Global Market Study on Sports Nutrition: Asia Pacific to Witness Highest Growth by 2019


  • Published On : Jul-2014 |
  • Pages : 64 Pages |
  • Format :

Increasing health awareness and changing consumer groups are the major growth drivers for the global sports nutrition market. According to a report published by a U.K.-based independent food research company in 2012, the proportion of respondents following a healthy diet in the U.K. has increased from 70% in 2004 to 80% in 2012. According to a study conducted by the Swiss Society for Nutrition (commissioned by the Federal Office of Public Health (FOPH) in Switzerland) in 2010–11, 71% of consumers indicated a greater emphasis on health awareness, while around 75% of consumers indicated taking interest in food product composition before making the purchase. Traditionally, bodybuilders and athletes were the only consumers for sports nutrition products. In recent years, new user groups (recreational and lifestyle users) have increased their market share in sports nutrition market. Lifestyle users consume sports nutrition products as refreshment, quick meal replacement or a healthy snack. Manufacturers are formulating and positioning their products focusing on health as well as taste aspects.

The sports nutrition market is also witnessing a shift from major markets (North America) towards developing markets in Europe and Asia Pacific. Due to their high population, countries such as India and China offer huge opportunities in the future. Furthermore, low per capita consumption and upcoming high-profile sporting events allow sports nutrition companies to establish themselves in these markets. These companies have already started developing new products and flavors, in line with the shift in consumer groups and market regions.

Major growth challenges for the sports nutrition market include the threat of substitutes and negative publicity about the inclusion of banned/forbidden ingredients. Furthermore, changing consumer preferences and expansion of distribution channels are other growth inhibitors for the sports nutrition market. 

Developed regions such as the U.S. and countries in Europe have been the dominant market shareholders. However, as consumers in developing nations are increasingly spending their income on health and health related products, these economies are expected to pose a serious challenge to the supremacy of developed economies. Organizing high profile sports events in these countries is further expected to escalate the demand for sports nutritional products in these sports nutrition markets.

The report covers in-depth analysis sports nutrition market, by product segment (Sports Food, Sports Drinks, and Sports Supplements) for the period from 2010 to 2019. In addition, the current market dynamics including the drivers, restraints, trends and recent developments have been captured throughout the report. North America region covers the sports nutrition market scenario in the U.S. and Canada. Europe region covers the sports nutrition market scenario of the U.K., Germany, Italy, and France. Asia-Pacific region highlights the sports nutrition market scenario in Australia, Japan, India, and China.

The Competitive Landscape section of the sports nutrition market report includes the positioning of different companies on the basis of their geographical presence and product offerings.

Key points covered in the report

  • The report provides historic, present and forecasted market size, analysis, trend, share, and growth 
  • The report segments the market on the basis of product,and geography
  • The report covers geographic segmentation

    • North America
    • Europe
    • Asia Pacific
    • RoW
  • The report provides company profiles of some of the leading companies operating in the market
  • The report also provides porters five forces analysis of the market

Increasing health awareness, healthy lifestyle and rising number of health clubs and fitness centers and changing consumer clusters for nutritional product across the globe are the key growth drivers for the global sports nutrition market. According to a report published by a U.K.-based independent food research company in 2012, the proportion of respondents following healthy diet in the U.K. has increased from 70% in 2004 to 80% in 2012. Traditionally, bodybuilders and sportspersons are the major consumers for sports nutrition products. However in recent years, new user groups (recreational and lifestyle users) have increased their market share of sports nutrition. The market for sports nutrition is expanding from its major markets (North America) towards developing markets of Europe and Asia Pacific owing to ever-increasing population, rising income and rising living standard of consumers in these region. Countries such as India and China with their fast pace economic growth offer huge opportunities for sports nutrition market in the future. Moreover, surge in national and international sporting events and increased global participation in these; provide a good launch pad for the sports nutritional products. 

Major growth challenges for the industry include threat of substitutes and negative publicity about the inclusion of banned/forbidden ingredients. Furthermore, changing consumer preferences and expansion of distribution channels are other growth inhibitors for the industry. 

