Different Trends in Mobile Content Market


  • Published On : Jul 28, 2014

Mobile Content Market Overview

Delivering content that needs to be optimized and look enjoyable across various brands of smartphones and tablets is a significant consideration in the mobile content market. Consumers are still ravening for mobile content and mobile applications in order to maintain the required level of data security, hardware and software solutions, as well as management of network services across different mobile platforms. Today, mobile is not just about the device, but is also about the context and behavioral activities of the users while they are on those devices. 

As worldwide consumers are becoming accustomed to the extensive use and availability of mobile content via smartphones and other mobile devices, the mobile content market is anticipated to accomplish every consumer expectation and reciprocate in the same emotion. 

Mobile Content Market: Drivers and Enablers

As the use of mobile phones has grown rapidly since the mid-1990s, the importance of these devices is known and grown exponentially in everyday life. The global demand for mobile content is expected to grow as more and more mobile devices arrive on the market year-on-year. With introduction of high-end devices such as the Android smartphones, iPhone, and iPad, the consumers’ outlook towards the mobile content market has become extremely demanding. 

The growth in the mobile content market is largely driven by the rapid rise in the disposable income, advancement in mobile devices, and other incessant product innovations equipped with state-of-the-art multimedia functionalities. Improvements in device speeds have also accelerated the growth in demand for  mobile content. 

With the rising popularity of mobile phones, smartphones, and mobile bandwidth among the elderly population, the increasing demand for purchase of various data plans, prices, and mobile services have become extremely affordable and popular. These are some of the transparent marketing factors that encourage people to pay for mobile content. Such factors are likely to create success in the mobile content market that will eventually speculate the potential of a service provider and its ability to deliver content among various platforms, as well as integrate interactive program interface that will enhance the experience of the 
consumers. 

Mobile Content Market: Size and Forecast by Category 

The mobile content market comprises of mobile games, mobile music and mobile video, of which the mobile games segment was recorded to be the largest market sect with a total revenue share of 53.3% in 2011. This segment is further anticipated to consolidate a total market position of 61.7% market share in 2017. According to a leading market study report, the global mobile games market was worth USD 3.5 billion in 2011 and is expected to reach USD 11.4 billion in 2017 with a CAGR of 21.9% from 2011 to 2017. 

Mobile content marketing or mobile content integrates both mobile marketing services and content marketing services which are considered to be one. This amalgamation of combined services helps in the creation of mobile optimized content that attracts new, as well as already existing customers towards the benefits of these services. 

While engaging in mobile content, some of the notable key factors causing an impact in the mobile content market are innovation, content features, and rise of smart devices in the global market.

In conclusion

If you think of the different ways you would land on a particular website to surf that site’s content, perhaps, you could be browsing using a smartphone device or a mobile phone. Mobile is indisputably the most convenient marketing tool. Tablet computer and smartphones are all the rage these days. These devices are encouraging the marketers to introduce creative content for mobile sites and applications for a better performance. A sharp rise in the number of consumers using mobile devices such as tablets, notebooks, and smart phones has introduced the concept of mobile content and mobile device management in the global market, and this is likely to continue.
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