Asia Pacific Market Study on Broadcasting Equipment: Increasing Popularity of High Definition (HD) Media Expected to Drive Growth during Forecast Period 2016 – 2024


  • Published On : Jul-2016 |
  • Pages : 329 Pages |
  • Format :

Persistence Market Research offers an eight-year forecast of the APAC broadcasting equipment market between 2016 and 2024. The report defines 2014 as the base year and provides data for the following 10 years. In terms of market value, the APAC broadcasting equipment market is expected to register a CAGR of 8.1% during the forecast period. 

This research report provides a detailed analysis of APAC broadcasting equipment market to identify factors contributing to growth of the market across various key countries in the region. This study insights about market dynamics and trends of APAC regions, which influence the current nature and future dynamics of the broadcasting equipment market during the forecast period.

The report has been segmented on the basis of equipment type into traditional TV broadcast, traditional radio broadcast, IP converged broadcasting and asset management system.  A detailed analysis of the value chain further empowers clients to formulate strategies for every stage of their business.

The APAC broadcasting equipment market is expected to grow moderately due to growth in demand for high definition (HD) media by consumers. In Asia Pacific region, consumer demands are constantly changing and demand for high definition (HD) media is one of them. In order to meet consumer demand, broadcasters are focusing on high definition (HD) content transmission and production. This is driving demand for equipment such as HD camera and video servers.

Moreover, sports industry in Asia pacific region is witnessing drastic changes. For instance, introduction of United Football League in the Philippines and League Division 3 in Japan are in turn creating vast opportunities for broadcasting equipment manufacturers.

The specifications of software and hardware of broadcasting solutions are continuously changing with the change in technology. Broadcasters and publishing houses are facing challenges to cope with standards of the new equipment with existing IT infrastructure. Hence, rapid change in technologies and varying standards of the broadcasting equipment is the major restraint for broadcasting equipment market in the APAC region.

In the final section of the report, competitive landscape is included in order to present the client with a dashboard that have different categories of providers in the value chain such as  product portfolios and key differentiators. This section is important for gaining insights about the participants in the market’s ecosystem.

It also enables identification and evaluation of key competitors based on in-depth assessment of their capabilities and successes in the marketplace. The report provides comprehensive profiles of the broadcasting equipment vendors to evaluate their long- and short-term strategies, key offerings, and recent developments.

Key companies covered in this report are Media Excel Inc.(US), ChyronHego Corporation (US), TVU Networks Corporation (US), XOR Media Inc.(US), FOR-A Company (Japan), ORACLE Corporation (US), Unlimi-Tech Software Inc. (US), Grass Valley (Canada) and General Dynamics Mediaware (Austalia).

The APAC broadcasting equipment market is segmented as follows:

  • By Equipment Type
  • By Country

On the basis of Equipment type, the market is segmented into:

  • Traditional TV Broadcast
  • Traditional Radio Broadcast
  • IP Converged Broadcasting
  • Asset Management System

The traditional TV Broadcast segment accounted for highest market value share in APAC Broadcasting Equipment Market, followed by traditional radio broadcasting in 2015.This section comprehensively analyses the market on the basis of equipment type and presents an in-depth detail of the market size in terms of value for the forecast period.

Countries covered in the report are as follows:

  • China
  • India
  • Japan
  • ASEAN
  • Australia & New Zealand
  • Rest of APAC

Broadcasting equipment are used to transmit audio-visual content over TV, radio and IP network. Radio broadcasting is long distance transmission of audio signals through radio waves. Radio broadcasting is carried out using various devices and equipment such as audio console, intercom, microphone, speaker, sable, transmitter, and receivers. Audio console are used to control and change the dynamics of audio signals, while intercoms allow for two-way communication between users. 

The APAC broadcasting equipment market is highly influenced by the ongoing trend of rising adoption of open architecture solutions. These solutions are compatible with multiple standards that offers the flexibility to media and production houses.

Consumers, especially in APAC region, prefer access to audio-visual content over multiple devices such as tablets, smartphones and desktops. OTT players such as YouTube, Netflix, and Amazon Prime offer multimedia content that can be accessed across various platforms. This is a major factor driving growth of the market.

The APAC broadcasting equipment market was valued at US$ 2487.5 Mn in 2015 and is expected to expand at a CAGR of 8.1% during the forecast period (2016–2024).

On the basis of equipment type, the APAC broadcasting equipment market is segmented into traditional TV Broadcast, traditional radio broadcast, IP converged broadcasting and asset management system.

IP converged broadcasting is the emerging segment in broadcasting equipment market, where IP network is used for the content delivery by broadcasters. Convergence of IP with broadcasting has enabled broadcasters to deliver content in real time in a more secure and reliable manner.

IP converged broadcasting is the fastest growing segment in APAC broadcasting equipment market. The IP converged broadcasting segment was valued at US$ 453.3 Mn in 2015 and is expected to account for US$ 1,068.1 Mn by the end of 2024 at a CAGR of 10% during the forecast period. The IP converged broadcasting segment is further sub-segmented into media over IP, media contribution over IP and IP in studios and campuses.

In Asia Pacific region, various countries have low electricity penetration that is creating significant challenge for broadcasters. Infrastructure challenges such as lack of electricity and mismatch cabling can negatively affect growth of APAC broadcasting equipment market.

“Key players in the APAC broadcasting equipment market include Media Excel Inc.(US), ChyronHego Corporation (US), TVU Networks Corporation (US), XOR Media Inc.(US), FOR-A Company (Japan), ORACLE Corporation (US), Unlimi-Tech Software Inc. (US), Grass Valley (Canada) and General Dynamics Mediaware (Australia).”

Media Excel Inc. one of the prominent leader and offers HEVC encoder for Ultra HD Live. “HERO - 4K” by Media Excel Inc. enables production ready 4K HEVC for both file and Live workflows at the datacenter as well as in the cloud.

Most key players in APAC broadcasting equipment market are focused on carrying out promotional activities via industrial exhibitions to advertise their products and form strategic alliances with other broadcasting service providers to expand the reach of their business.

asia-pacific-broadcasting-equipment-market

Company Profile

Media Excel Inc.
ChyronHego Corporation
TVU Networks Corporation
XOR Media Inc. 
For-A Company Limited
Oracle Corporation
Unlimi-Tech Software Inc.
Grass Valley Canada
Tedial S.L.
General Dynamics Mediaware
BroadStream Solution Inc.
Pebble Beach Systems Limited
Enesys Technologies
Nevion Europe AS
Bridge Technologies Co AS
Other

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