Global Market Study on Baby Diaper: Rise in Production of Novel Hygiene Products is Expected to Fuel Demand for Baby Diapers


  • Published On : Aug-2016 |
  • Pages : 208 Pages |
  • Format :

Persistence Market Research offers an eight-year forecast of the global baby diaper market between 2016 and 2024. In terms of value, the market is expected to register a CAGR of 4.1% during the forecast period. The primary objective of the report is to offer insights on the advancements in the baby diaper market. The study demonstrates market dynamics that are expected to influence the current environment and future status of the global baby diaper market over the forecast period. The primary objective of this report is to offer updates on trends, drivers, restraints, value forecasts, and opportunities for manufacturers operating in the global baby diaper market. 

Consumers are increasingly inclined towards baby care products such as baby oils, baby food etc. to ensure baby’s wellness and avoid health issues. Consumer are willing to spend a premium for such products including baby diapers, especially in developed countries. This in turn is expected to drive growth of the global baby diaper market to a certain extent. Increasing per capita income and exposure to new and innovative day care products for babies, and increasing shift towards personal hygiene products are factors driving demand for various baby care products available in the market. Also, increasing birth rate in developing countries such as India, Brazil, and in Middle Eastern countries is expected to drive growth of the global baby diaper market over the forecast period.

A section of the report discusses how the overall competition in the market is steadily increasing and discusses various factors that are shaping internal as well as external competition in the market. Overall internal competition in the baby diaper market is comparatively high. Various barriers for new entrants are analyzed and rated on the basis of their impact on the competition levels in the market.

This study discusses key regional trends contributing to the growth of the global market, as well as analyses the degree to which drivers are influencing the market in each region. Key regions assessed in this report include North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa.

In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Key categories of providers covered in the report are baby diaper manufacturers. Baby diaper manufacturers include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson & Johnson Private Ltd., Nobel Hygiene Pvt Ltd., Bummis, Fujian Shuangheng Group Co., Ltd., and Bumkins Inc.

Key Segments Covered

  • By Product Type
    • Cloth
    • Disposable
    • Training Nappy
    • Swim Suit
    • Others
  • By Type
    • Tape Style
    • Pant Style
  • By Distribution Channel
    • Supermarket/Hypermarket
    • Convenience Store
    • Retail Store
    • Speciality Store
    • Internet Selling

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyze on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities.

Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global baby diaper market.

Key Regions/Countries Covered

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • EU5
    • Poland
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • ASEAN
    • Japan
    • Rest of APAC
  • Middle East & Africa
    • GCC Countries
    • North Africa
    • South Africa
    • Rest of MEA

In terms of value, the global baby diaper market is anticipated to expand at a CAGR of 4.1% during the forecast period, and is expected to be valued at US$ 70.4 Bn by 2024 end. Among all product type segments in the baby diaper industry, disposable diapers is projected to be the fastest growing segment over the forecast period (2016–2024). This segment accounts for approximately 49.0% of the global volume of diapers consumed; attributed to availability of improved raw materials and technological advancements in markets in various regions across the globe.

In Asia Pacific, disposable segment accounted for majority market share of 42.5% in 2015. Revenue contribution of this segment to the APEJ baby diaper market is expected to increase at a CAGR of 6.0% from 2016 to 2024. In North America, market share of the cloth diaper segment is anticipated to fall from 11.2% in 2015 to 10.8% in 2024. This is due to introduction of new baby diaper products with more efficient absorbency as compared to that of cloth diapers. In terms of value, the disposable segment in the Europe baby diaper market accounted for 49.4% share in 2015. Demand for baby diapers in countries in this region is primarily driven by increasing number of private labels and increasing focus on raw material suppliers towards developing biodegradable materials.

In terms of volume, the global baby diaper market is anticipated to expand at a CAGR of 3.5% during the forecast period and is expected to account for 379,907 units by 2024 end. Among the various regional markets, the market in Asia Pacific accounted for 41.0% volume share in 2015.

Primary factors driving growth of the global baby diaper market include increasing promotion and advertising of various baby diaper brands and improved raw materials, and technological advancements. In addition, growing affluence and increased per capita spending on personal hygiene products and increasing birth rates in developing countries are other factors expected to drive growth of the global baby diaper market over the forecast period. Demand for baby diaper across the globe is growing steadily and can be attributed to the various associated benefits such as ensuring increased hygiene and low risk of skin damage.

One of the major restraints for growth of the global baby diaper market is significantly slow rate of degradation of baby diapers. Diapers rank among the third-largest consumer item to be disposed off in landfills, and represent 30% of non-biodegradable waste volumes. Moreover, disposable diapers contain dioxin, which is an extremely toxic by-product of the paper-bleaching process. This factor is anticipated to restrain growth of the global baby diaper market over the forecast period.

Key players in the global baby diaper market include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson & Johnson Private Ltd., Nobel Hygiene Pvt Ltd., Bummis, Fujian Shuangheng Group Co., Ltd., and Bumkins Inc.

baby-diaper-market

Company Profiled

  • Kimberly-Clark Corporation
  • Procter and Gamble
  • Unicharm Corporation
  • Svenska Cellulosa Aktiebolaget SCA
  • Kao Corporation
  • Johnson & Johnson Private Ltd.
  • Nobel Hygiene Pvt Ltd.
  • Bummis
  • Fujian Shuangheng Group Co., Ltd.
  • Bumkins Inc.
  • Other
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