Global Market Study on Data Management Platforms: Media Agency Segment Estimated to Account for Significant Value Share Through 2024


Data Management Platforms Market
  • Published On : Feb-2017 |
  • Pages : 215 Pages |
  • Format :

Persistence Market Research analyzes the global data management platform market in a new publication titled “Data Management Platform Market: Global Industry Analysis and Forecast, 2016–2024”. This study provides data for 2015 along with a comprehensive forecast for the period 2016–2024. The main objective of the report is to identify dynamics in the market and provide recent updates and insights affecting various segments of the global data management platform market. To provide better understanding of the market, the report also includes an analysis of drivers, restraints, and trends on all five regions, namely, Asia Pacific, North America, Europe, Latin America and the Middle East & Africa which influence the current market scenario and future status of the global data management platform market over the forecast period. 

Structure of the report

This research report provides a detailed analysis of the global data management platform market, while identifying the factors contributing to the growth of the market across various regions. The report provides insights on data management platforms on the basis of deployment type such as cloud-based and on-premise. It also provides insights related to different end-users of data management platforms such media agency, brand/ retailer, publisher and ad networks. Increasing adoption of data management platforms by enterprises and brands is the major factor creating a significant growth in the global data management platform market.

Segmentation comprises demand for data management platforms in all the regions and important countries in the world. Deployment type segmentation includes current and estimated revenue generated by adoption of cloud-based and on-premise deployment types. While data source segmentation includes present and forecasted revenue generated by different data sources such as first party, second party and third party data in the global data management platform market. Segmentation based on end-user includes media agency, brand/ retailer, publisher and ad networks. The report provides a market outlook for 2016–2024 for all these segments and sets the forecast within the context of the global data management platform market.

The report covers in-depth analysis on the following key segments:

  • By Deployment Type
  • By Data Source
  • By End-user

By Deployment Type, the market is segmented into:

  • Cloud-based
  • On-premise

By Data Source, the market is segmented into:

  • First Party Data
  • Second Party Data
  • Third Party Data

By End-user, the market is segmented into:

  • Media Agency
  • Brand/ Retailer
  • Publisher
  • Ad Network

By Region, the market is segmented into:

  • North America
  • Latin America
  • Europe
  • Asia Pacific Incl. Japan (APAC)
  • Middle East & Africa (MEA)

This study discusses the global data management platform market size and key market dynamics. Market size and forecast for each segment has been provided in the context of global and regional markets. Market dynamics prevalent in North America, Europe, APAC, Latin America and MEA have been taken into account for estimating the growth of the global market. Market estimates for this study have been based on value i.e. revenue being derived through regional adoption of data management platforms. The global data management platform market has been analyzed based on expected market demand. Market data for each segment is based on demand and corresponding revenue, obtained through primary quotes from numerous regional key players as well as extensive secondary research. All market numbers have been derived on the basis of demand for data management platforms across different regions. Several primary and secondary sources have been consulted during the course of this market study. Secondary sources include OneSource, Factiva, Hoover’s, and company annual reports and publications among many others.

In the final section of the report, a competitive landscape has been provided to present clients with a dashboard view of various comparison points including revenue bracket, key strategies, and global presence amongst others. It also enables identification and evaluation of key competitors based on an in-depth assessment of their capabilities and success in the marketplace. Moreover, the company market share analysis of the top companies operating in the global data management platform market has been analyzed.

Research methodology

In order to offer an accurate forecast, the report starts by sizing the current market, which forms the basis of how the global data management platform market will grow in the future. Given the characteristics of the market, the outcome of different types of analyses has been triangulated based on the technology trends. In addition, it is imperative to note that in an ever-fluctuating global economy, the report only conduct forecasts in terms of CAGR, but also analyzes the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the market.

As previously highlighted, the global data management platform market is split into a number of segments. All segments in terms of deployment type, by data source, by end user and based on different regions are analyzed in terms of basis point share to understand individual segments’ relative contributions to market growth. This detailed level of information is important for identification of various key trends governing the global data management platform market. Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global data management platform market.

