Deodorants and antiperspirants are among the most popular items used as a part of grooming routines by female consumers. Deodorants and antiperspirants are also widely used by male consumers. The superior ingredients and appealing packaging are catching the consumer’s eye, impelling the deodorants and antiperspirants market. Deodorant and antiperspirants are used for maintaining personal hygiene and also due to a high demand for high-quality cosmetics and skincare products that leave behind a sense of pleasant feel and fragrance. The market for deodorants and antiperspirants is expected to witness a significant rise in the coming years due to these reasons.
While deodorants and antiperspirants are considered the same by many consumers, they are essentially different in the sense that antiperspirants are used for controlling perspiration as well as masking body odor, while deodorants serve only to mask the body odor via the antimicrobial agents present in them.
Aerosol Antiperspirant Segment to Register Highest CAGR of 4.4% between 2015 And 2021
There are majorly five types of deodorants and antiperspirants, namely aerosol, roll-on, creams and wipes, and sticks and solids. Out of these, the aerosol deodorant market is expected to account for 75.3% of the total deodorants and antiperspirants market by 2021. In terms of market value, the aerosol antiperspirant segment is the largest and is expected to retain its position and register the highest CAGR of 4.4% between 2015 and 2021.
Alcohol Ingredient Segment of Deodorant and Antiperspirants to Exhibit CAGR of 6.5% between 2015 to 2021
The global deodorant and antiperspirant market is segmented on the basis of ingredient into aluminum, alcohol, base/carrier substances, anti-microbial, conditioner and moisturizer, propellants, and fragrances. Among these segments, the alcohol ingredient segment is expected to dominate the global market with a share of more than 35% in the revenue throughout the forecast period. The growth of this ingredient segment can be attributed to its properties such as offering long-lasting protection, fragrance, and effective antibacterial properties. The alcohol ingredient segment, which accounted for US$427 mn in 2014, is expected to rise to a value of US$662 mn by 2021, expanding at a CAGR of 6.5%.
Europe to Dominate Global Deodorant and Antiperspirants Ingredients Market from 2015 to 2021
Geographically, Europe dominated the global deodorant and antiperspirant ingredients market in terms of revenue in the year 2014, and is likely to retain its top position for the rest of the forecast period, accounting for 30% of the revenue in the market. North America and Asia Pacific are expected to follow suit.
Health Concerns May Curb the Sale of Deodorants and Antiperspirants
Aluminum salt is one of the major ingredients of deodorants and antiperspirants, which is used in order to restrain bacterial growth by controlling sweat and thus body odor. However, increasing awareness regarding the harmful effects of aluminum salt on the pores of the skin can curb the market for deodorant and antiperspirants.
The key players in the deodorant and antiperspirant ingredients market are Procter & Gamble, Unilever Company, L’Oreal Company, Shiseido, Avon Product Inc., CavinKare Pvt. Ltd., Beiersdorf AG, Godrej Consumer Products Ltd., and Henkel AG & Company KGaA.
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