Global Market Study on Mobile and Handheld Gaming: Smartphone Platform Type Segment Expected to Gain a Significant BPS in Terms of Value During 2016-2026


Mobile And Handheld Gaming Market
  • Published On : Apr-2017 |
  • Pages : 177 Pages |
  • Format :

Much has been said and written about the importance of the mobile phone and handheld devices in the 21st century. However, not too much has been mentioned about the mobile and handheld gaming market and that is precisely what Persistence Market Research has looked at in its upcoming report titled, ‘Mobile and Handheld Gaming Market: Global Industry Analysis and Forecast, 2016–2026’. Persistence Market Research has studied the global mobile and handheld gaming market by taking into account a number of important metrics. The global mobile and handheld gaming market has been divided into seven geographic regions each of which has been given its own section for detailed analysis. The expert analysts at Persistence Market Research have also given their opinion on the trends and developments that can be expected in the global mobile and handheld gaming market throughout the forecast period from 2016 to 2026.

Report Structure

The global mobile and handheld gaming market is essentially a battle of operating systems now and loyalty to any platform is difficult if not impossible to change. In the market analysis section by Operating System, an introduction to the global mobile and handheld gaming market operating systems has been provided. The Basis Point Share (BPS) analysis, Y-o-Y growth projections, the market value forecast and the market value attractiveness for each individual Operating System has been mentioned. If a company wishes to target only one particular Operating System with the greatest potential, they can refer to this informative section of the global mobile and handheld gaming market report.

The global mobile and handheld gaming market report has divided the world into the following geographic regions for the purpose of study – North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan and MEA. Each region has its own particular developments that may or may not be found in other parts of the world. That is precisely why the global mobile and handheld gaming market report has detailed the Basis Points Share (BPS), Y-o-Y growth projections and market attractiveness for each individual region separately. Studying this section is highly recommended for organizations looking to tap specific geographic regions at the outset.

The global mobile and handheld gaming market is a brutally competitive market and it is extremely challenging to be able to grab and retain a customer’s attention. It seems like there is a new company entering this highly lucrative market almost every day. However, there are a few major players that have managed to carve out their own niche in the global mobile and handheld gaming market and they have been profiled in the competitive landscape section. A company overview, region-wise revenue breakup, key financials, operating & net margins, revenue & Y-o-Y growth and SWOT analysis are mentioned here. A few of the important company developments and strategies adopted to compete in the global mobile and handheld gaming market complete this critical section of the report.

Along with a competition analysis, one should ideally study the market dynamics as well to get a complete picture. In this section of the report, the major drivers, restraints, opportunities and trends that can be expected to impact the global mobile and handheld gaming market are highlighted. The impact of all these factors on the global mobile and handheld gaming market is vital to make strategic business decisions.

To enable report readers to understand the global mobile and handheld gaming market at the basic level is the sole purpose of the executive summary and introduction. The executive summary provides snippets of information pertaining to the global mobile and handheld gaming market revenue share and CAGR by Platform Type and Operating System. Easy to follow pie charts give all the necessary data to readers pressed for time. The executive summary concludes with the current market scenario followed by the future trends anticipated in the global mobile and handheld gaming market. The introduction section follows the executive summary. A definition of the global mobile and handheld gaming market along with the market taxonomy is provided herein.

Market Taxonomy

By Platform Type

  • Handheld Game Consoles
    • Handheld Game Software
    • Handheld Game Hardware
  • Smartphone
  • Tablet

By Operating System

  • iOS
  • Android
  • Other

By Region

  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • APEJ
  • Japan
  • Middle East & Africa

Research Methodology

To study the global mobile and handheld gaming market, Persistence Market Research has developed a unique research methodology that is highly acclaimed. The first step is comprehensive primary research obtained by interacting with industry specialists and experts. After that, secondary research is derived from a number of reputed industry journals, blogs, company websites and other sources. Data obtained is then validated using the triangulation method where primary research and secondary research is merged with Persistence Market Research expert analysis to arrive at the final outcome. This is thoroughly scrutinized with the help of advanced tools to gain all possible qualitative as well as quantitative insights into the global mobile and handheld gaming market.

