Inc., Glanbia plc, Reckitt Benckiser Group plc, Archer Daniels Midland Company (ADM), E.I. du Pont de Nemours and Company (DuPont), Koninklijke DSM N.V. (DSM), Integrated BioPharma, Inc., Bayer AG, Pharmavite LLC, Nutraceutical Corporation, and Herbalife International, Inc. (Herbalife).

Some of the major players operating in the global vitamin supplements market:

  • BASF SE, NBTY, Inc.
  • Glanbia plc.
  • Reckitt Benckiser Group plc.
  • Archer Daniels Midland Company (ADM).
  • E.I. du Pont de Nemours and Company (DuPont).
  • Koninklijke DSM N.V. (DSM).
  • Integrated BioPharma, Inc.
  • Bayer AG.
  • Pharmavite LLC.
  • Nutraceutical Corporation.
  • Herbalife International, Inc.
  • (Herbalife).
  • Other
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