The report segregates the sports nutrition market into three segments: Sports Food, Sports Drinks (excluding energy drinks) and Sports Supplements. It covers the historic as well as forecasted market sizes for different countries and regions.

Major regions covered in the report are North America, Europe and Asia Pacific. Under North America, detailed information is provided for the U.S. and Canada. In Europe (excluding Russia), major countries covered are the U.K., Germany, France and Italy. Asia Pacific features Australia, China, Japan and India.

Some of the major players in the sports nutrition market:

  • Maxinutrition.
  • Glanbia.
  • PepsiCo.
  • Coca-Cola.
  • Clif Bar & Company.
  • Other

The company profiles include attributes such as company overview, financial performance, and recent developments. 

Table of Content

Chapter 1 Preface 8

1.1 Report Description 8

1.2 Scope and Definition 8

      1.2.1 Product segments covered in the report 8

      1.2.2 Regions covered in the report 8

1.3 Research Methodology 8

Chapter 2 Market Synopsis 10

Chapter 3 Porter’s Five Forces Analysis 11

3.1 Bargaining power of suppliers 11

3.2 Threat of new entrants 12

3.3 Threat of substitutes 12

3.4 Bargaining power of buyers 12

3.5 Intensity of rivalry 13

Chapter 4 Industry Overview 14

4.1 Introduction 14

4.2 Market Drivers 14

      4.2.1 Increasing health awareness has resulted in growth in consumption of sports nutrition products 14

      4.2.2 Broadening consumer base is pushing the market growth 15

      4.2.3 Increasing number of health clubs, fitness centers and their members is expected to drive the sports nutrition market 15

      4.2.4 Increasing urbanization drives demand for sports nutrition food 17

4.3 Market Restraints 18

      4.3.1 Negative publicity for sports nutrition industry due to adulterated products 18

      4.3.2 Sports nutrition market is facing challenges from the substitute products 19

      4.3.3 Expanding distribution channel is one of the challenges for sports nutrition market 19

      4.3.4 Changing consumer preference is creating challenges for the sports nutrition market 20

4.4 Opportunities 20

      4.4.1 Developing markets offer expansion opportunities for the sports nutrition industry 20

      4.4.2 Increasing product visibility through promotions at sports events 21

Chapter 5 Market Size and Forecast by Product 22

5.1 Sports Food 23

5.2 Sports Drinks 24

5.3 Sports Supplements 25

Chapter 6 Market Size and Forecast by Geography 27

6.1 North America 27

      6.1.1 U.S. 28

      6.1.2 Canada 29

6.2 Europe 30

      6.2.1 Germany 31

      6.2.2 France 32

      6.2.3 U.K. 34

      6.2.4 Italy 35

6.3 Asia Pacific 36

      6.3.1 Japan 37

      6.3.2 India 38

      6.3.3 Australia 39

      6.3.4 China 40

6.4 Rest of the World 41

Chapter 7 Competitive Scenario 42

Chapter 8 Company Profiles 45

8.1 Maxinutrition 45

      8.1.1 Company Overview 45

      8.1.2 Products and Services 45

      8.1.3 Financial Performance 46

      8.1.4 Recent Developments 47

8.2 Glanbia 48

      8.2.1 Company Overview 48

      8.2.2 Products and Services 48

      8.2.3 Financial Performance 49

      8.2.4 Recent Developments 49

8.3 PepsiCo 51

      8.3.1 Company Overview 51

      8.3.2 Products and Services 51

      8.3.3 Financial Performance 52

      8.3.4 Recent Developments 53

8.4 GNC Holdings 54

      8.4.1 Company Overview 54

      8.4.2 Products & Segments 54

      8.4.3 Financial Performance 55

      8.4.4 Recent Developments 56

8.5 Clif Bar & Company 58

      8.5.1 Company Overview 58

      8.5.2 Products and Services 58

      8.5.3 Financial Performance 59

      8.5.4 Recent Developments 59

8.6 The Coca-Cola Company 60

      8.6.1 Company Overview 60

      8.6.2 Products and Services 60

      8.6.3 Financial Performance 61

      8.6.4 Recent Developments 61

8.7 Universal Nutrition 62

      8.7.1 Company Overview 62

      8.7.2 Products and Services 62

      8.7.3 Financial Performance 63

      8.7.4 Recent Developments 63


List of Tables

TABLE 1 Number of Health Clubs and Fitness Centers by region (thousand, 2010-2012) 16