Innovation is key to thriving in the mobile and handheld gaming market

The mantra ‘Innovate or die’ could hardly be more apt than for the global mobile and handheld gaming market. It is absolutely essential to focus on the latest technologies such as wearables, game stream or VR headsets to entice customers. A number of devices including head trackers, motion sensing devices, color detection, artificial intelligence and sound sensing are but a few of the trends that should shape the mobile and handheld gaming market in the days to come. AR and VR could be considered the most recent and important as they substantially enhance the gaming experience through a highly advanced, interactive method of gaming. Augmented reality generates virtual information to improve the user’s perception. Augmented reality typically includes full body motion control sensors for a totally hands-free gaming experience. Audio-visual, graphics and interaction based AR systems enable users to interact with virtual objects in an augmented environment. For example – Microsoft’s Natal utilizes body action controls to provide a truly revolutionary, next-generation gaming experience.

Virtual Reality will transform the virtual world into a real one

Virtual reality and augmented reality are widely considered to be the next big thing in the global mobile and handheld gaming market during the forecast period. Major industry players are investing large sums of money in high-end, advanced technologies to popularize VR and turn it into a mainstream segment of the global mobile and handheld gaming market from its current niche position. NVIDIA is one company that has done more than most others to promote the concept of virtual reality gaming. NVIDIA provides solutions for virtual reality and serves its customer needs adequately with a diverse and complete product portfolio in its arsenal. Samsung Electronics has also entered the field of virtual reality with the launch of its Samsung Gear VR virtual reality headset, based on Oculus technology. Mobile virtual reality is one of the few segments that can truly generate excitement in the mobile and handheld gaming market as the era of both PC and Console gaming declines in importance compared to the past.

AR and VR should revolutionize the global smartphone gaming market

It is already possible to play several AR and VR game titles on a number of mobile gaming devices today. With the debut of mass market AR/VR game viewer accessories such as Google Cardboard along with massive amounts of R&D and venture funding being pumped into AR and VR hardware and software, it is quite obvious that millions of mobile users will be hooked onto AR/VR games within a few years at the most. While it is quite challenging to predict how much revenue will be derived at the present moment, it can safely be said that a good chunk of the growth in mobile handset gaming should come from breakthroughs made in AR/VR technologies that have yet to see the light of day.

Smartphone platform type segment to remain the largest segment in the foreseeable future

Smartphones are far more ubiquitous and necessary than dedicated mobile handheld gaming devices as they can be considered the ‘Swiss pocket knives’ of the technology industry. Smartphones serve a number of functions, a major one being gaming and entertainment. It isn’t surprising that the smartphones segment held a market share of more than 70% of the global mobile and handheld gaming market in the year 2016. This is only predicted to rise to nearly 80% of the entire global mobile and handheld gaming market by the end of the forecast period.

mobile-and-handheld-gaming-market

High CAGR and absolute dollar opportunity make the smartphone segment the ‘Holy Grail’ of the global mobile and handheld gaming market

Though the smartphones segment already accounts for the largest share of the global mobile and handheld gaming market, the segment is forecast to record a CAGR of 11.4% for the period 2016-2026. From a market value of just over US$ 27 Bn in the year 2015, the smartphones segment is anticipated to account for a market value close to US$ 90 Bn by the end of the year 2026. An absolute dollar opportunity of more than US$ 60 Bn exists in the smartphones segment of the global mobile and handheld gaming market.

Company Profiles

  • NVIDIA Corp
  • Microsoft Corp
  • Ubisoft Entertainment SA
  • King Digital Entertainment, Plc
  • Supercell Oy
  • The Walt Disney Company (Disney Interactive)
  • Others
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