The global data management platform market was estimated to be valued at nearly US$ 1,300 Mn in 2016 and is expected to register a CAGR of 14.5% in terms of value over the forecast period. The global data management platform market is slated to be valued at nearly US$ 4,000 Mn in the year 2024.

Global Data Management Platform Market Analysis, by End-user

Media agency segment is expected to account for significant value share in the global data management platform market during the forecast period

Media agency segment was estimated to account for a significantly high value share of 30.8% by 2016 end. This segment is expected to gain 40 BPS by 2024 as compared to that in 2016. Brand/retailer and publisher segments are expected to gain 20 BPS and 180 BPS respectively by 2024 as compared to that in 2016. These segments are expected to exhibit CAGRs of 14.6% and 15.6% respectively, over the forecast period. Media agency segment is expected to witness Y-o-Y growth rates ranging from 13.8% to 13.1% over 2016–2024 and expand at a CAGR of 14.7% over the forecast period. Brand/retailer segment revenue is projected to register Y-o-Y growth rates ranging from 12.6% to 12.7% over 2016–2024. This segment is expected to expand at a CAGR of 14.6% over the forecast period.

Media agency segment is expected to increase 3.4X in terms of revenue over the forecast period

Media agency segment was estimated to be valued at nearly US$ 400 Mn by 2016 end and is expected to reach nearly US$ 1,200 Mn by 2024, registering a CAGR of 14.7% over the forecast period. This segment is expected to create incremental opportunity of nearly US$ 800 Mn between 2016 and 2024.

Brand/retailer segment is expected to increase 3.4X in terms of revenue over the forecast period

Brand/ retailer segment was estimated to be valued at more than US$ 300 Mn by 2016 end and is expected to reach nearly US$ 1,000 Mn by 2024, registering a CAGR of 14.6% over the forecast period. This segment is expected to create incremental opportunity of nearly US$ 700 Mn between 2016 and 2024.

Publisher segment is expected to register high CAGR in terms of value during the forecast period

Publisher segment was estimated to be valued at nearly US$ 300 Mn by 2016 end and is expected to reach nearly US$ 1,000 Mn by 2024, registering at a CAGR of 15.6% over the forecast period. This is attributed to the continuous growth in digital marketing technology through different channels such as social, video, and mobile, which is expected to increase revenue of publishers. This segment is expected to create incremental opportunity of nearly US$ 700 Mn between 2016 and 2024.

Ad network segment is expected to increase 3X in terms of revenue over the forecast period  

Ad network segment was estimated to be valued at approximately US$ 250 Mn by 2016 end and is expected to reach nearly US$ 650 Mn by 2024, registering a CAGR of 12.6% over the forecast period. This is attributed to the increasing investment in programmatic ad buying, which uses automated software and platforms for buying advertisements and the ad networks are highly dependent on data management platforms to implement this process. This segment is expected to create incremental opportunity of nearly US$ 400 Mn between 2016 and 2024.

data management platform market

Media agency and publisher segments are projected to be the most attractive segments in terms of CAGR during the forecast period 

By end-user, the media agency segment was estimated to account for a high value share in the global data management platform market in 2016, followed by the brand / retailer segment. Media agency and publisher segments are expected to emerge as the most lucrative growth segments of the global data management platform market, registering a CAGR of 17.6% and 15.6% respectively during the forecast period. The adoption of digital marketing technologies and integration with third party data vendors is likely to boost growth of the media agency segment in the global data management platform market.

Company Profiles

  • Oracle Corporation
  • Adobe Systems Incorporated
  • Neustar, Inc.
  • Rocket Fuel, Inc.
  • Turn Inc.
  • KBM Group LLC
  • Cxense ASA
  • Lotame Solutions, Inc.
  • Krux Digital, LLC
  • eXelate,Inc.
  • Others
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