Flavoured Veterinary Medications Market: Global Industry Analysis and Forecast 2015 - 2021


  • To Be Published : Feb-2017 |
  • Status : Work in progress |
  • Format :

Flavored Veterinary Medications are the medicines available in different flavors for the diagnosis, treatment and prevention of diseases in animals or birds. Veterinarians give the right advice to pet owners to take proper care of their pets and the right medication too. Sometimes a problem arises that pets are do not intake proper medication because of the taste. For example cats don’t like pills but like tuna, dogs don’t like any concentrated solution into their mouth directly but they would take it gladly when its flavored with meat or some flavor in a biscuit, birds unable to take large volume of medication solution but wouldn’t mind taking tasty, fruit-flavored concentrated solution Flavored veterinary medications helps in these cases and also prevents the transmission of animal diseases to people.

Recently, Elanco Animal Health announced that the Interceptor Flavor Tablets (milbemycin oxime) would be back in the veterinary market. Interceptor Flavor Tablets protects against whipworms, roundworms and hookworms in dogs. They also prevent heartworms diseases in cats and kittens. Merck Animal Health announced the approval of BRAVECTO™ (four-lane) chewable tablets for dogs (112.5 mg, 250 mg, 500 mg, 1000 mg, 1400 mg). It quickly and effectively kills fleas and multiple tick species for 12 weeks in a single dose. Virbac Corporation announced an agreement with Eli Lilly and Company to acquire major U.S. veterinary products currently marketed by Novartis Animal Health.

Technological advancement, innovation, increasing demand of flavored medications by pet owners,  increasing pet health awareness, less expensive as compared to surgery or radiotherapy, increasing healthcare expenditure, are the most important driving factors in flavored veterinary medications market. Since flavored veterinary medications are very helpful during the critical condition of animals, the demand for flavored veterinary medications market has increased.

With so many advantages and splendid features of flavored veterinary medications, it has few disadvantages too. Allergic reactions, loss of appetite, vomiting are acting as a barrier for flavored veterinary medications.

Flavored Veterinary Medications Market is broadly classified on the basis of the following segments –

By Product/Flavor:

  • Meat Flavored ( Beef, Chicken)
  • Fish Flavored ( Tuna)
  • Cheese Flavored
  • Chocolate Flavored
  • Others (Tutti-Frutti and Butterscotch)

By Dosage Form:

  • Liquid Form/Concentrates
  • Medicated Chewable Forms

By Animal Type:

  • Cats
  • Dogs
  • Birds, Small Animals Reptiles
  • Horses and Large Animals

The flavored veterinary medications market has grown substantially at a healthy CAGR due to increasing veterinary diseases and growing demand of flavored medications by pet owners. With rapid technological advancement and innovation, flavored veterinary medications market is expected to grow globally. North America and Europe would be the fastest growing market in the forecast period.

The flavored veterinary medications market is expected to register a double-digit CAGR for the forecast period. Depending on geographic regions, flavored veterinary medications market is segmented into seven key regions: North America, South America, Eastern Europe, Western Europe, Asia-Pacific, Japan, and the Middle East & Africa. North America is the largest market for flavored veterinary medications and is contributing the most as compared to other regions. Europe and Asia Pacific is the growing region in the forecast period.

Some of the key market players in flavored veterinary medications market are Pet Flavors Inc., Zoetis Inc., Elanco Inc., Novartis, Merck Animal Health, Merial, Virbac, Ceva, Vetoquinol, Wedgewood Pharmacy, Lee Silsby Compounding Pharmacy.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, types, technology, and applications.

The report covers exhaustive analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia-Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • The Middle East and Africa (GCC, S. Africa, N. Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint.
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