TABLE 2 Increasing Urbanization Rate, by Country (%, 2010-2020) 17

TABLE 3 Drivers for sports nutrition market: Impact analysis 18

TABLE 4 Restraints for sports nutrition market: Impact analysis 20

TABLE 5 Global sports nutrition market by product, 2010-2012 (USD million) 22

TABLE 6 Global sports nutrition market by product, 2013-2019 (USD million) 22

TABLE 7 North America sports nutrition market by product, 2010-2012 (USD million) 27

TABLE 8 North America sports nutrition market by product, 2013-2019 (USD million) 27

TABLE 9 The U.S. sports nutrition market by product, 2010-2012 (USD million) 28

TABLE 10 The U.S. sports nutrition market by product, 2013-2019 (USD million) 28

TABLE 11 Canada sports nutrition market by product, 2010-2012 (USD million) 29

TABLE 12 Canada sports nutrition market by product, 2013-2019 (USD million) 29

TABLE 13 Europe sports nutrition market by product, 2010-2012 (USD million) 30

TABLE 14 Europe sports nutrition market by product, 2013-2019 (USD million) 31

TABLE 15 Germany sports nutrition market by product, 2010-2012 (USD million) 32

TABLE 16 Germany sports nutrition market by product, 2013-2019 (USD million) 32

TABLE 17 France sports nutrition market by product, 2010-2012 (USD million) 33

TABLE 18 France sports nutrition market by product, 2013-2019 (USD million) 33

TABLE 19 U.K. sports nutrition market by product, 2010-2012 (USD million) 34

TABLE 20 U.K. sports nutrition market by product, 2013-2019 (USD million) 34

TABLE 21 Italy sports nutrition market by product, 2010-2012 (USD million) 35

TABLE 22 Italy sports nutrition market by product, 2013-2019 (USD million) 35

TABLE 23 Asia Pacific sports nutrition market by product, 2010-2012 (USD million) 36

TABLE 24 Asia Pacific sports nutrition market by product, 2013-2019 (USD million) 36

TABLE 25 Japan sports nutrition market by product, 2010-2012 (USD million) 37

TABLE 26 Japan sports nutrition market by product, 2013-2019 (USD million) 37

TABLE 27 India sports nutrition market by product, 2010-2012 (USD million) 38

TABLE 28 India sports nutrition market by product, 2013-2019 (USD million) 38

TABLE 29 Australia sports nutrition market by product, 2010-2012 (USD million) 39

TABLE 30 Australia sports nutrition market by product, 2013-2019 (USD million) 40

TABLE 31 China sports nutrition market by product, 2010-2012 (USD million) 40

TABLE 32 China sports nutrition market by product, 2013-2019 (USD million) 41

TABLE 33 Company List for the above figure 42

TABLE 34 Maxinutrition products detail 46

TABLE 35 PepsiCo products detail 52

TABLE 36 Universal Nutrition : Major Product Segments 62


List of Figures 

FIG. 1 Global sports nutrition market, 2010 – 2019 (USD billion) 10

FIG. 2 Sports Nutrition Market : Porter’s Five Forces Analysis 11

FIG. 3 Number of Health Clubs and Fitness Centers Worldwide 16

FIG. 4 Global Sports Food market, 2010 – 2019 (USD billion) 24

FIG. 5 Global Sports Drinks market, 2010 – 2019 (USD billion) 25

FIG. 6 Global Sports Supplements market, 2010 – 2019 (USD billion) 26

FIG. 7 Global Sports nutrition market : Competitive Landscape 42

FIG. 8 Net Sales and Net Profit of Glanbia, 2010-2012 (USD million) 49

FIG. 9 Net Sales and Net Profit of PepsiCo, 2010-2012 (USD billion) 52

FIG. 10 Net Sales and Net Profit of GNC, 2010-2012 (USD million) 55

FIG. 11 Net Sales and Net Profit of Coca-Cola, 2010-2012 (USD billion) 61

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