Global Market Study on Feminine Hygiene Products: Increasing Awareness of Female Health and Hygiene and Changing Lifestyle to Boost Demand during Forecast Period


  • Published On : Aug-2016 |
  • Pages : 168 Pages |
  • Format :

Persistence Market Research (PMR) delivers key insights on the global feminine hygiene market in its latest report, titled ‘Global Feminine Hygiene Product Market: Global Industry Analysis and Forecast, 2016-2024’.

Feminine hygiene products are personal care products used by women, constructed in layers of quilted cotton fabrics and alternative layers of super absorbent polymers and plastics, which is impermeable to liquids.  

Factors such as government initiatives on creating awareness about feminine hygiene products and increasing female population globally are expected to boost revenue growth of the global feminine hygiene market. Moreover, an emergence of low-cost feminine hygiene products and increasing distribution network in developing countries are expected to fuel the growth of the global feminine hygiene market during the forecast period. CSR activities by companies in developing countries of APAC and MEA are expected to create more awareness on feminine hygiene products during the forecast period.

The report has categorically been divided into three sections namely by product type, distribution channel, and region.

The report covers the global feminine hygiene market performance in terms of revenue contribution from various segments. The report also includes PMR’s analysis of drivers and restraints influencing the market. Key trends in the market and regulations for feminine hygiene products are also included in the report to provide clients with specific decision-making insights.

On the basis of product type, the global feminine hygiene market has been segmented into sanitary pads/napkins, tampons, panty liners, menstrual cups, and feminine hygiene wash. On the basis of a distribution channel, the global feminine hygiene market has been segmented into supermarkets, convenience stores, department stores, retail pharmacies, and online purchase. The report provides analysis for every segment in terms of market size, Y-o-Y growth rate, absolute $ opportunity, market attractiveness index, and BPS analysis. By product type, sanitary napkins/pads segment is expected to be the most dominant segment during the forecast period (2016–2024).

The following section of the report provides a market analysis of the global feminine hygiene market, by region. On the basis of region, the global feminine hygiene market has been segmented into North America, Latin America, Europe, Asia Pacific (APAC), and Middle East and Africa (MEA). The market in APAC is expected to be the most attractive market and maintain its dominance throughout the forecast period.

The report evaluates the present scenario and growth prospects of the global feminine hygiene market during the forecast period (2016–2024). The report defines 2015 as the base year.

In the final section of the report, the competition landscape is included to provide a dashboard view of feminine hygiene product manufacturers. The report provides comprehensive profiles of companies operating in the global feminine hygiene market in order to evaluate their long- and short-term strategies, key offerings, and recent developments. Key market participants covered in the report are Kimberley – Clark Corporation, Procter & Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Lil-lets UK Limited, Sanofi, Ontex, and Egdewell Personal Care.

Feminine hygiene products are personal care products used by women, constructed in layers of quilted cotton fabrics and alternative layers of super absorbent polymers and plastics, which is impermeable to liquids. The global feminine hygiene market report has categorically been divided into three sections namely by product type, distribution channel, and region.

The global feminine hygiene market is expected to witness significant revenue growth over the forecast period. This is attributed to rising per capita disposable income in many countries and changing lifestyle among the global population. Increasing awareness on female health and hygiene, and an emergence of low-cost feminine hygiene products are factors that are expected to boost demand for feminine hygiene products during the forecast period. However, reports of some women suffering from allergies and infections due to the materials used to manufacture feminine hygiene products are leading to product recalls and low awareness benefits of such products in undeveloped countries are expected to hamper revenue growth of the global feminine hygiene market.

The global feminine hygiene market was valued at US$ 19 Bn in 2015 and is expected to reach US$ 35.2 Bn by 2024 end, expanding at a CAGR of 7.2% during the forecast period.

On the basis of product type, the global feminine market has been segmented into sanitary napkins/pads, panty liners, tampons, menstrual cups, and feminine hygiene wash. In terms of value, sanitary pads/napkin segment accounted for around 43% revenue share of the overall market in 2015. This segment is expected to remain dominant in terms of revenue over the forecast period.

On the basis of a distribution channel, the global feminine hygiene market has been segmented into supermarkets, convenience stores, departmental stores, retail pharmacies, and online purchase. Supermarket distribution channel segment is expected to be the most dominant segment over the forecast period.

On the basis of regions, the global feminine hygiene market has been segmented into five key regions namely North America, Latin America, Europe, Asia Pacific (APAC), and Middle East & Africa (MEA). In terms of value, APAC accounted for 46.5% revenue share of the global market in 2015 and is expected to be the dominant market over the forecast period. This is attributed to the large female population in the region. In 2015, North America and Europe collectively accounted for around 37% revenue share of the global feminine hygiene market.

feminine-hygiene-products-market

Some key players included in the global feminine hygiene market report are Kimberley - Clark Corporation, Procter & Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Lil-lets UK Limited, Sanofi, Ontex, and Egdewell Personal Care.

Company Highlights

  • Johnson & Johnson
  • Procter & Gamble
  • Edgewell Personal Care
  • Kimberly-Clark Worldwide, Inc.
  • SCA
  • Ontex International
  • Lil-Lets
  • Other
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