Ordinarily treated milk can easily get spoiled at room temperature. It requires refrigeration, which preserves it only for a limited time span. Whereas, there are a few better alternatives to normal milk, which require no cold storage and can be stored at room temperature for longer time. One such option is UHT milk – ultra-high temperature sterilized milk. Owing to elevated global consumer preference to western culture of keeping a bulk stock of beverages, packaged foods, and milk at home, the demand for UHT milk is steadily on the rise. Persistence Market Research’s recently published report on the global UHT milk market provides an extensive assessment of the market, evaluating the growth prospects for a six-year forecast period 2013-2019. It comprises key trends and restraints impacting the overall market growth, recent trends and upcoming opportunities, market segmentation, regional analysis, and key players vying for the leading market position.
Starting with an overview of the global UHT milk market, the report further analyzes the factors that positively and negatively influence the demand for UHT milk. It provides deep insights into why UHT milk is expected to gain higher traction in developing markets, and what are the deterring factors that will affect the market growth over the forecast period, 2013-2019. Latest trends and opportunities sections of the report highlight the most valuable data to recognize the most lucrative opportunities for the market growth.
Segmentation of the global market for UHT milk focuses on various UHT milk product types. The geographical analysis of the global market examines the market status in four key regions viz. Europe, North America, Asia Pacific, and RoW. The market report elaborates on why developing markets in APAC may witness robust growth and outpace the long-term leader, Europe during the forecast period. The next section of the report includes all the leading companies competing in the market for a leading position. Strong presence of global players and established local brands makes the landscape extremely competitive. The report throws light on the growth pattern, revenues, and upcoming opportunities for each of the players.
To deduce the global UHT milk market size, the report considers various aspects based on secondary research. Furthermore, key data points such as region-wise split and market split by product type, vehicle type, and distribution channel; and qualitative inputs from primary respondents have been incorporated to arrive at appropriate market estimates. The forecast presented in the report assesses the total revenue generated and expected revenue contribution in the global UHT milk market.
The report begins with sizing the market in terms of value and volume for the base year, which forms the basis for forecasting how the market is anticipated to take shape in the near future. Given the characteristics of the market, gathered data is triangulated via different analysis based on supply side and demand side drivers and other key dynamics of the global UHT milk market. To develop the market forecast, Persistence Market Research has also conducted a factor analysis to understand the impact of various forces/factors on the target market. The report provides forecasts not only in terms of CAGR but also presents a detailed analysis based on key parameters such as Year-on-Year (Y-o-Y) growth to understand market predictability and to identify the right opportunities.
Another key feature of this report is an analysis of the global UHT milk market and the corresponding revenue forecast in terms of absolute dollar opportunity, usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the global UHT milk market. Further, to understand key segments in terms of their growth and overall global UHT milk market performance, Persistence Market Research has developed a market attractiveness index to help providers identify existing market opportunities in the global UHT milk market.
UHT milk is the liquid milk sterilized at an ultra-high temperature (UHT) that imparts it an extended shelf life. The growing consumer preference for UHT milk is primarily driven by its ability to be stored at room temperature for longer time, without the need for refrigeration. The global milk market has been observing a major consumer shift from normal milk to UHT milk since the past few years. The global UHT milk market registered revenues worth US$ 60.8 Bn in 2012, which are expected to raise up to US$ 137.7 Bn by the end of 2019. Over the forecast period 2013-2029, the global UHT milk market will expand at a healthy CAGR of 12.8%.
Key Market Dynamics
Consuming milk while on the go has become a popularly growing trend within the recent past, which is one of the primary factors driving the demand for UHT milk worldwide. People nowadays have extremely busy schedules and are forced to seek better alternatives to ordinary liquid milk that need refrigeration, yet has a limited time span when it comes to safe milk consumption. UHT milk is the most sought after alternative to normal milk. It has longer shelf life and does not require cold storage environment. It can be stored at room temperature, which is another key factor that will continue to fuel the demand in the global market. Where conventionally treated milk requires a highly efficient cold storage chain that is mobile and functions with high efficiency, UHT milk eliminates this condition to serve both manufacturers and distributors, as well as consumers who do not own refrigerators. The market is expected to gain the maximum traction in developing regions, where the scarcity of cold storage spaces persists over the years. In addition to higher birth rate in developing regions, there is a growing number of athletes, weightlifters, and bodybuilders worldwide, who consume milk on a daily basis and even need to carry it at times. The global UHT milk market has a big untapped opportunity here, which is anticipated to raise the demand for personal storage packs of UHT milk. A sizeable consumer population is still reluctant about adoption of UHT milk, as the nutritional value of this milk is often lost during the milk treatment, processing, and storage. This is expected to pose a major restraint to the global market for UHT milk.
The global UHT milk market is segmented on the basis of product and animal type (source).
Based on geographical region, the global UHT milk market is segmented into North America, Europe, Asia Pacific, and rest of the world. Europe has been an early adopter of UHT milk, and currently leads the global market owing to the maximum market penetration. However, subsequent to the recent Euro-zone-crisis, Europe is foreseen to witness a decelerating market over the forecast period 2013-2019. Asia Pacific will however register substantial growth through to 2019, led by China which is one of the largest milk consumers across the globe. Urbanization is on the rise in China, and over 60% of the total milk consuming population in the country prefers UHT milk. Australia will also emerge as a lucrative market for UHT milk. India is however estimated to witness a slower growth rate, attributed to an established fresh milk market in this region. Brazil and a few other countries in Latin America are also expected to witness significant growth over the forecast period.
Key Market Players
The global UHT milk market is beneficially competitive, and comprises a number of leading international producers as well as regional players. In addition, a large number of supermarkets own their own UHT milk brands. These brands are further distributed under leading private labels and regional dairy processors. Price reduction has been a longstanding winning strategy for key market players. Some of the leading companies to mention are Nestle SA, Groupe Lactalis S.A., Danone Limited, China Mengniu Dairy Company Limited, Grupo Lala, S.A.B. de CV, Candia SA Inner Mongolia Yili Industrial Group Co. Ltd., Fonterra Co-operative Group Limited, and Parmalat.